Innovare Medical Media (Innovare), based in Branchburg, NJ, recently won the Award of Excellence from the New England Society of Healthcare Communications at its 28th annual Lamplighter Awards Gala. The Lamplighters recognize the best-of-the-best in healthcare marketing and public relations throughout New England.
Winning the Lamplighter Award, in the “Success on a Shoestring” category was ideal for Innovare as this category focused on campaigns done with limited budgets. This win recognized Innovare’s innovative economic model as it provided marketing charging solutions for Portsmouth Regional Hospital (Portsmouth) for free. Portsmouth has been able to leverage these impactful units to feature hospital marketing and branding content while additional inventory is sold by Innovare on a sponsorship basis to Hospital-approved businesses. In addition, the proprietary sponsorship model enables Innovare to contribute a portion of the revenue back to the hospital.
“Portsmouth Regional Hospital was looking for a cost-effective solution to effectively market/brand the hospital as well as support patient experience by providing charging solutions. Once introduced to Innovare, we quickly saw the business model as a no-brainer. Innovare provides hospitals with free marketing displays, including Charging Stations, plus, they contribute a percentage of the gross revenue back to the hospital,” said Lynn Robbins, Director of Marketing and Public Relations at Portsmouth Regional Hospital.
To learn more, contact Innovare Medical Media at info@innovaremedia.com.