Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. –Andrew Carnegie
Nick works on strategic projects with the New Business, Sales, and Operations Teams as well as his daily finance responsibilities.
Nick began his career in New York City in Global Clearing Services and Commercial Securities. JP Morgan Investment Bank later hired Nick to price intricate securities with their fixed income commercial mortgage trading desk. He is a graduate of Lehigh University in Pennsylvania, with a double major in Accounting and Finance in addition to a minor in International Relations. Nick is a fourth generation entrepreneur & small business operator. After a thorough market analysis, his entrepreneurial spirit led him to create Innovare Medical Media in 2010, to develop a new revenue stream and marketing venue for healthcare organizations. Outside of the office, you may find Nick trying to keep up with his three boys. Skiing down double black diamonds in the winter and hacking away on the golf course in the summer are a few things that Nick enjoys.
Mike is responsible for New Business Strategy as it relates to our Hospital partners and also oversees our Sales Organization. He has come up with some of his most effective strategies while between holes on the golf course.
Mike joined Innovare after an eight year tenure at Pfizer Inc., the world’s largest research- based pharmaceutical company. At Pfizer, Mike assumed several roles in sales and training initiatives, which allowed him to work as a liaison between many of the markets within Pfizer. These included marketing and medical functions, in addition to the managed markets system that allowed Pfizer to develop stronger partnerships with their accounts. Mike also collaborated on the launch of the largest closed-loop, multi-channel marketing program at Pfizer. This program maximized the value of individual interactions with a specific focus on market segmentation. In addition, this provided a platform through which Pfizer could align more closely with the needs of Hospitals and better discern the impact of patient flow and healthcare utilization. Mike holds a MBA in Management from Hofstra University in New York, as well as a B.S. in Finance from St. John’s University in New York. His wife, Kathleen, a fellow St. John’s graduate, is a Senior Physician Assistant in the Department of Medicine at New York Presbyterian Hospital/Weill Cornell Medical Center. Outside of the office, you may find Mike trying to maintain his handicap on the golf course, or spending time playing with his family.
At Innovare, Mike is responsible for New Business Development and Strategy as it relates to our Hospital partners.
Mark brings a parallel business experience to Innovare as our Strategic Planning professional. He can also be seen hiking 14,000 foot mountain peaks “fourteeners” in Colorado.
Mark spent twenty-four years building Interspace Services Inc. into the world leader of small and mid-size airport advertising concessionaires with over 200 contracts worldwide. He helped create a +$20 million new annual revenue stream for these airports by attracting over 8,000 local display clients (obviously, not by himself!) in airports such as Westchester County (NY), Newburgh (NY), Albany (NY), Burlington (VT), Manchester (NH), Providence (RI), Allentown (PA), and Wilkes-Barre/Scranton (PA). The business was sold in 2006 to the world’s largest out of home advertising company, Clear Channel Outdoor, where Mark was Co-CEO of the combined $150 million airport group until 2009. Mark graduated from Lehigh University in Pennsylvania, with a B.S., B.A., and a MBA, and was a World Cup Gold Medalist and two-time NCAA wrestling champion.
At Innovare, Mark is responsible for Strategic Planning, Program Design, and Program Oversight.
Liz is responsible for driving sales revenue, managing sales activity, and motivating our team. Liz can be found making snow angels with her daughter.
Liz Zuk brings more than 10 years of experience in the advertising industry. She began her career in sales with Clear Channel Airports, formerly Interspace Advertising, where she produced over $4 million dollars in a 4-year period. After her sales success, Liz transitioned into a Sales Management role where she managed over 45 markets, generating nearly $8.5 million dollars in revenue. Her ability to be a key listener has allowed Liz to deliver some of the most successful advertising campaigns in the U.S. to her clients. Leveraging her skillset, Liz has received numerous commendations for her high level of customer service and leadership throughout the years. In the midst of her hard work & dedication, she enjoys many activities ranging from surfing to bungee jumping. When she is not on her extreme adventures, Liz is busy keeping up with her 14 year old daughter and is actively involved in volunteer work for a dog rescue.
At Innovare Medical Media, Liz is the Sales Manager, responsible for hospital programs and ongoing efforts in maximizing sales revenue for our Hospital programs. She is also responsible for training and developing our sales team to be the best in the industry.
Samantha is a Marketing Consultant at Innovare after developing her skills with an Entertainment Agency in NYC. She is always off on crazy adventures like camping on the beach or in the mountains of Vermont!
Samantha is a Marketing Consultant at Innovare after starting her career as a recent college graduate with an Agency in New York City. There, she specialized in Branded Entertainment and Strategic Partnerships. She enjoys the energy and excitement of city life but doesn’t miss a chance to escape to the beach on the weekends in the Summer!
