SAFE Project Educates on the Innovare Platform

Innovare is facilitating a SAFE Project “Naloxone Awareness Campaign” in 200 screens nationwide

Branchburg, NJ (February 28, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to naloxone, which the FDA approved (4 mg nasal spray) for purchasing without a prescription in March 2023.

Naloxone is a life-saving medication that can reverse an overdose from opioids—including heroin, fentanyl, and prescription opioid medications—when given in time. Naloxone is easy to use and small to carry. There are two forms of naloxone that anyone can use without medical training or authorization: prefilled nasal spray and injectable.

This initiative is important to Nick Lieberman, Innovare CEO, and he remarks “Bringing awareness to an epidemic, which affects all different races and socioeconomic statuses, is extremely important to me and our team at Innovare.  We are happy to do all that we can to utilize our national network to bring awareness to this very scary and heartbreaking epidemic”

“We must normalize the fact that addiction is a disease, overdoses will occur, and naloxone is not harmful,” said Jeff Horwitz, SAFE Project Chief Executive Officer. “Anyone can be trained to administer naloxone and potentially save a life.”


Learn more about Naloxone Here


About SAFE Project:

SAFE Project was founded in November 2017 by Admiral James and Mary Winnefeld, following the loss of their 19-year old son Jonathan to an accidental opioid overdose. The Winnefelds immediately channeled their grief into action, hoping to save more families from the pain of loss. Whether it was seeking treatment, getting answers, or understanding the nature of the disease – they knew there needed to be a different solution to help other families facing the same journey with substance use disorder.

The Winnefelds swiftly built SAFE Project with a team of experts who strive for meaningful action through unique programs, and lead efforts that are unifying, non-partisan and evidence-based. SAFE seeks meaningful metrics that strengthen our interdependent six lines of operation, and ultimately aim to achieve SAFE Communities, SAFE Campuses, SAFE Workplaces and SAFE Veterans across the nation. Learn more at

About Innovare Medical MEdia:

Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase program.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to healthcare professionals, visitors and patients.  Learn more at