Advertisers News

Expanding in Florida!

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| Tuesday, May 9th, 2023

Innovare now delivers on 27 displays in 18 Healthcare Venues

Innovare is excited to expand its footprint in Florida with partners, Steward Health Care & Welltower. Innovare’s Hospital Placed Media (HPM) has grown from 5 healthcare venues a decade ago to over 230 healthcare venues nationwide today.  With Florida’s aging population, healthcare plays an increased role within the United States, requiring more and more healthcare professionals to service this population. Innovare’s Florida presence alone drives an estimated 38 million annual impressions.

Learn more about Innovare: www.innovaremedia.com

40 New Locations on the Way!

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| Friday, April 14th, 2023

Innovare Medical Media in now launching over 40 new locations in various markets throughout the country! Some will help us expand our presence where we already have had success such as NY, NJ, VA, and TN while others will be in new markets such as GA, MN, ID and other areas of TX and FL.

Hospital Placed Media is soaring to new heights in 2023!

#Innovaremedicalmedia #Hospitalplacedmedia #Advertising #Partnerships #Digitalmarketing #Marketing #OOH #DOOH #Branding #programmaticadvertising #hospitaladvertising #patientexperience #education #healthcare

Feeling Inspired with Pass It On Campaign

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| Tuesday, February 7th, 2023

Promoting Positive Values of Kindness, Persistence, Devotion, and Innovation

“These values are worth more when we pass them on.”

Innovare is happy to support the Pass It On campaign and communicate encouraging and uplifting content across our Hospital Placed Media Network. This content is being featured in over 100 digital screens on hospital campuses nationwide where “I love this” has been consistent in the feedback from our hospital.

Innovare Goes Live on Broadsign via Vengo

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| Saturday, January 28th, 2023

Innovare is thrilled to announce that its inventory is now available on the Broadsign platform via Vengo Labs. These premium DOOH screens engage a hard-to-reach, affluent, educated demographic: Healthcare Professionals.  In addition, Innovare’s quantity of impressions for Point of Care audience (Patients and Visitors) is second to none!  Here’s how your brand can reach them 24/7 across the US.

 

Learn More about Innovare Medical Media

Learn More About Vengo Labs

Learn More About Broadsign

 

Happy Holidays from Hospitals, Advertisers & Innovare!

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| Monday, December 19th, 2022

Innovare had many clients change their creative messages to wish the Healthcare Professionals, Visitors and Patients a very happy holiday.  Innovare also wants to wish everyone a happy holiday with their family and friends.

“Family and friends are hidden treasures, seek them out and enjoy their riches.”

Hospital Placed Media – Programmatic Partnership Launch

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| Wednesday, December 7th, 2022

Innovare Medical Media has chosen Vengo as its exclusive programmatic media partner. Hospitals are a unique place-based network in 24/7 high traffic, high dwell time environments. Reach an audience of affluent health care professionals to make an impact on a local level at scale. Innovare Medical Media will be available on all SSPs by year end, so make sure Hospital placed media is on your plan for 2023.  LinkedIn Post

 

Learn more about Innovare!

Learn more about Vengo!

Learn more about Place Exchange!

 

Out of Home Advertising up 11% in Q3 2022

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| Tuesday, December 6th, 2022

WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion.

“This strong growth is a direct reflection of the value marketers place on the medium and its benefits,” said Anna Bager, President and CEO, OAAA. “Key sectors are increasingly investing more dollars – in particular, political spending in out of home hit record highs. It confirms OOH’s ability to effectively reach audiences at national and local levels and is surely a harbinger of more momentum to come.”

Read More HERE

Visit www.oaaa.org

Strategic Internal Communications on Charging Stations

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| Monday, November 28th, 2022

Getting the Word Out with Innovare

The Community Relations Team at Northwell Health has been creatively leveraging the Innovare signage network across the system to promote various scheduled events.  Innovare has installed large format digital charging solutions in busy waiting areas and cafeterias across Northwell Health.

Senior Director, of Corporate Community Relations – Western Region, Vincent Cunningham commented,

“Recently our team had limited enrollment for an upcoming event and decided to run content on the Innovare network to increase awareness.  As we promoted the sign up details for the event, in just a few days the event participation tripled.  These digital displays are installed in highly-visible locations at our hospitals and we were able to communicate the event successfully to patients, visitors, and staff.”

 

See what other Hospitals say about the Innovare showcase Program: HERE

See what Community Business Partners say about the Innovare showcase Program: HERE

Areas we Serve: HERE

 

Insurance Invests in OOH and Hospital Placed Media

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| Tuesday, November 8th, 2022

Hospital Placed Media Ads for Health Insurance – Open Enrollment Awareness

Insurance is a segment of a top 10 industry category in OOH ad spend: Insurance & Real Estate. OOH ad spend for insurance, which includes medical, auto, homeowners, agencies and brokers, is down slightly (-8%) the first half of 2022, primarily due to decreased investment from agencies and brokers. However, the automobile, life, medical and dental insurance segments for OOH ad spend are up 33 percent January – June 2022.

The research also highlights the types of OOH ad messages most likely to engage consumers are those focused on benefits offered, pricing and promotions.

OAAA: Out of Home Advertising Association of America is the national trade association for the US OOH industry including all DOOH, billboards, transit, street, and place-based.

Do We Have Your Attention?  Find Out More About Working with Innovare