The Healthcare Marketing Report (Atlanta, GA) have announced the winners of their 35th Annual Healthcare Advertising Awards. A national panel of judges reviewed over 4,000 entries, awarding companies across the country for their creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Healthcare Advertising Awards praised Innovare’s newly installed Free Charging Solutions and Community Showcase model within Bristol Regional Medical Center (Bristol, TN) & Holston Valley Medical Center (Kingsport, TN), part of the newly formed Ballad Health.
The partnership at Bristol and Holston Valley, included large and impactful marketing digital screens to deliver service line marketing messages, as well as other hospital messaging, which can be frequently updated. Innovare provides these hospitals with valuable charging station concepts for phones/computers/tablets and an internal digital marketing platform all at no cost to the hospital. The program, being sponsored by community partners, is not only free, but also generates new, recurring revenue which Innovare contributes to the hospitals!
Jennifer McCroskey, Patient Experience Specialist and Bristol Regional Medical Center commented, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this. The Innovare project just made sense. These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us. I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”
This award comes on the heels of another victory in 2018; the New England Society of Healthcare Communications and their Lamplighter Awards, presented Innovare’s program at Portsmouth Regional Hospital (Portsmouth, NH) with the Award of Excellence in the “Success on a Shoestring” category.