Innovare Participates in the Re-branding of North Shore-LIJ Health System to NORTHWELL HEALTH.

northwell-logoAs 2016 began one of Innovare’s long term partners North Shore LIJ, expanded and rebranded to become Northwell Health. In the spirit of true partnership and innovation, Innovare stood ready to facilitate the new Branding message via the Innovare Community Showcase program at LIJ Medical Center in New Hyde Park and North Shore University Hospital, Manhasset.

”Northwell is about innovation, so it’s no surprise that they chose to partner with Innovare, long before we were an industry name in the region” says Mike Ricciardi, Business Development and Co-Founder of Innovare. Innovare is currently partnered with over 20 Hospitals throughout NY, NJ and PA and 50+ nationwide. As the Healthcare Industry continues to evolve, Innovare will continue to play a vital roll in communicating what is NEW!

Hospitals: Are you marketing to the right audience?

Written by Emily Rappleye | April 27, 2016 | Becker’s Hospital Review

Hospitals and health systems trying to capture a greater portion of their market should take a closer look at their marketing campaigns.

According to a report from Adweek, marketers may be missing an important segment of their audience. Here are three tips from the report on finding that audience and crafting the right message to reach it.

1. Women are the chief healthcare decision makers.
Women are the “chief medical officers” of their families, according to Adweek. It cites a 2015 study from healthcare communications company GreyHealth Group that found women make decisions for their families 94 percent of the time.

“Women lean into healthcare and are typically a more captive audience” than men, TBWAWorldHealth CEO Sharon Callahan said, according to Adweek. “Our goal should be to further fuel and meaningfully tap into this curiosity. Marketers need to respect their knowledge and not operate at the 101 level — but still keep it simple.”

2. Understand what women are looking for.

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2016 Growth & Hiring

Innovare Medical Media (Innovare) is doing business in 3 new states this January 2016, growing its portfolio by an additional 12 nationally leading medical centers.  Liz Zuk, Innovare’s Sales Manager, who will be leading the development of these facilities said, “This partnership is an incredible opportunity to provide positive patient experiences and services through new high-tech media solutions on these campuses.  In addition, the Innovare Showcase Program is a great vehicle to strengthen the relationship with the community while providing a large platform for hospitals to market their brand and services”


With Innovare now doing business in Mississippi, Missouri, and Kansas they will be hiring an additional 8 Outside Sales Representatives to work with leading local, regional and national businesses who want to partner with these hospital facilities.  This is almost a 100% increase to the sales organization. To find out more, please visit the Innovare career webpage at



WAInnovare Medical Media (Innovare) has reached a partnership with 3 new hospitals: 2 in Washington State and 1 in Louisiana. These coast to coast strategic growth locations compliment Innovare’s current portfolio extremely well. Jim Carey, new business partner at Innovare, noted “It is very exciting to see hospitals continue to embrace our business model and seize on the opportunity to enhance their internal marketing and communication platform nationwide”. Innovare has plans to continue its year over year +100% growth into 2016.


Innovare also continues to work with their Hospital partners to create innovative marketing and communication vehicles while strengthening the patient experience. Strategic patient experience deployments have been successful in many markets across the nation for Innovare’s Hospitals. The Innovare Showcase Program has been built to provide Hospital’s with a competitive edge in their geographic territory.

To find out more information about the Patient Experience Deployments in 2015 contact Innovare at 866.887.2207 or



Written by Emily Rappleye | September 11, 2015

Primary care physicians this year are experiencing bigger increases in total cash compensation than their specialist peers, according to the 2015 “Physician Compensation and Productivity Survey” from Minneapolis-based Sullivan, Cotter and Associates.

Combined with other findings in the survey, this may suggest the trend toward value-based, coordinated care — which puts primary care physicians in the driver’s seat — could be starting to take hold. According to SullivanCotter, Primary care physicians saw a 3.4 percent median increase in total cash compensation between 2011 and 2015, compared to medical and surgical specialists, who saw 2.5 percent and 2.3 percent increases, respectively.

The table below breaks down median total cash compensation in 2015 by physician specialty and is ranked in order of highest to lowest percent change over last year, as presented by SullivanCotter. The information is based on data from 560 organizations and nearly 115,000 physicians and advanced practice clinicians.



Baby boomers are often portrayed in the popular press as a monolithic group of individuals who behave in roughly the same ways and possess the same attitudes. But do these observations hold for all boomers? Or are they emblematic of just some?
Recent Gallup analysis of boomers’ personal spending patterns suggests that these patterns vary more than stereotypes suggest. These differences matter most to marketers who hope that boomers are finally re-opening their wallets after the global financial crisis and will spend some of their discretionary income with their companies.


The global financial crisis hit baby boomers particularly hard. According to Gallup Daily tracking research, self-reported daily spending among Americans aged 50 to 64 years old (roughly the ages of the baby boomer cohort) reached a low of $55 in March 2009. About one year earlier (February 2008), daily spending in this group had been at $114. By last December, this cohort’s daily spending had rebounded to a five-year high of $105 per day. Nonetheless, the trend suggests that the daily spending among boomers has been increasing since bottoming out in 2009. But exactly what are they spending more on?

Gallup research conducted last spring revealed that while 45% of U.S. consumers reported that they were spending more than a year ago, their increased spending was on household essentials, including groceries, gasoline, utilities and healthcare rather than on discretionary purchases such as travel, dining out, leisure activities, consumer electronics and clothing. About four in 10 baby boomers (44%) in that same study reported that they were spending more than a year ago, and their increased spending followed the same pattern — more on things they need, not on things they want.

According to demographers, there are really two different cohorts of baby boomers. “Leading-edge” boomers were born between 1946 and 1955 and came of age during the tumultuous Vietnam War and Civil Rights eras. “Trailing-edge” boomers were born between 1956 and 1964 and came of age after Vietnam and the Watergate scandal.

In general, a higher proportion of leading-edge baby boomers report that they are spending more today than a year ago compared with trailing-edge boomers. Net spending change — defined as the percentage of consumers indicating that they are spending more today than a year ago minus the percentage saying they are spending less — is positive for leading-edge boomers but negative for trailing-edge boomers. This 23-percentage-point gap between the cohorts means that more leading-edge (older) boomers are spending more overall and more trailing-edge (younger) boomers are spending less.


For the full article click here.


The healthcare industry added 44,900 jobs last month, contributing to the nation’s 271,000 new jobs in October, according to the most recent jobs report from the Bureau of Labor Statistics.

This is an increase from September’s numbers, when healthcare added 34,400 jobs. Over the past year, healthcare has added 495,000 jobs.

Within the healthcare industry, hospital employment grew by 17,800 jobs in October. However, ambulatory healthcare services added the most, with 26,900 jobs. Most of those came from physician offices (8,300) but outpatient care centers (1,700) and home healthcare services (8,100) also contributed.

Written by Kelly Gooch | November 06, 2015

Innovare Hiring this Summer!

Innovare Medical Media (Innovare), has plans to grow its sales team by bringing on 5 additional Outside Sales Consultants this summer (2015).

Innovare is experiencing three-consecutive years of doubling hospital partnership growth and is looking for marketing consultants to support this rapid progress.  Having hospital programs coast to coast, this opportunity may include traveling while developing a portfolio of clients.  Innovare has a growing team of 15+ individuals looking to develop a unique media platform in hospital settings across the country.

Innovare is encouraging candidates to apply:




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