Michael Ricciardi – As Featured in The ADVERTISING Club on New York

April: The Trends That Stuck, the Trends That Flunked

1. Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance” that they felt they were given due to RTO. How is your agency or company managing culture/work life balance in 2024?

Innovare Medical Media values a work hard/play hard mindset, and loves to see our team succeeding while having great fun, both working and playing…even when it is hard.  In recent years, the traditional nine-to-five office model has undergone a remarkable transformation. The rise of remote work has revolutionized how we perceive productivity, collaboration, and work-life balance. In 2024, many companies and agencies are prioritizing the well-being of their employees as they transition back to more traditional work settings following the pandemic. Flexibility, Scheduling, Communication, and Time Off are all part of the equation of how Innovare Medical Media is managing culture and work-life balance for its team of Innovarians.

  1. Flexibility: Innovarians have a hybrid schedule that allows them to work remotely part of the time and be in the office part of the time. This flexibility enables our team to better balance their work and personal lives while being productive and contributing to both.
  2. Scheduling: Innovare has seen some benefits as we continued the work from home hybrid model as it allows our team to have more control over their schedules and less commuting stress.
  3. Communication: Transparent communication from leadership regarding expectations for work hours, availability, deadlines, and performance helps the team manage their time effectively and reduces stress. Providing clear guidelines on when the team is expected to be available and when they can disconnect helps establish boundaries and maintain work-life balance.
  4. Time Off: Our team is encouraged to their paid take time off in order to recharge, spark creativity, and prevent burnout.  In addition to PTO, Innovare offers the team a number of four-day extended holiday weekends throughout the year.

However, while remote work offers unparalleled flexibility, it’s essential not to overlook the importance of being in-office to foster culture and strengthen the idea sharing. Being at Innovare HQ, there are numerous opportunities for the team to engage where you see new opportunities for spontaneous interactions, as well as camaraderie, collaboration, and celebration.  The backbone of our team is formed by the VITALS in which they live by.  Similar to company values, the Innovare team operates on a core set of VITALS that become more evident with face-to-face interactions which facilitate solid relationships and cultivate a strong sense of belonging within our team.  In addition, Innovare schedules frequent team building events in the office as well as offsite to celebrate coming together as a team as well as their hard work and success.

As Innovare continues to grow, we will navigate the evolving landscape of work, embracing flexibility while nurturing in-office culture.  With the right balance in a hybrid model, we believe Innovare is able to maximize our team’s performance in what will continue to be an ever-changing, dynamic world.

About Innovare: Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase advertising program on hospital campuses.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to the valuable demographics of healthcare professionals, visitors and patients.  Learn more at www.innovaremedia.com.

About the author you can find Mike outside of work on a field or court coaching and playing with one of his three kids, hanging out with his wonderful wife, or teeing it up on the golf course.

ESSA Bank & Trust and Innovare Medical Media Partnership

ESSA Promotes its Products and Services to Healthcare Professionals, Visitors, and Patients

Also Featured Here on: Lehigh Valley Business

Branchburg, NJ (February 15, 2024) – Innovare Medical Media (Innovare) has partnered with close to 300 hospitals in over 30 states and provides hospitals with digital screens accompanied by cell phone charging stations. In 2019, Innovare was searching for a well-respected, resourceful, and customer service focused community bank to support its business operations and growth aspirations.

Peter Gray, ESSA Bank & Trust’s SEVP, Chief Operating Officer, assured Innovare that ESSA Bank & Trust would be able to deliver all these things and more. Over the years, ESSA has provided exceptional support and services to Innovare in several areas, including ongoing banking advice, cash management, lines of credit, and long/short-term loans. Additionally, during the COVID epidemic, a time of chaos and confusion, ESSA assisted Innovare in its application for the Paycheck Protection Program (PPP) and became a source of stability for its business. Innovare is thrilled with the banking relationship provided by some exceptional individuals, including Steve Bowers, Regional President – Lehigh Valley Region; Terese Haas, Senior Small Business Relationship Manager; and Cara Butz, Cash Management Officer.

Recently, Innovare was eager to learn that ESSA chose to partner on the Innovare Community Showcase Programs to market their banking services at five hospitals in the greater Lehigh Valley. Bowers spoke enthusiastically about the partnership: “ESSA is thrilled to expand our relationship with Innovare Medical Media.  The tens of thousands of healthcare professionals, visitors, and patients are an ideal audience for us to showcase our growing suite of products and services. We are excited to be associated with the marketing program at these leading Lehigh Valley institutions.”

