Durable medical equipment is a referral business with a consumer face. The prescription comes from a clinician, but the patient increasingly chooses the supplier. Hospital campus advertising is the only channel that speaks to both parties in the same environment.
Reaching Your Customers on the Hospital Campus
Campaigns reach physicians, nurses and rehabilitation staff who drive referrals, plus patients and caregivers arranging equipment for home use.
Why DME, Orthotics and Prosthesis Advertising Works Here
Orthotists, prosthetists and DME suppliers depend on being known to the people who write the order. Physical therapists, rehabilitation specialists and physicians on the campus are the referral source, and they walk past your message every shift.
- Referring clinicians and rehabilitation specialists are reachable in their own work environment
- Patients newly prescribed equipment are actively looking for a supplier they recognize
- Post-surgical and post-amputation patients are concentrated in identifiable departments
- Fitting and follow-up services are hard to explain in short-form media but work well on screen
Recommended Placement
Orthopedic and rehabilitation waiting areas reach the patient audience. Staff corridors and the cafeteria reach the clinicians who write the orders.
Our Advertising Products
Innovare Media builds and installs the hardware at no cost to the facility. Advertisers buy time on LCD displays throughout the building, on mobile charging stations positioned in high dwell areas, and on digital kiosks where a longer message is appropriate. Placement is also available in medical offices and urgent care centers.
Start Your Campaign
Suppliers serving several hospital systems can coordinate one buy across all of them. Innovare Media has returned over $30 million in new revenue to its healthcare partners, which is why facilities across 31 states keep our displays in place. Request rates and audience estimates, or see the other industries we work with.
