A hospital runs three shifts and everyone in the building eats. Visitors sitting through a long day eat too, and most of them would rather not eat in the cafeteria a second time. For a restaurant within a few miles, that is a dense, hungry, recurring audience.
Why Restaurants Brands Advertise in Hospitals
Restaurant advertising works on immediacy and proximity. Hospital campus placement delivers both, reaching people who are nearby, on a break, and making a decision about food within the hour.
- Shift changes create predictable mealtime peaks across all three shifts, including overnight
- Visitors spending a full day at the hospital need meals and are unfamiliar with the area
- Delivery and takeout messaging reaches staff who cannot leave the building
- Catering messaging reaches department managers who order for meetings and staff events
The Audience You Reach
Campaigns reach nurses and clinical staff across every shift, visitors and families spending long days on site, and administrative and support employees.
Where Your Message Appears
The cafeteria and lobby reach people at the moment they are deciding. Charging stations and waiting room screens reach visitors during long waits.
Products That Innovare Offers
Every Innovare Media installation is placed at no cost to the healthcare facility, which is why our network reaches nearly 300 hospital venues. Advertisers choose from custom LCD displays, mobile charging stations with embedded screens, and digital kiosks for longer-form messaging. All content is managed remotely and can be updated in real time.
Get Started with Innovare Media
Daypart-specific creative can run against shift change times rather than a flat schedule. Our network spans 31 states and nearly 300 hospital venues. Contact Innovare Media for availability and pricing near you, or browse the other industries we advertise for.
