Adult day services solve a problem most families do not know has a name. The daughter caring for a parent with dementia while holding a full time job is not searching for you, because she does not know the category exists. Hospital campus advertising is how she finds out.
Adult Day Services Marketing in Healthcare Environments
This is an education category before it is a competition category. Your advertising has to create awareness of the service itself, and it works best in an environment where caregiving is already on the viewer’s mind rather than interrupting something unrelated.
- Family caregivers are on the campus constantly, accompanying a parent to appointments and follow-ups
- The message lands while the caregiving burden is top of mind rather than during a commercial break
- Social workers and discharge planners refer to adult day programs, and they see the same displays
- Respite messaging resonates with an audience visibly carrying the load
A Captive, Non-Transient Audience
Campaigns reach family caregivers, families coordinating care for an aging parent, and the case managers and social workers who make community referrals. This is one of the few categories where the professional and the consumer audience sit in the same room.
Formats and Locations
Waiting rooms attached to neurology, geriatrics and outpatient services reach the right families. The lobby adds general reach and the cafeteria catches caregivers during a break in a long day.
Advertising Products
Available formats include custom LCD displays, mobile charging stations that combine utility with sponsored content, and digital kiosks for interactive or detailed messaging. Everything is installed and maintained at no cost to the hospital, and campaigns are supported end to end from installation through reporting.
Partner With Innovare Media
Because the category needs explanation, we can help structure creative that leads with the problem rather than the brand name. We are approaching our fifteenth year placing media in healthcare environments across 31 states. Talk to Innovare Media about venues in your market, or explore the rest of our local advertiser categories.