About Innovare Medical Media:

Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase program.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  Local, regional, and national businesses participate to advertise their products and services to healthcare professionals, visitors and patients.  Learn more at www.innovaremedia.com.

About ESSA:

ESSA Bancorp, Inc. is the holding company for its wholly owned subsidiary, ESSA Bank & Trust, which was formed in 1916. Headquartered in Stroudsburg, Pennsylvania, the Company has total assets of $2.3 billion and has 21 community offices throughout the Greater Pocono, Lehigh Valley, Scranton/Wilkes-Barre, and suburban Philadelphia areas. ESSA Bank & Trust offers a full range of commercial and retail financial services, asset management and trust services, investment services through Ameriprise Financial Institutions Group and insurance benefit services through ESSA Advisory Services, LLC. ESSA Bancorp Inc. stock trades on the NASDAQ Global Market (SM) under the symbol “ESSA.”



University Hospitals in Ohio Expands Further with Innovare

The Innovare team took to the Ohio market yet again to spark and exciting sales launch for two more medical centers within the  University Hospitals system in Northeast Ohio.  UH TriPoint in Concord Township and UH Lake West in Willoughby will be live with new, digital charging solutions this spring expanding the advertising footprint in Northeast Ohio with even more valuable impressions.

Innovare Sales Manager, Liz Zuk commented, “The feedback from advertisers in this region has been fabulous.  It is incredible to see the various industries that have chosen to participate in the UH programs.  We are excited about the growth we are experiencing in this market and look forward to staying on this trajectory.”

Of the 28 healthcare venues that Innovare is partnered with in Ohio, University Hospitals represents 12 hospitals.

Learn more about Innovare Here!

Learn more about what Innovare’s hospitals are saying Here!

Company of the Day: Innovare Medical Media

Thank you to Billboard Insider for featuring Innovare as the Company of the day: 2/2/2024.  View Here





Company of the Day: Innovare Medical Media

Company:  Innovare Medical Media

Markets:  Nationwide

Address: 3496 US 22, Somerville, NJ. 08876

Email:  mricciardi@innovaremedia.com

Phone:  866-887-2207

Innovare operates digital and static screens on hospital campuses in 30 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas.   The majority of the digital displays feature custom designed charging solutions to support patient experience on campus and create greater content visibility due to their placement…

Read the rest of the article here: Company of the Day: Innovare Medical Media

Hospital Marketing Creative Updates

West Hills Hospital & Medical Center and Los Robles Regional Medical Center Update their Campaigns with Innovare Medical Media

As a longstanding partner and Innovare’s very first hospital partner in California, West Hills Hospital & Medical Center recently updated their creative assets to feature a new HCA Healthcare campaign. Innovare has a wonderful partnership with HCA Healthcare and is working with over 30 HCA hospitals nationwide.

The “it shows” campaign is now featured across the Innovare display network at the West Hills Hospital & Medical Center cafeteria and main walking hallways. In addition, Innovare has recently installed this campaign for HCA at Los Robles Regional Medical Center and is working to deploy some other corporate branding initiatives for HCA.

Learn More about what Hospitals think of the Innovare Medical Media Showcase Program


5 Tips for Marketing to Doctors & Healthcare Professionals

For any advertiser, marketing to doctors, healthcare professionals, and other high-net-worth individuals in the medical field is an endeavor that’s well worth pursuing. After all, doctors control large sums of money both in their personal and professional lives, making them a highly desirable target audience for everything from pharmaceutical and medical device companies to real estate brokers and financial investment advisors. 

But while promising, marketing to medical professionals doesn’t come without its share of challenges. For starters, doctors are notoriously busy, hard to reach, and even more difficult to persuade. And in cases where a doctor works in a hospital or other multilocation medical practice, it can be almost impossible to identify the person or persons who ultimately make the purchasing decisions. 

At Innovare Medical Media, our custom healthcare advertising solutions are specially designed to help you reach this enviable audience. From our on-site digital displays and Point of Care advertising tactics to out-of-home media and advanced programmatic advertising processes, we can help your brand get noticed by the high-net-worth individuals you’re aiming for.

