Since June 2019, the Ad Council and Alzheimer’s Association have partnered on multiple efforts to promote early detection of Alzheimer’s and encourage family members to talk about visiting a doctor together.
This effort has supported educating individuals on the early warning signs of Alzheimer’s Disease. Heidi Arthur, Chief Campaign Development Officer at Ad Council said at launch that “we know that for many families, it can be difficult to distinguish between early signs of Alzheimer’s and normal signs of aging.”
Innovare Medical Media partnered with the Ad Council to increase awareness around Alzheimer’s disease and ran new content across its Hospital Placed Media network. Michael Ricciardi, Co-Founder at Innovare Medical Media, commented, “In addition to encouraging families to have conversations, this campaign brings attention to the warning signs of Alzheimer’s. Alzheimer’s disease affects millions of families, and its impact can be deeply challenging. Today, let’s unite in raising awareness and offering support to those navigating this journey. Together, we can foster understanding, share hope, and work towards a future where no one faces Alzheimer’s alone.”