California-Based Healthcare University
A California-based healthcare university launched an awareness campaign for its online BSN, MSN, and administrative programs in health, public health, and business.

53M+

Impressions Delivered

TX, FL, CA

Markets

16

Units Delivered

Study Objective

Utilize a brand study to highlight the value of a California-based healthcare university’s OOH media campaign across key metrics including brand awareness, ad recall, brand favorability, message association, and intent.
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Survey Respondents

644 Respondents surveyed
167 Exposed Respondents
477 Control Respondents

Study Objective

Utilize brand study to highlight the value of West Coast University’s OOH media campaign across key metrics including brand awareness, ad recall, brand favorability, message association, and intent.

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Survey Respondents

644 Respondents surveyed
167 Exposed Respondents
477 Control Respondents

reveal

BRAND LIFT STUDY RESULTS

%

Awareness Lift

Brand Awareness

Q1. Have you heard of this California-based healthcare university?

The exposed group is 20.26% more likely to have heard of this California-based healthcare university when compared to the control group.

%

Ad Recall Lift

Ad Recall

Q2. Do you recall seeing an ad for this California-based healthcare university?

The exposed group is 68.52% more likely to recall seeing an ad for this California-based healthcare university when compared to the control group.

%

Favorability Lift

Brand Favorability

Q3. Do you have a positive opinion of this California-based healthcare university?

The exposed group was 88.71% more likely to have a positive opinion of this California-based healthcare university when compared to the control group.

%

Intent Lift

Consideration Intent
Q4. Q. How likely are you to enroll at this California-based healthcare university?

The exposed group was 106.06% more likely to enroll at this California-based healthcare university when compared to the control group.