Of course, while Innovare Medical Media can help you market to doctors, we can’t make them want to buy from you. That’s your job. We are just the delivery person. Ultimately, your success begins and ends with your ads and marketing message. 

Want to improve your odds of success? Here are five tips for marketing to doctors and other healthcare professionals.

#1: Know Your Unique Selling Proposition

Having a unique selling proposition (USP) is literally on Page 1 of any Marketing 101 book, but it is so surprising how few advertisers take the time to understand or properly present theirs. 

For instance, medical software and SaaS solutions are two of the most competitive products in the healthcare industry, with hundreds of companies fighting for their share in an overwhelmingly congested market. Yet, when their ads are compared, you will find each one is largely the same, with just subtle differences in imagery or copy. No one ad stands apart from the others, and that’s the kiss of death for anyone trying to attract the business of a high-net-worth individual.

Remember, doctors are very busy and highly skeptical. They have heard it all before. In most cases, you have mere seconds to catch their attention, and the best way to do that is with your unique selling proposition.  

#2: Define Your Audience

With more than one million physicians working in the United States, you will never reach the results you’re looking for if you try to market to them all using the same techniques and/or messaging. You need to define your target audience. This will allow you to market your products and services more effectively to them. 

You can start by narrowing your focus to certain criteria, including but not limited to:

  • Specialty
  • Title
  • Age and gender
  • Organization size
  • Geography
  • Payment model

#3: Create the Content Your Audience Wants

When you create content for marketing to high-net-worth individuals like doctors, pharmacists, surgeons, and others in the medical field, it’s important to understand your target audience inside and out. Don’t lose sight of the fact that doctors are people, just like you. They have emotions and feelings. And this simple understanding can make a huge difference in how you market to them.

Like every buyer, a doctor also goes through what we call the buyer’s journey. This journey often includes: 

  • An Awareness Phase: Where the doctor first becomes aware of your product or service
  • A Consideration Phase: Where the doctor considers whether or not your product or service can help them solve their problem
  • A Decision Phase: Where the doctor either chooses to purchase from you or look elsewhere

To keep your audience progressing through your sales funnel, you need to create individual content assets for each phase. This allows you to speak to them in the proper context no matter where they are in your funnel. 

#4: Create Multiple Touchpoints

The more often your brand is in front of your target’s eyes, the more it will be on their mind when they make purchasing decisions. So, it is important to create as many touchpoints as possible, especially when your target buyer is as busy and as hard-to-reach as those who work in healthcare.

Using a variety of methods, including paid traditional or digital advertising, social media, place-based media, and programmatic advertising can increase your lead generation results because your targets will become more familiar and trusting of your company.

#5: Learn From Your Analytics

Marketing to medical professionals and other high-net-worth individuals is an ongoing endeavor. You need to pay close attention to the data being generated by your marketing efforts, so you can stay current on your market performance. 

The key to marketing success is learning how to replicate what works and how to fix what doesn’t. The only way you can determine these two factors is by constantly analyzing your results and making adjustments.

Market to Doctors and Other High-Net-Worth Individuals With Innovare Medical Media

If your target audience is medical professionals, then reach them where they can see your ads. Partner with the leader in healthcare advertising – Innovare Medical Media. Our advanced solutions for advertisers can help your brand get noticed by your target audience where they spend most of their time, in hospitals, medical centers, doctor offices, and other healthcare facilities. 

To become an advertising partner or to learn more about the benefits of our digital media solutions, contact Innovare Medical Media today at 866-887-2207 or send us a message online and one of our representatives will quickly get back to you.

How to Improve Your Hospital Waiting Room Experience

A hospital’s waiting room is one place that nobody wants to be because if you’re there, then that means that you’re either the one in need of medical attention or you’re with a loved one who is. And to make matters worse is the fact that the average hospital wait time can range anywhere from 30 minutes to an hour, which coupled with the stress of the moment, can make one’s wait time feel like a lifetime.

For this reason, making your hospital waiting room as comfortable and accommodating for your patients and visitors is essential for reducing their perceived dwell time. Here are ten tips that will help you improve your hospital waiting room experience.\

#1: Use Check-In Kiosks

For most patients, a frustrating hospital visit starts the moment they’re forced to wait to check in. They already know that they’re going to be waiting to be seen, so when the waiting starts the moment they step into the hospital, it can have an immediate and negative affect on the patient’s experience.

