Innovare’s Big Move!

Innovare Medical Media has significantly grown over the last few years.  With 30 teammates to serve 85+ hospitals in 21 states, Innovare needed more room!

This past weekend we moved from our 3,400 square foot office into our very own 10,000 square foot building! It was an incredible experience to watch our team (and their families) come together to get us moved out of the old office and into the new one… all within a matter of two days!! We’re really excited to be settled in and to continue doing big things here at Innovare!

Thanks to all the family and friends who helped Innovare move to its new and improved home!

Innovare is a Winner at the 2018 Healthcare Advertising Awards

The Healthcare Marketing Report (Atlanta, GA) have announced the winners of their 35th Annual Healthcare Advertising Awards.  A national panel of judges reviewed over 4,000 entries, awarding companies across the country for their creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact.  Healthcare Advertising Awards praised Innovare’s newly installed Free Charging Solutions and Community Showcase model within Bristol Regional Medical Center (Bristol, TN) & Holston Valley Medical Center (Kingsport, TN), part of the newly formed Ballad Health.

The partnership at Bristol and Holston Valley, included large and impactful marketing digital screens to deliver service line marketing messages, as well as other hospital messaging, which can be frequently updated.  Innovare provides these hospitals with valuable charging station concepts for phones/computers/tablets and an internal digital marketing platform all at no cost to the hospital.  The program, being sponsored by community partners, is not only free, but also generates new, recurring revenue which Innovare contributes to the hospitals!

Jennifer McCroskey, Patient Experience Specialist and Bristol Regional Medical Center commented, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this. The Innovare project just made sense. These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us. I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”

This award comes on the heels of another victory in 2018; the New England Society of Healthcare Communications and their Lamplighter Awards, presented Innovare’s program at Portsmouth Regional Hospital (Portsmouth, NH) with the Award of Excellence in the “Success on a Shoestring” category.

Innovare Wins Lamplighter Award

Innovare Medical Media (Innovare), based in Branchburg, NJ, recently won the Award of Excellence from the New England Society of Healthcare Communications at its 28th annual Lamplighter Awards Gala.  The Lamplighters recognize the best-of-the-best in healthcare marketing and public relations throughout New England.

Winning the Lamplighter Award, in the “Success on a Shoestring” category was ideal for Innovare as this category focused on campaigns done with limited budgets.  This win recognized Innovare’s innovative economic model as it provided marketing charging solutions for Portsmouth Regional Hospital (Portsmouth) for free.  Portsmouth has been able to leverage these impactful units to feature hospital marketing and branding content while additional inventory is sold by Innovare on a sponsorship basis to Hospital-approved businesses.  In addition, the proprietary sponsorship model enables Innovare to contribute a portion of the revenue back to the hospital.

“Portsmouth Regional Hospital was looking for a cost-effective solution to effectively market/brand the hospital as well as support patient experience by providing charging solutions. Once introduced to Innovare, we quickly saw the business model as a no-brainer. Innovare provides hospitals with free marketing displays, including Charging Stations, plus, they contribute a percentage of the gross revenue back to the hospital,” said Lynn Robbins,  Director of Marketing and Public Relations at Portsmouth Regional Hospital.

To learn more, contact Innovare Medical Media at

2nd Connecticut Partner Installed: Waterbury Hospital

Waterbury Hospital, a mid-sized community hospital licensed for 357 beds in Connecticut is the second hospital partner for Innovare Medical Media in the state of CT.

At zero cost, Waterbury Hospital was able to upgrade their mobile device charging station equipment as well as transform some existing space on campus to feature real, hardworking media.  This exciting, new program includes large format billboards and LCD’s to showcase strategic marketing initiatives.  In addition, Waterbury Hospital will receive a brand new recurring revenue stream from Innovare through this program, which is supported by hospital-approved local community businesses.

Mark Holtz, Waterbury Hospital’s Chief Operating Officer, is a proponent of the Showcase Program: “I learned about Innovare when I met Mike (Ricciardi) and Nick (Lieberman) back in 2012 while at Overlook Medical Center.  Once, they talked about the business model, it became readily apparent to the organization that this was a win-win-win proposition, and after completing due diligence, we launched the program.  Hospitals need more ventures like this – no cost, free marketing vehicles and charging stations that freshen up barren spaces, plus we receive a percentage of the revenue!  The timing was great to implement this at Waterbury.  In addition to all the benefits this model already provides, Innovare helped us replace some less expensive and fragile charging stations we previously purchased.”

