Healthcare Employment Robust

A Win for Hospital Placed Media

The United States Department of Labor announced robust Healthcare employment growth on March 5th 2019. Health care added 49,000 jobs in March 2019 and 398,000 over the past 12 months. Over the month, employment increased in ambulatory health care services (+27,000), hospitals (+14,000), and nursing and residential care facilities (+9,000).  These job numbers are an increase from the 20,800 jobs the industry added in February 2019 and 41,600 jobs added in January 2019.

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LewisGale Health System in the greater Salem-Roanoke area is the latest system to jump on board and partner with Innovare.  This newly formed partnership now has Innovare partnered with 103 hospitals Nationwide, crossing a major milestone of 100 hospital partners.  This is nearly a 100% increase in hospital partners since 2016.

Innovare Partner and co-founder, Mike Ricciardi said “Hospitals are understanding the opportunities of the Innovare Community Showcase Program at an increasing rate.  The growth of our business began to really accelerate late in 2016, and surpassing 100 hospital partners is a wonderful accomplishment for our team.  This unique business model, delivered to hospitals at no cost will undoubtedly get the attention of new, leading hospital executives.  We are humbled, yet invigorated by this momentum to drive the business past our next hurdle of 250 Hospital partners.”

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A Testimonial from Marketing & BD at St. Mary’s Medical Center

For St. Mary’s, implementing Innovare’s charging stations in our hospital was a no-brainer. Not only does Innovare invest in all the equipment, but they also do all installation, maintenance, ad sales, and updates. On top of that, they get approval from me for every ad and give us a portion of the sales revenue. Plus, providing charging stations for our staff, patients, and their families is really valuable. At the end of the day, their way of doing business speaks to what great people they are. Even after trying to get in touch with me for various reasons many, many times, they have never once shown any lack of patience! I really appreciate that kind of patience and understanding in a partner and highly recommend all of the Prime Healthcare facilities.

Alex Colley, Marketing & Business Development Manager St. Mary’s Medical Center


“When I started at St. Joseph Medical Center, I was thrilled to have stepped into the launch of first Innovare program within Prime Healthcare. There are basically no marketing initiatives that can be completed at no cost to the hospital so everything we try to do requires me to fight for new budget dollars. This appeared to be a huge win for our hospital as the entire project was free for the hospital. Innovare installed impactful marketing display technology which included a valuable charging solution for our patients, visitors and staff which now supports the overall on-campus experience.”

Ericka Beeler, MBA Director, Business Development & Marketing, St. Joseph Medical Center

Erlanger Health System Chooses FREE

Innovare Medical Media (Innovare) is honored to add Erlanger Health System (Erlanger) in Chattanooga, TN to its list of innovative hospital partners. Erlanger receives charging solutions to support the on-campus experience, while also promoting their specialties, services and other messages on the digital platform. Innovare was able to install this equipment at zero cost to the Erlanger Health System, and support the system in their effort to improve the patient and visitor experience on their campuses.

Vice President of Public Relations & Marketing at Erlanger, Jed Mescon mentioned, “I have never dealt with a more professional and conscientious group of people than the team from Innovare. From the initial first call to the installation of their charging stations for phones, computers, etc., their professionalism and service have been invaluable. Their promises have turned into a very successful internal marketing platform for our hospital’s mission and commitment to our patients and their families. The setup, selling and follow-through have all been seamless. It’s an honor to have their product throughout our health system.”

To learn more about these free Innovare opportunities, you can reach Innovare at or 866.887.2207.

Innovare’s Big Move!

Innovare Medical Media has significantly grown over the last few years.  With 30 teammates to serve 85+ hospitals in 21 states, Innovare needed more room!

This past weekend we moved from our 3,400 square foot office into our very own 10,000 square foot building! It was an incredible experience to watch our team (and their families) come together to get us moved out of the old office and into the new one… all within a matter of two days!! We’re really excited to be settled in and to continue doing big things here at Innovare!

Thanks to all the family and friends who helped Innovare move to its new and improved home!

Innovare is a Winner at the 2018 Healthcare Advertising Awards

The Healthcare Marketing Report (Atlanta, GA) have announced the winners of their 35th Annual Healthcare Advertising Awards.  A national panel of judges reviewed over 4,000 entries, awarding companies across the country for their creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.  Healthcare Advertising Awards praised Innovare’s newly installed Free Charging Solutions and Community Showcase model within Bristol Regional Medical Center (Bristol, TN) & Holston Valley Medical Center (Kingsport, TN), part of the newly formed Ballad Health.

The partnership at Bristol and Holston Valley, included large and impactful marketing digital screens to deliver service line marketing messages, as well as other hospital messaging, which can be frequently updated.  Innovare provides these hospitals with valuable charging station concepts for phones/computers/tablets and an internal digital marketing platform all at no cost to the hospital.  The program, being sponsored by community partners, is not only free, but also generates new, recurring revenue which Innovare contributes to the hospitals!

Jennifer McCroskey, Patient Experience Specialist and Bristol Regional Medical Center commented, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this. The Innovare project just made sense. These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us. I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”

This award comes on the heels of another victory in 2018; the New England Society of Healthcare Communications and their Lamplighter Awards, presented Innovare’s program at Portsmouth Regional Hospital (Portsmouth, NH) with the Award of Excellence in the “Success on a Shoestring” category.

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