Providing patients with check-in kiosks is an easy way to alleviate this frustration. Kiosks allow patients to check themselves in without having to wait in line to see a check-in nurse. They can also be used to collect copays, provide translations for forms, or make it easy for patients to sign consent forms. As a bonus, they can also greatly improve your hospital’s efficiency.

#2: Provide Free Wi-Fi

Most hospital visitors being some form of their own entertainment with them, such as their smartphone, tablet, laptop, e-reader, or some other electronic device. Since many of these devices rely on Wi-Fi to operate, providing free Wi-Fi to your waiting room guests will enable them to use their devices, and this will help the time pass much easier for them.

#3: Provide Free Mobile Device Charging Stations

As an accompaniment to tip number two, providing free mobile charging stations will help ensure that your visitors won’t have to worry about their electronic devices running out of juice while they’re waiting. These stations can take on even greater importance in ER waiting rooms where visitors often show up with phones that aren’t fully charged, but who also need to keep outside family members in the loop with what’s going on.

#4: Update Your Seating Design

Usually, the seating in most hospital waiting rooms is uncomfortable and poorly positioned to accompany family members. By updating your seating with higher quality, more comfortable chairs and positioning them in such a way that makes it easy for families to stay together, you can greatly improve the experience for your patients and visitors.

#5: Install Digital Displays to Keep Your Guests Entertained

Installing high-definition digital displays in your hospital waiting room gives your guests something to focus on while they wait. These displays can broadcast customized content that resonates with your patients and visitors while at the same time enhancing your brand identity and providing advertising opportunities for local businesses. Along with video content, these displays can share important medical reminders, weather alerts, and additional information that your guests will find helpful.

#6: Provide Entertainment Options

In post-Covid hospital environments, medical professionals and patients alike prefer touchless forms of entertainment. Gone are the old magazines and other sources of entertainment. Instead, you can use your digital displays to share trivia questions and other fun games that will help pass the time for those waiting to be treated.

#7: Provide Healthy Snack Options

Most hospital waiting rooms have coffee stations where visitors can grab a cup of coffee, but very few offer snack options other than the candy bars and chips found in the vending machine. Instead, provide your guests with a greater selection of healthy snack options that are better suited for a healthcare environment, like granola bars, green tea, or plant-based snacks.

#8: Incorporate a Separate Area for Children to Play

Spending time in a hospital waiting room is hard on everyone, but it is especially difficult for children. By providing your guests with a separate area where their children can spend the time playing, you can provide a calmer and quieter experience for the adults and an outlet for energetic children.

#9: Display Wait Times

One of the most frustrating things about being in a hospital waiting room is not knowing how long you’ll have to wait to be seen. This unknowing can make the time crawl even slower for most people. Simply providing your patients with an estimated wait time can have an immediate impact on their experience. Even if they are initially put off with a wait time of an hour, just having that information will give them an idea of when their time will come.

#10: Introduce the Care Team

For patients in a waiting room, a hospital can feel like more of a company than a group of medical professionals working under one roof. One way to bring a personal touch to your hospital is to introduce your care team by displaying their photos and information on your digital signage. This will allow your guests to put names to your doctors’ and nurses’ faces, and this will go a long way toward making your guests feel more comfortable about their visit.

Innovare Medical Media Has the Solutions You Need to Improve Your Hospital Waiting Room Experience

When it comes to improving your patient experience, you might have noticed that many of the solutions above can be provided simply by installing digital signage in your waiting rooms. So, if you’re committed to improving the quality of your hospital’s waiting room, then investing in digital signage is a great place to start.

Innovare Medical Media can provide your waiting room with custom-made digital displays that can help improve your patient experience. With our displays and broadcasting service, you can:

  • Keep your guests entertained
  • Share important health reminders and other information
  • Introduce your care team
  • Display warm and inviting signage
  • Strengthen your brand identity
  • Increase profit potential with advertisements
  • And so much more

If you want to learn more about the ways your hospital can benefit from Innovare Medical Media’s digital signage solutions, then give us a call today at 866-887-2207 or send us a message and one of our representatives will promptly respond.

Improving Patient Experience in Healthcare

The key to success for any hospital or medical office is not only to attract new patients, but also to retain them. In the past, simply providing quality medical care was enough to keep waiting rooms filled with patients, but today things are different. \

Today’s patients expect more from medical facilities. They want greater convenience, easier access, and more comfortable waiting rooms. They want a better overall patient experience. In this post, you’ll learn some creative ways to improve patient satisfaction by improving the patient experience.

