Advertising in Hospital Space has Become Increasingly Popular and Effective
Finding the right avenue to reach potential customers is essential when developing a marketing strategy for your business. The way companies are getting their messages out has drastically shifted away from traditional means of advertising. More and more, companies are embracing hospital placed media as an outlet for their local advertising.
Spend Where the Eyes Are
Research suggests that the average American spends 2.8 hours a day in front of a television or computer screen. While that is a lot of time, it is a stark contrast to the average wait time in emergency rooms and hospitals, which can be upwards of 8 or 9 hours in a single visit. If you’re looking to promote your business locally, it’s important to advertise in locations that hold the attention of those you’re targeting. Not only do people spend a significant amount of time in hospitals, but there is also a constant flow of new faces that walk through the doors.
Targeted Ads for Targeted Audiences
Advertising in hospitals is one of the most efficient ways to get your brand in front of a group of people when they are the most alert, and local to the business being advertised. People who are spending time in hospitals are typically 99% local and do their buying within 30 minutes from the hospital they’re in, which guarantees that the messages are reaching the right audience.
Companies that market in airports are only reaching about 50% of locals and those who target through television are wasting their marketing budget as they can’t predict precisely who will be consuming their ads. Digital advertisements are placed within LCD screens and often coupled with mobile charging stations, in order to reach these captive audiences.
Where Your Competition is Not
In marketing, staying ahead of your competition is key, and LCD screens in hospitals are a brand new niche opportunity for local businesses. Local companies across all industries are excited about the new opportunity to advertise their business is hospitals.
Businesses that are advertising locally want to place their ads where they have the longest amount of undivided attention from their consumers. There is no guarantee that people watching TV aren’t fast-forwarding through the commercials. Patients, visitors, and hospital staff will view the messages coming from the advertisements and will repeatedly throughout their visit, ensuring advertisers they will be seen.
For advertising opportunities in your region, contact our team, and we would be happy to get you started.