Over $20 Million in Marketing Dollars Expected to be Spent by 2020
Hospital placed media continues to gain momentum as a wide variety of businesses are choosing to advertise within hospital facilities, where they can reach a highly targeted demographic. With such a high concentration of $100K+ salary households filled with educated local consumers visiting hospitals, businesses have found an effective avenue to spend their media dollars.
Our Collaboration With Northwell Health Earns Top Award at the 36th Annual Ceremony
We are proud to announce that “So much to say so little to budget..”, a project we created with Northwell Health, was awarded as a merit winner in the digital program category at the 36th annual Healthcare Advertising Awards.
Long Island Continues to Benefit From Hospital Placed Media
Innovare Medical Media has recently signed an agreement to establish a Community Showcase Display Program for Nassau University Medical Center (NUMC) on Long Island, New York. The program will include complimentary charging stations and a marketing network to display mission-oriented messages to a highly tailored audience.
Take Advantage of Our Stress-Free Hospital Placed Media
Hospitals and businesses across the country are learning about the benefits of marketing within the hospital space and are partnering with us to install our industry-leading technology into their facilities.
As our reach continues to grow rapidly, maintaining the functionality and appearance of our products remains our top priority. Our highly trained professionals work closely with our partners throughout the entire experience, from hand selecting which products and advertisements best suit their needs, to hospital installation, and the maintenance required in order to keep them looking and functioning in top condition.
We Are Proud to Announce Another New Jersey Partnership
Innovare is proud to announce our most recent partnership with New Jersey’s largest, most comprehensive nursing education program – Rutgers University School of Nursing.
Through our partnership, Rutgers School of Nursing will be able to able to market themselves directly to their ideal audience of doctors, nurses, and medical professionals through our LCD screens and mobile charging stations.
A Full Circle Moment As We Partner With Another Hospital in Our Backyard
Capital Health, consisting of two hospitals located in Pennington and Trenton, NJ, has enlisted Innovare to provide a community showcase display Program in the Summer of 2019. At no cost to these hospitals, Innovare will provide labor and capital worth over $100,000, which will include LCD embedded mobile charging station kiosks, and a dedicated sales team to enlist partnerships for the program within the community.
Hospitals Are Turning Unused Space Into Opportunity
Medical facilities are able to unlock a new stream of income by opening up their doors to hospital placed media, which targets the highly tailored demographic of hospital visitors, patients, and medical personnel. Innovare uses innovative and turnkey technology that gets local advertisement and hospital messaging out to the masses through LCD digital advertising screens that are placed onto mobile charging stations and wall space that would be otherwise unused.
Innovare would like to thank the 4 million nurses in the United States for their amazing contribution to healing.
A true testament to the profession is highlighted in the Gallup pole; for more than 15 years, Americans have rated nursing as the no. 1 most-trusted profession. In a poll conducted last year, Gallup found that 84% of those surveyed rated the honesty and ethical standards of nurses as “very high” or “high” — above that of doctors, pharmacists and teachers.
Innovare is proud to partner with hospitals around the country who employ professional and hardworking nursing staff.
Hospitals Enhance Patient Experience by Providing a Solution to a Real Problem
Providing a Sense of Relief
When someone finds themselves in a hospital waiting room, they are typically there unexpectedly and are not prepared with enough cellphone battery to last throughout their entire stay. This has proven to be a significant problem for visitors because cellphones are their only means of reaching out to loved ones. Installing mobile charging stations into the hospital space has been significantly beneficial for both hospitals and local businesses, who utilize the digital advertising screens on these charging stations to get their messages out to target audiences.
Advertising in Hospital Space has Become Increasingly Popular and Effective
Finding the right avenue to reach potential customers is essential when developing a marketing strategy for your business. The way companies are getting their messages out has drastically shifted away from traditional means of advertising. More and more, companies are embracing hospital placed media as an outlet for their local advertising.
Spend Where the Eyes Are
Research suggests that the average American spends 2.8 hours a day in front of a television or computer screen. While that is a lot of time, it is a stark contrast to the average wait time in emergency rooms and hospitals, which can be upwards of 8 or 9 hours in a single visit. If you’re looking to promote your business locally, it’s important to advertise in locations that hold the attention of those you’re targeting. Not only do people spend a significant amount of time in hospitals, but there is also a constant flow of new faces that walk through the doors.