Hospitals and Innovare Medical Media Partner to Combat Opioid Addiction

Providing Free Digital Hospital Marketing Space to SAFE Project

SAFE Project x Innovare graphic

Hospitals nationwide have partnered with Innovare Medical Media (Innovare) providing free digital marketing space in hospitals for SAFE Project to help reduce opioid addiction in America. SAFE Project was founded in November 2017 by Admiral Sandy and Mary Winnefeld following the loss of their 19-year old son Jonathan to an accidental opioid overdose. Their mission is to contribute in a tangible way to overcoming the addiction epidemic in the United States.

Reaching the Masses

In this initiative, these hospitals and Innovare have together donated critical marketing space on large digital screens installed in high traffic areas on hospital campuses. Nick Lieberman, President of Innovare, said: “These marketing messages will effectively reach millions of visitors, patients and healthcare professionals with a strong message to fight this epidemic.” Since the Innovare startup, the IMM team has installed hundreds of free cell phone charging stations in hospital cafeterias, lobbies, and waiting areas. The Innovare charging station design incorporates large digital screens for valuable marketing use by the host hospital and regional sponsors.

The U.S. government reports that up to 29 percent of patients who are prescribed opioids for chronic pain misuse the drug every day and more than 47,000 people in the United States die every year after overdosing on opioids. Admiral Winnefeld, Co-Founder of SAFE Project says “The most important thing we can do is share the lessons we’ve learned and gathered, giving other families the benefit of ‘If I only knew then what I know now.” Nick Lieberman added, “It is an honor for our team to partner with Sandy and Mary and SAFE Project in their incredibly important mission of reducing opioid addiction in America. We are excited that our hospital media network will provide crucial knowledge to valuable target audiences at these hospitals across the USA.”