Digital Hospital Placed Media Continues to Grow
Placed Based Media is marketing placed in a specific location that’s targets a specific group of people. As one of the many Out Of Home media formats advertisers can invest in, Place Based is rapidly growing and spending is expected to increase approximately 20% by 2027 (grandviewresearch.com July 2020).
“Hospital Placed Media presents an exciting opportunity for advertisers to reach a highly-valued audience,” says Kelly Gaunt at Innovare. “Leading businesses such as colleges, banks, auto dealerships and real estate companies are increasing their presence within Hospitals across the Innovare Hospital Placed Media Network. These businesses have found a strategic way to invest in a media platform with minimal waste as their campaigns are directed at an ideal target audience with highly valuable demographics.”
PQ Media (via Digiday) forecasted that out-of-home (OOH) advertising revenue would grow 6.6% in 2021. And according to recent figures from the Out of Home Advertising Association of America (OAAA), 88% of the top 100 OOH advertisers increased their OOH budgets in the third quarter of 2021 compared to the third quarter of 2020. “As businesses continue to invest in new advertising plans for 2022, it has been incredible to see these businesses capitalize on the Innovare Hospital Placed Media opportunities across the country,” Gaunt added.
