Objective

Tobacco Free Florida works to empower local communities with personalized resources and support to begin their own quit journeys. Quit attempts often begin with a health event or a conversation with a provider, which makes the medical office building an unusually productive place to reach someone at the start of that decision.

Strategy

Innovare Media delivered a turnkey hospital-based media strategy placing Tobacco Free Florida messaging directly in front of community members and healthcare professionals, positioning the program as a trusted ally in cessation at the point where health decisions are already being weighed.

Execution

Campaign messaging ran on high-impact digital displays in the main lobbies of medical office buildings most frequented by local residents and healthcare professionals. These placements were selected to align with moments of health-related decision-making, increasing message relevance and recall among an audience already thinking about their health.