Advertising in Hospital Space has Become Increasingly Popular and Effective
Finding the right avenue to reach potential customers is essential when developing a marketing strategy for your business. The way companies are getting their messages out has drastically shifted away from traditional means of advertising. More and more, companies are embracing hospital placed media as an outlet for their local advertising.
Spend Where the Eyes Are
Research suggests that the average American spends 2.8 hours a day in front of a television or computer screen. While that is a lot of time, it is a stark contrast to the average wait time in emergency rooms and hospitals, which can be upwards of 8 or 9 hours in a single visit. If you’re looking to promote your business locally, it’s important to advertise in locations that hold the attention of those you’re targeting. Not only do people spend a significant amount of time in hospitals, but there is also a constant flow of new faces that walk through the doors.
Innovare Medical Media (Innovare) is honored to add Erlanger Health System (Erlanger) in Chattanooga, TN to its list of innovative hospital partners. Erlanger receives charging solutions to support the on-campus experience, while also promoting their specialties, services and other messages on the digital platform. Innovare was able to install this equipment at zero cost to the Erlanger Health System, and support the system in their effort to improve the patient and visitor experience on their campuses.