Innovare is thrilled to announce that its inventory is now available on the Broadsign platform via Vengo Labs. These premium DOOH screens engage a hard-to-reach, affluent, educated demographic: Healthcare Professionals. In addition, Innovare’s quantity of impressions for Point of Care audience (Patients and Visitors) is second to none! Here’s how your brand can reach them 24/7 across the US.
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Tom Campbell began his career at Innovare Medical Media in the Summer of 2018 and has been an integral part in the businesses success, growth and culture. Innovare asked Tom to talk about his life at Innovare and life outside of the office. Thanks Tom!
Tom, you came to the Innovare team in 2018 with a wealth of sales experience in healthcare and financial services. Talk to us about your experience over the years transitioning to Hospital Placed Media sales.
My time at Prudential Financial Services afforded me the experience to become proficient in business management, talent recruitment, healthcare, and insurance & financial service needs. Having been in management with three satellite offices, I gained an understanding of wealth accumulation, wealth protection and healthcare services. Budgeting, strategic planning, marketing strategies and business planning were some of my prior responsibilities. Transitioning to Innovare Medical Media allowed me to use my experiences, while having a career, (not just a job) and it gave me the ability to work with a product/service that I strongly believe in. With Innovare, I’ve been given the opportunity to provide a marketing strategy that is uniquely different to a demographic that I believe separates a client from the rest of the competition.
In 2018, I was looking for an opportunity to have a career in a large corporation. Having been in sales and betting on my ability to perform while being a “spoke in someone’s wheel”, I realized it was time for a change. Innovare Medical Media was just that, a Family-Owned Business with high growth in a healthcare field that is the fastest growing field in any business sector. After interviewing with the management team and listening to their vision and the opportunity that was in front of me, I was sure Innovare was where I wanted to be.
What most interests you about the Hospital Placed Media industry?
Hospital Placed Media (HPM) is a marketing eutopia. HPM provides advertising clients a demographic that includes Healthcare Professionals (high income earners) staff, and the communities they serve. The concept of being branded on digital media allows for multiple messaging on-campus inside the Medical Centers. I believe that this concept separates clients from others that are not utilizing HPM as Medical Centers provide a captive audience along with high traffic in high dwell areas.
What is your favorite part about being on the Innovare team?
Innovare, being a Family-Owned Business comes with a culture where ideas and thoughts are shared comfortably. Success and accomplishments are celebrated, and a winning TEAM environment exists! The growth in the HPM industry provides regular excitement. Innovare is a great place to bet on yourself, bet on your peers, and have the support of management.
Talk to us a little about what goes on outside of your Innovare life.
Outside of working with Innovare, I am blessed to have a wife Nancy, with whom I’ve spent the last 40 years with. Together, we share three beautiful children (Courtney, Caitlyn and Joseph) and two grandchildren (Aria & Sawyer). My wife and I enjoy going to dinner, taking in Broadway Shows and going to see a movie whenever possible. Our grandchildren keep us entertained and happy. One of the greatest gifts in life is being a grandparent! Aria swim’s competitive year-round on a U10 traveling swim team and Sawyer has launched his newfound love for soccer in Downingtown, Pennsylvania. Both my wife and I are New York Giants football fans and New York Yankees baseball fans. You will find us at a few games watching loyally.
My personal motto: Be happy, be kind, love life, believe in a higher power and make money. That’s Life!
Innovare had many clients change their creative messages to wish the Healthcare Professionals, Visitors and Patients a very happy holiday. Innovare also wants to wish everyone a happy holiday with their family and friends.
“Family and friends are hidden treasures, seek them out and enjoy their riches.”
Innovare Medical Media has chosen Vengo as its exclusive programmatic media partner. Hospitals are a unique place-based network in 24/7 high traffic, high dwell time environments. Reach an audience of affluent health care professionals to make an impact on a local level at scale. Innovare Medical Media will be available on all SSPs by year end, so make sure Hospital placed media is on your plan for 2023. LinkedIn Post
Learn more about Innovare!
Learn more about Vengo!
Learn more about Place Exchange!
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year,
accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall OOH growth as the segment jumped 14 percent compared to Q3 2021. For 2022 year-to-date, OOH is up 25.7 percent and comparable with the historical YTD high set in 2019 at $6.4 billion.
“This strong growth is a direct reflection of the value marketers place on the medium and its benefits,” said Anna Bager, President and CEO, OAAA. “Key sectors are increasingly investing more dollars – in particular, political spending in out of home hit record highs. It confirms OOH’s ability to effectively reach audiences at national and local levels and is surely a harbinger of more momentum to come.”
