As featured in OOH Today
After a successful initial programmatic test with AdOmni, Innovare has listed some of its Hospital Placed Media inventory with other programmatic platforms. There has been a great response with Vistar and in a short period of time Innovare has seen a flurry of activity through Place Exchange, Broadsign, and Hivestack. This has been very encouraging to see as smart media buyers are picking up this valuable venue (Hospitals) and investing their precious media dollars to reach a high-end audience of healthcare professionals and high-income healthcare users.
Read more on this feature at OOH Today
