People think about insurance twice. Once at renewal, and once when something happens. The hospital is where the second one occurs, and it is the more persuasive of the two by a wide margin.
Hospital Advertising for Insurance
Supplemental, life, disability and long term care products all sell on a scenario that is abstract until it is not. Advertising in an environment where the scenario is visible around the viewer removes the hardest part of the pitch.
- Medicare Advantage and supplemental messaging reaches the age bracket that dominates hospital traffic
- Life and disability products land with an audience actively confronting the risk they cover
- Hospital employees are a large group with open enrollment decisions of their own each year
- Agencies can build local name recognition without buying an entire media market
Placement That Fits the Message
Waiting rooms and the lobby deliver the longest dwell time. Emergency room placement reaches families at the highest awareness moment, though creative needs to be handled with care in that setting.
Who You Reach
You reach patients, visitors and families across a broad age range, plus the healthcare professionals and administrative staff employed on the campus.
Displays, Charging Stations and Kiosks
Your creative can run on digital signage sized for the space it occupies, on branded mobile charging stations that give visitors something they actually need, or on interactive digital kiosks. Phone charging lockers are available in venues where secure charging is preferred. Screens are updated remotely, so creative changes do not require a site visit.
Talk to Innovare Media
Seasonal campaigns around open enrollment can be scheduled and updated remotely, and measured with a brand impact survey. With more than 500 advertising assets across 31 states, we can usually find inventory close to where your customers already are. Get in touch to see what is open, or review the full list of local advertiser industries.