Read More HERE
Visit www.oaaa.org
Innovare Medical Media and Ballad Health partnered in 2017 with 2 hospital facilities in Tennessee. After initial success the partnership was expand to include another 8 Hospitals (in TN and VA) for a total of 10 Hospital facilities. Tom, Tull, Vice-President and Chief Experience Officer from Ballad Health comments below on the partnership:
Innovare has been an outstanding partner in helping us to solve the issue of charging station availability. Families and staff alike enjoy the amenity, and the professional appearance of the stations are welcome addition to the environment. An added benefit is the extended partnerships that community businesses can enjoy through placing ads on the stations plus the ability to share in the revenues generated through advertising sales. Innovare is a model partner!
Learn more About Ballard Health
Learn more About Innovare Medical Media
Getting the Word Out with InnovareThe Community Relations Team at Northwell Health has been creatively leveraging the Innovare signage network across the system to promote various scheduled events. Innovare has installed large format digital charging solutions in busy waiting areas and cafeterias across Northwell Health.
Senior Director, of Corporate Community Relations – Western Region, Vincent Cunningham commented,
“Recently our team had limited enrollment for an upcoming event and decided to run content on the Innovare network to increase awareness. As we promoted the sign up details for the event, in just a few days the event participation tripled. These digital displays are installed in highly-visible locations at our hospitals and we were able to communicate the event successfully to patients, visitors, and staff.”
See what other Hospitals say about the Innovare showcase Program: HERE
See what Community Business Partners say about the Innovare showcase Program: HERE
Areas we Serve: HERE
Insurance is a segment of a top 10 industry category in OOH ad spend: Insurance & Real Estate. OOH ad spend for insurance, which includes medical, auto, homeowners, agencies and brokers, is down slightly (-8%) the first half of 2022, primarily due to decreased investment from agencies and brokers. However, the automobile, life, medical and dental insurance segments for OOH ad spend are up 33 percent January – June 2022.
The research also highlights the types of OOH ad messages most likely to engage consumers are those focused on benefits offered, pricing and promotions.
OAAA: Out of Home Advertising Association of America is the national trade association for the US OOH industry including all DOOH, billboards, transit, street, and place-based.
Q: What was your path to Innovare?
Prior to co-founding Innovare Medical Media, I held various roles at Pfizer across sales, training, and marketing. Through a mutual friend, I was introduced to my now business partners, Mark, and Nick Lieberman.
Mark and his family owned and operated Interspace Airport Advertising, an airport media services company, which had concessions in over
200 airports worldwide – with about 150 airports here in North America and the rest positioned throughout Europe, Australia, New Zealand, and Central America. Interspace was a successful small media business and was sold to Clear Channel in 2006. Mark had stayed on for a few years, and meanwhile as I was finishing up my MBA and looking to explore new opportunities, our paths crossed.
A mutual friend introduced me to Mark and his son, Nick. They were looking to utilize the successful proprietary airport media model in another sector. Even though we didn’t previously know each other, we had similar interests and backgrounds. We began to pursue opportunities within the healthcare space (Hospital Placed Media) and in 2010, we started Innovare Medical Media (Innovare).
Q: What has driven your recent company success?
When we started in 2010, the initial months were extremely challenging. This entrepreneurial concept was new to hospitals. Nick and I were seeking to find the first hospital to give Innovare a chance and help pioneer this platform. In the beginning there were only three of us and Hospital Placed Media didn’t really exist, but in March of 2011, Winthrop-University Hospital in NY (now NYU Langone Hospital – Long Island) became Innovare’s first hospital partner. Two hospitals chose to partner with Innovare in 2011, then we grew to add five in 2012, slowly growing to 20 in 2013, paving the way to what is now 165 hospital partners and more than 400 digital screens across the country.
Innovare Medical Media has been a cornerstone of our marketing efforts for several years now. We offer multiple healthcare programs and there is no better way to capture the attention of prospective students looking to further their education than through the digital placements offered through Innovare. – Brian Martin, Director of Graduate Admissions – Moravian University
Healthcare professionals are constantly seeking additional education to advance their careers, in addition to hospital and health system employees who may be looking to move up in their positions and seek out additional educational opportunities. – Jan Kirsten – Executive Director of College Relations – Ocean County College
We are thrilled to report that in our latest campaign, we noticed an immediate impact and direct correlation to enrollment at the college. This even includes prospective students sending us a picture from their phone of our advertisement within weeks of installation. – Travis Smith, Director of Public Relations at SUNY Canton
Innovare Media has provided Rockhurst University with an impactful and strategic avenue to drive our message about healthcare degree opportunities available at our prestigious university in the heart of Kansas City. – Dave Hunt, Director of Marketing – Rockhurst University
Learn More about HPM Here!
