Seattle University
Seattle University

64M+

Impressions Delivered

10 Years
Campaign Duration
Healthcare Professionals

Target Audience

Seattle University DNP ad on a community sponsored charging station kiosk in a waiting area at MultiCare Capital Medical Center, with a nurse walking past
Objective
Seattle University’s College of Nursing and Health Sciences set out to support graduate enrollment marketing for its Doctor of Nursing Practice (DNP) programs across the Seattle-Tacoma metropolitan area. The ideal candidate is a nurse already practicing in the region, an audience best reached inside the hospitals and health care venues where those nurses already spend their working hours.
Strategy
Innovare Media strategically positioned Seattle University content throughout hospitals and major health care venues across the Seattle-Tacoma market, placing DNP program messaging directly in front of current nurses who may be considering an advanced degree. Reaching prospective students in relevant clinical environments connected the program to the career they were already building.
Execution
Over the course of a decade-long partnership, Innovare Media delivered more than 64 million impressions through digital out-of-home placements across the Seattle-Tacoma metropolitan area. Across changing priorities and budgets, Innovare Media adapted the campaign year after year, taking the time to understand Seattle University’s marketing goals and offering thoughtful recommendations that established the company as a trusted, long-term marketing partner.

“I am pleased to recommend Innovare Media and Erik Hartranft based on our 10-year partnership supporting graduate enrollment marketing for Seattle University’s College of Nursing and Health Sciences. Over the past decade, Innovare Media helped us execute digital out-of-home advertising campaigns throughout the Seattle-Tacoma metropolitan area, with placements in hospitals and major health care clinics that allowed us to effectively reach current nurses considering our DNP programs. Throughout our partnership, Erik consistently demonstrated professionalism, responsiveness and flexibility. He took the time to understand our marketing goals, offered thoughtful recommendations and adapted campaigns to meet changing priorities and budgets. His collaborative approach and reliable communication made him and Innovare a trusted marketing partner year after year. I appreciate the partnership we built over the years and would confidently recommend them to any organization seeking a dependable and knowledgeable digital out-of-home advertising partner.”
– Shandell Gallardo, Director of Marketing, Graduate Enrollment, Seattle University College of Nursing and Health Sciences

Campaign Details

Category

Higher Education
Format
Digital Out-of-Home
Impressions

64M+

Seattle University College of Nursing and Health Sciences DNP campaign ad shown as a printed layout and displayed on a complimentary charging station kiosk at MultiCare Tacoma General Hospital