A community bank needs the same thing every year, which is deposit growth from households inside its footprint. The hospital is usually the largest employer in that footprint, with thousands of salaried employees who all bank somewhere and most of whom could be persuaded to bank somewhere else.
Banks Marketing in Healthcare Environments
Hospital campus advertising delivers a concentrated, employed, credit-worthy audience inside a defined geography. For a branch network measured on local deposits and local lending, that geographic precision is the entire point.
- The hospital workforce is large, stable, salaried and located inside your branch footprint
- Life events that drive banking decisions, including new babies and major medical expenses, happen here
- Mortgage and home equity messaging reaches an audience of established homeowners
- Visitors and patients extend reach to the surrounding community, not just staff
A Captive, Non-Transient Audience
You reach physicians, nurses, administrators and the full healthcare professional population, along with visitors and families from the local community.
Formats and Locations
Cafeteria and staff corridor inventory reaches the employee audience. The lobby and waiting rooms add community coverage, and charging stations pair naturally with a mobile banking message.
Advertising Products
Available formats include custom LCD displays, mobile charging stations that combine utility with sponsored content, and digital kiosks for interactive or detailed messaging. Everything is installed and maintained at no cost to the hospital, and campaigns are supported end to end from installation through reporting.
Partner With Innovare Media
Banks with branches across several markets can run a coordinated program using our multi-state network. We are approaching our fifteenth year placing media in healthcare environments across 31 states. Talk to Innovare Media about venues in your market, or explore the rest of our local advertiser categories.
