988 Suicide & Crisis Lifeline

10.7M+

Impressions Delivered

28

Units Delivered

Patients, Visitors, and HCP’s

Target Audience

Objective

>The 988 campaign set out to provide immediate visibility and access to mental health crisis support at a critical point of need. Hospitals serve individuals and families often facing emotional, psychological, or life-altering circumstances, which makes them a vital touchpoint for raising awareness of the Lifeline among the people most likely to need it and among the staff who support them.

Strategy

By promoting 988 in this setting, the campaign worked to reduce stigma and ensure that patients, visitors, and staff know help is a call or text away. Placement inside the care environment reaches people during the exact circumstances in which the resource becomes relevant, rather than asking them to recall it later.

Execution

Innovare Media placed 988 Suicide & Crisis Lifeline messaging directly in front of working nurses and healthcare providers as well as patients, visitors, and families across the State of New Jersey. Hospital Placed Media offers the only vehicle for reaching these audiences inside hospital campuses, delivering more than 10.7 million impressions across 28 units.

Campaign Details

Category

Public Health

Format

Hospital Placed Media Digital Signage with Charging Solutions

Impressions
10.7M+