Multifamily leasing is a proximity game. Renters choose based on commute more than almost any other factor, and the hospital is a commute anchor for thousands of employees who work rotating shifts and want to live close enough to make them bearable.
Reaching Your Customers on the Hospital Campus
Campaigns reach nurses, residents, technicians and the wider healthcare professional workforce, plus support and administrative staff across every shift.
Why Apartment Complexes Advertising Works Here
A property two miles from a hospital has a natural leasing advantage it rarely advertises properly. Campus advertising reaches exactly the renters for whom that proximity is the deciding factor, at the moment they are thinking about the drive.
- Shift workers place a high value on a short commute, which is your main selling point
- Travel nurses and contract clinicians need short-term furnished housing on repeating cycles
- New graduate nurses and residents arrive each year needing a first apartment in the area
- Hospital employment is verifiable income, which simplifies the leasing process
Recommended Placement
Parking garages are the strongest placement for this category, since the commute is on the viewer’s mind. The cafeteria adds break-time reach.
Our Advertising Products
Innovare Media builds and installs the hardware at no cost to the facility. Advertisers buy time on LCD displays throughout the building, on mobile charging stations positioned in high dwell areas, and on digital kiosks where a longer message is appropriate. Placement is also available in medical offices and urgent care centers.
Start Your Campaign
Lease-up campaigns can run heavy for a defined window and then step down to a maintenance level once occupancy targets are met. Innovare Media has returned over $30 million in new revenue to its healthcare partners, which is why facilities across 31 states keep our displays in place. Request rates and audience estimates, or see the other industries we work with.
