Objective

FIGS set out to build brand awareness among medical professionals across the U.S. For a scrubs brand, the target audience and the hospital workforce are effectively the same group, which makes waste minimal and relevance close to absolute.

Strategy

Innovare Media provided a turnkey media plan featuring FIGS directly to healthcare professionals, combining static and digital formats to build frequency across the daily paths clinicians and staff already travel.

Execution

FIGS brand messaging ran in static and digital locations across the key impact areas of the hospital campus most utilized by healthcare professionals and staff, including cafeterias and employee cafeterias, the bridges and walkways connecting employee parking to the main hospital, and employee and physician parking areas. The combination delivered more than 40 million impressions across 92 units.