Objective

Nevada Health Link needed to build awareness for the state health insurance marketplace during the ten-week Annual Enrollment Period in the fall of 2023 and again in 2024. Enrollment windows are short and unforgiving, which places a premium on reaching uninsured and underinsured residents in settings where coverage is already on their minds.

Strategy

Hospital Placed Media was selected as one of the media vehicles for reaching key audiences inside hospital campuses. Patients and visitors navigating care and its costs represent a naturally receptive audience for marketplace messaging, and the healthcare setting lends the message immediate context.

Execution

Innovare Media placed Nevada Health Link messaging directly in front of patients and visitors across the state on 9 screens in 4 hospitals and 3 screens in 3 medical office buildings, for a total of 12 screens across 7 healthcare facilities. Nevada Health Link contracted with Innovare Media for the first time in 2023 and renewed its Annual Enrollment Period campaign for 2024.