What is Patient Experience?

The first thing you need to know is that patient satisfaction is different than patient experience, despite both terms often being used interchangeably. 

Patient satisfaction is determined about whether a patient’s expectations were met. Patient experience, on the other hand, is determined by whether something that should happen in a health care facility actually happened. An example of this would be whether the staff communicated clearly enough with the patient. 

For this reason, improving the patient experience is essential if you want to increase your patient satisfaction.

How to Improve Patient Experience In Healthcare

Luckily, it doesn’t take a lot of work to improve patient experience in healthcare. All it takes is some creativity and a commitment to providing the best experience possible. Here are eight ways to improve patient experience in hospitals and other medical facilities.

#1: Offer a Patient-Friendly Online Experience

More patients than ever use the web to schedule or change appointments, communicate with their treatment team, order refills, access test results, and more. So, building an online presence for your healthcare facility is a must if it doesn’t already have one. Make it easy for your patients to schedule appointments and have the required pre-appointment paperwork available online, so they can complete it before arriving for their appointment.

#2: Send Appointment Reminders and Confirmations

Your patients live busy lives, so it can be easy for an upcoming appointment to be forgotten. This is especially the case when the appointment was scheduled months in advance. By sending automatic appointment reminders to patient email addresses or via text, you can make sure they are reminded of their appointments. Providing them with convenient confirmation options also helps ensure your patients get the treatment they need, and your office doesn’t suffer financially from missed appointments.

#3: Ensure Your Staff is Friendly and Supportive to Every Patient

A good patient experience starts with how they are treated by your staff. As such, it is essential for every staff member to be friendly and supportive to every patient that walks through your doors. The incredible thing is that it doesn’t take a lot. A smile, a welcoming hello, and simply being friendly is all it takes to start a patient’s experience off on the right foot.

#4: Have an Excellent Bedside Manner

A healthcare professional’s most important asset, besides their education, is their bedside manner. This is what makes a patient feel comfortable and secure with their doctor. And it plays a major role in whether a patient returns to that doctor. Focus on not only providing your patients with thorough examinations, but also on displaying a warm, caring, and friendly presence. Make sure your patient never feels rushed and that they fully understand their treatment plan before walking out of the room.

#5: Keep the Waiting Room Clean and Comfortable

Any visit to a doctor’s office or hospital can be stressful. So, you want to give your patients an environment that soothes their anxieties. Instead of the usual hard furniture and harsh lighting that’s found in so many old-fashioned waiting rooms, update your waiting space with more comfortable furniture and warm lighting. And keep the space clean and tidy to help create a more relaxed and organized space.

#6: Be Courteous of Your Patients’ Time

Nothing reduces a patient’s satisfaction like the feeling that their time is being wasted. And long wait times do exactly that. Try to keep wait times as short as possible without sacrificing quality of care. It’s a tough balancing act to master, but once you do, you will greatly improve your patient’s experience and their satisfaction. And they will be more likely to return knowing that you and your staff value their time.

#7: Provide Complimentary Mobile Device Charging Stations

During a visit to the hospital, having the ability to charge your phone while you’re sitting in a waiting room is not only convenient, but it’s also essential for ensuring that you can stay in touch with loved ones outside the facility. Providing access to free mobile charging stations is something that every patient, visitor, and member of your staff will appreciate.

#8: Provide Resources to Reduce the Patient’s Perceived Dwell Time

Sometimes, long wait times can be unavoidable. But one thing that you can do to help take your patient’s mind off the time is to provide them with strategically placed LCD screens broadcasting a variety of entertaining and informative content. By placing digital screens in your waiting room, cafeteria, lobby, and other waiting spaces, you provide your patients with alternative options when they grow tired of looking at their phones or need a break from the book that they’re reading.

Innovare Medical Media specializes in creating custom LCD screens for hospitals and other medical offices and facilities. We can provide your facility with free branded displays, free LCD screens for broadcasting entertaining and informative content as well as strategic ads for revenue-generating opportunities, and free mobile device charging stations which will help your patients stay in touch with loved ones. To learn more about our custom LCD screens, call us today at 866-887-2207 or click here to send us a message online.

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