Dealership advertising is dominated by broadcast, and broadcast sells you an entire market when you draw from a fraction of it. The hospital campus offers something narrower and better, which is a large, well-paid, geographically concentrated audience that replaces vehicles on a predictable cycle.
Automotive Marketing in Healthcare Environments
This was the first category Innovare Media built a case for, and the logic has not changed. Hospitals are among the largest employers and economic engines in their communities, running a 24/7 campus with a captive, non-transient audience that skews affluent and well educated.
- A high-wealth, qualified audience that leases or purchases on a regular replacement cycle
- Well educated opinion leaders, which matters for dealership brand recognition as much as for units moved
- Service department messaging reaches existing owners already inside your service radius
- Round-the-clock shift coverage means the campus audience is present outside normal media dayparts
A Captive, Non-Transient Audience
You reach physicians and surgeons, nurses, pharmacists, administrators and board members, plus high-income visitors and patients.
Formats and Locations
Parking garages are the obvious fit, reaching people in the exact context of their current vehicle. Cafeteria and lobby placement builds broader recognition.
Advertising Products
Available formats include custom LCD displays, mobile charging stations that combine utility with sponsored content, and digital kiosks for interactive or detailed messaging. Everything is installed and maintained at no cost to the hospital, and campaigns are supported end to end from installation through reporting.
Partner With Innovare Media
Dealer groups running multiple rooftops can coordinate a single buy across the markets they serve. We are approaching our fifteenth year placing media in healthcare environments across 31 states. Talk to Innovare Media about venues in your market, or explore the rest of our local advertiser categories.
