Over $20 Million in Marketing Dollars Expected to be Spent by 2020
Hospital placed media continues to gain momentum as a wide variety of businesses are choosing to advertise within hospital facilities, where they can reach a highly targeted demographic. With such a high concentration of $100K+ salary households filled with educated local consumers visiting hospitals, businesses have found an effective avenue to spend their media dollars.
According to Billboard Insider™, as a subcategory of out of home advertising, spending in hospital placed media is expected to outpace the entire category, exceeding $20 million in 2020. As a whole, out of home advertising revenue rose 6.0 percent in the first quarter of 2019 compared to the previous year, accounting for $1.78 billion. The revenue increase marks nine years of consecutive growth for the OOH industry.
We are excited about the steady rise of hospital placed media and are always looking to partner with new hospitals and businesses. Contact our team to discuss partnership opportunities.