Hospital Placed Media Ads for Health Insurance – Open Enrollment Awareness
Insurance is a segment of a top 10 industry category in OOH ad spend: Insurance & Real Estate. OOH ad spend for insurance, which includes medical, auto, homeowners, agencies and brokers, is down slightly (-8%) the first half of 2022, primarily due to decreased investment from agencies and brokers. However, the automobile, life, medical and dental insurance segments for OOH ad spend are up 33 percent January – June 2022.
The research also highlights the types of OOH ad messages most likely to engage consumers are those focused on benefits offered, pricing and promotions.
OAAA: Out of Home Advertising Association of America is the national trade association for the US OOH industry including all DOOH, billboards, transit, street, and place-based.