Numerous community business, some of whom partner with the hospital on other fronts, chose to partner with the Innovare for this initiative.  Jon O’Dowd, Innovare’s Sales Manager, said, “The hospital relationship with the community is very strong, making this initiative extremely successful.  The charging stations provide a tremendous service for patients, visitors and the healthcare professionals on campus that we are thrilled to deploy.”

Innovare continues to thrive, expecting to add an additional 30 Hospitals in 2018, to its already 91 hospital portfolio.  For more information about Innovare you can reach Michael Ricciardi, Partner/Co-founder, at 908-669-2101 or

Boidman on Out of Home Strengths and Risks

May 22, 2018 12:05 am

PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary.

Out of Home Strengths

The big audience. Out of home is the only form of media which can deliver an unsplintered audience. TV in particular has fragmented. A prime time show or TV event does not deliver the viewership it used to due to the proliferation of TV channels and cord cutting.

Projected growth. Out of Home is the only form of media which is expected to grow in the next four years because technology is a friend to out of home and an enemy to most other media. Digital billboards and smartscreens will drive revenue. Look at this slide. Out of home is projected to grow 4%/year over the next five years. Newspapers, TV, radio, magazines and directories are projected to decline.

Out of home overindexes with top brands. Google and Apple are spending 9% of their advertising budget on out of home while the average for all US companies closer to 3% on OOH.



To read more please go to:

Innovare Contributions to Hospitals Exceeds $2,000,000

Innovare Medical Media achieved a significant milestone last week.  Since inception, Innovare has contributed over $2,000,000 back to our hospital partners through the Community Showcase Program! These hospital partners have utilized this additional revenue stream in various beneficial ways.  Some examples over the last few years have been:

  • Employee Assistance and Benefits Support
  • Additional Dollars for the Marketing Department
  • More Charging Stations Units for Patient Services
  • Foundation Contributions

Leading hospitals throughout the country are becoming more entrepreneurial in their thinking and have found the Community Showcase Program to be a no-brainer.  For no risk and $0, the hospital receives 1) a free marketing communication network, 2) free charging stations for patient services and 3) a free new discretionary revenue stream.

Innovare shortly anticipates paying its hospital partners $1,000,000 per year moving forward. To learn more about this new and discretionary revenue stream contact Michael Ricciardi,

20 States Is More Than Just “OK”

With the recent addition of St. Anthony Hospital in Oklahoma City, OK, Innovare has now created Hospital partnerships in 20 states across the country.  “Such a great announcement on a historical day for Innovare as it was just seven years ago today when we established our first hospital partnership with NYU Winthrop Hospital,” stated Michael Ricciardi, Innovare Co-Founder.


In addition to St. Anthony Hospital (Oklahoma/SSM Health), Waterbury Hospital (Connecticut/Prospect Medical Holdings), Spotsylvania Regional Medical Center (Virginia/HCA), and Erlanger Health System (Chattanooga, TN) have all selected to launch the Innovare Community Showcase Program this quarter.  Innovare continues its rapid growth and shorty expects to clear 100 hospital partners.

3 Hospitals Display ‘Las Vegas Strong’ Message

Becker’s Hospital Review

Written by Laura Dyrda

In the wake of the tragic mass shooting in Las Vegas earlier this year, three local hospitals created a “Vegas Strong” campaign that Innovare featured on charging stations and LCD screens across the hospital campuses.


Sunrise Hospital & Medical Center, Mountain View Hospital and Southern Hills Hospital & Medical Center, all Nashville, Tenn.-based HCA Healthcare affiliates, decided to display the “Vegas Strong” message in the hospital to encourage patients and families after the tragedy. The gunman killed 58 people and wounded hundreds more, according to the New York Post.

“When the news hit, our team was very mindful of our hospital friends in Las Vegas,” said Michael Ricciardi, co-founder and partner at Innovare. “We are very grateful for our hospital partners and happy to be able to provide new communication vehicles for them to leverage.”

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