St. Luke’s and Innovare Medical Media Launch In-Hospital Electronic Advertising Program

12996-Innovare-017eBethlehem, PA (9/24/2013) – St. Luke’s University Health Network has launched a new media partnership with Innovare Medical Media of Summit, NJ to establish an electronic signage advertising program at four hospitals within the Network.

“The new program launched in April 2013, featuring leading local and regional businesses in digital, large-format, edge- and back-lit signage that affordably reaches thousands of households and health care decision makers throughout the region,” said Ken Szydlow, Vice President of Marketing, St. Luke’s University Health Network.

Local Businesses Promote Services

Szydlow said, “The electronic signage is a brilliant marketing idea. Highly visible wall space is conducive to digital signage, which in turn, is utilized by local business to promote their services.”

Some of the local companies utilizing the advertising opportunities at St. Luke’s include Miller-Keystone Blood Center, National Penn Bank and Service Electric Cable TV, Inc.

“National Penn is pleased to partner with St. Luke’s on this effort,” said Pete Gray, President, National Penn’s Northern Region. “We would like to thank St. Luke’s and Innovare for creating another venue for reaching our audience.”

The new electronic advertising program has produced revenue for the network, added Szydlow. In addition to providing information about local services and businesses, twenty percent of all the displays will feature the many outstanding health care services of the St. Luke’s University Health Network, he said.

“Service Electric Cable TV is proud to be a supporter of St. Luke’s University Health Network and Innovare Medical Media and thank them for all they do for our Lehigh Valley community,” said Steve Salash, Marketing Director of Service Electric Cable TV, Inc.

First to Launch in Pennsylvania

12996-Innovare-002eHaving grown up in Allentown and a Lehigh University graduate, Nicholas Lieberman, Partner and Managing Director of Innovare, is thrilled with the very successful launch and St. Luke’s community participation. Lieberman said, “We are excited that St. Luke’s University Health Network is the first hospital system to launch our program in Pennsylvania. Having already launched our business at the largest not-for-profit health care system in the New York market, and additional hospitals in New Jersey and Ohio, we were ready to come home to Pennsylvania. The Latin word ‘Innovare’ means ‘to innovate,’ and we recognize that successful area businesses will see the exciting opportunities available with the Innovare program.”

These dynamic Innovare displays have enhanced the appearance of strategic, high traffic, public locations at each hospital, said Lieberman. St. Luke’s has also been able to leverage these locations to communicate more effectively with their many patients, visitors and employees, agreed Michael Ricciardi, Partner and New Business Director of Innovare.

“The St. Luke’s University Health Network is a critical economic engine in eastern Pennsylvania. Leading regional businesses have been very excited at the opportunity to participate in our program and align their message with the Health Network,” Ricciardi said. “The demographics of this audience make it a marketing home run for these companies and the exclusive Innovare model provides the opportunity to enhance overall patient and employee experience by transforming blank walls in less attractive environments into valuable showcases,” he added.

More about Innovare

Innovare launched its first hospital in 2011, and now has established ten new hospital programs. Over 35 years, the family that launched Innovare also created the successful airport niche media business Interspace Airport Advertising of Allentown, PA, which developed marketing opportunities in over 200 midsize airports on three continents. Ultimately this dramatic success led to the acquisition of Interspace by the world’s largest out of home marketing company, Clear Channel Outdoor (CCO).

More about St. Luke’s

St. Luke’s University Health Network is comprised of six hospitals and provides services at more than 150 sites, and includes home health, hospice services, the largest hospital-based EMS unit in PA and other related health care organizations. The Network employs more than 8,900 people as well as 400 physicians at more than 80 physician practices. Learn more.


Denise Rader
Director, Media Relations
St. Luke’s University Health Network