Objective

Walmart Rx set out to extend its pharmacy and healthcare messaging into hospital and medical office environments, where audiences are already engaged in healthcare decision-making. The goal was to build awareness and visibility among both healthcare consumers and the providers who influence them, reinforcing Walmart Rx presence within a context where pharmacy messaging carries natural relevance.

Strategy

Innovare Media executed a targeted programmatic DOOH campaign across strategically selected hospital and healthcare environments nationwide. Activation ran through Vistar against the Innovare Media Hospital Placed Media network, delivering messaging directly to patients, caregivers, families, and healthcare professionals during moments of active healthcare engagement.

Execution

Inventory spanned hospital lobbies, waiting areas, cafeterias, medical office buildings, and other high-dwell common areas selected to maximize attention and time on screen. Programmatic activation allowed the campaign to scale across markets while holding placement quality consistent, delivering more than 47 million impressions across 35+ digital units.