Ballad Health Expands with Innovare

3 New Tennessee Hospitals Receive Free Innovare Charging Solutions

Ballad Health recently expanded its partnership with Innovare Medical Media to include Johnson City Medical Center and Franklin Woods Community Hospital. These facilities reside in Johnson City, TN, as well as Indian Path Community Hospital in Kingsport, TN.  This comes on the heels of successful launches with Ballad Hospitals; Bristol Regional Medical Center and Holston Valley Medical Center in 2018. Innovare’s success at these initial programs has propelled the expansion into these facilities. 

The Innovare Community Showcase Program will allow local and regional businesses to market towards valuable audiences at these hospitals which include: healthcare professionals, visitors, and patients. These hospitals are the greatest economic engines of their communities and are an ideal place to reach the local and regional community buying power. In addition, healthcare in America is growing exponentially with the February 2020 job growth showing 54,000 new jobs in health services, the fastest-growing category. 

Nick Lieberman, Innovare partner and lead on the project, notes “after having incredible success with Ballad Health in Bristol and Kingsport where businesses have already invested over a half-million dollars, we are excited to continue to grow and enhance these new programs.  Innovare will be introducing 5 brand new mobile phone charging stations coupled with large format LCDs to display local and regional community business messages. 

To learn more about Innovare, click here.