With years of experience in the Hospitality industry, Samantha has developed her expertise in client relationships and thrives in any dynamic, fast paced environment. As a young athlete, Samantha has always focused on the importance of teamwork yet strives to hit one out of the park!
Samantha holds a B.S. in Sports, Entertainment and Event Management as well as an A.S. in Marketing Communications from Johnson & Wales University in Providence, R.I. Her previous business experience includes inside sales, account management, sponsorships, product placement and integration, strategic partnerships, and research and negotiations. She is markedly passionate about Sales and Marketing, in this ever-evolving environment and believes constant innovation is the key to success!
Lindsay is Innovare’s Senior Graphic Designer and Operations Specialist. She loves music, hockey, and football! She also won’t eat anything that is colored blue.
Lindsay works directly with our new business team, advertising clientele, hospital partners and vendors in design collaboration and coordination of installs at our hospitals. Lindsay oversees our digital system and works directly with project management. After developing a love for Graphic Design and Marketing while finishing her college studies in London, UK, Lindsay went on to work with National Agencies coordinating Client Campaigns at some of the largest Airports across the United States, Canada, and Caribbean. Lindsay is an avid Philadelphia sports fan, a self-described ‘foodie’ and wine lover, and most of all loves to spend time with her friends and family… including her Cavapoo, Karla Jo.
Jon is a Sales Manager at Innovare. He is a graduate of Sacred Heart University in Connecticut. When not at work he is typically hiking with his dog or watching football.
Erik has over 12 years of OOH Advertising experience. Out of the office, Erik is a Philadelphia sports fan and enjoys golf even though his swing is worse than Charles Barkley’s. He also enjoys vacationing with his wife Lori.
Erik began his professional career as a radio disc jockey at WLEV and Cat Country 96 in Allentown, PA. He transitioned to his media career with Clear Channel Airports, formerly Interspace Services Inc. where he made significant contributions to the organization for almost 10 years. Before coming to IMM, Erik was National Director of Business Development at McGavren Guild Malls where he worked with local, regional and national clients for advertising in malls across the country.
Marianne is Innovare’s Project Manager and is responsible for project development while working directly with our hospital partners, production vendors, installers, and local service teams. Marianne oversees all new project initiatives and ensures they are completed on time, she monitors and summarizes progress, and keeps stakeholders informed along the way. She thrives in a fast-paced environment!
Outside of work you’ll find Marianne at her home in Hunterdon County, New Jersey, with her husband, Jonathan, and two children; Roxanne and Jonny. Marianne loves the outdoors and camping with her family, she has a true passion for cooking, and is an avid Diners, Drive-Ins and Dives fan!
Tom Joins Innovare with 15 years of financial service and healthcare sales experience from Prudential. He also brings 20 Years of Human Resources and Operation Budgeting Management experience with Risdon Corporation, Burroughs Corporation and Supreme Heating & Air Conditioning. Customer Service and doing what’s important now for both our customers and business is priority one.
Tom Attended Both Somerset County College Liberal Arts program and The American University. Tom also served on NJ Department of Health and Labor sub committee boards over the last seven years.
Outside of work Tom enjoys family time and experiencing life with his wife, Nancy, three children; Courtney Caitlyn, and Joe, along with his two grandchildren Aria and Sawyer.
Nancy comes to Innovare as an Accounts Receivable/ Bill Analyst. Her duties include cash application, accounts payable and collections. She has many year’s experience in A/R, A/P and office administration.
Nancy has a grown son and daughter, three granddaughters and two grandsons. She enjoys time with all her grandchildren and shopping with her teenage granddaughter.
Nancy grew up in Bridgewater, NJ and in her downtime, she enjoys the Jersey Shore.
Matt is a Hospital Placed Media Consultant here at Innovare Medical Media. He graduated from Rutgers University with a degree in Communication and Marketing and uses the knowledge he gained to properly assess his client’s marketing needs to help them find the best placement within our Hospital Placed Showcase Program.
Outside of work, Matt spends much of his time hanging out with his friends and family down at the Jersey Shore, attending Devils games, going to concerts, and preforming in them as well! He plays the drums in two different bands and preforms all over the northeast. He strives to embody the mantra “work hard, play hard.”
Amanda is a Hospital Placed Media Specialist, working with leading businesses to help them meet their goals and objectives through strategic Hospital Placed Media. With a Bachelor’s Degree in Psychiatric Rehabilitation, she has an extensive background in working with individuals to find what is best suited for them to meet their goals and succeed. While working with prospective clients, she takes the time to listen to their aspirations and work in collaboration with them to get those met!
When not in the office you can find Amanda spending time outside with her dog Cooper, going on long walks, and playing his favorite game, frisbee!
“Happiness lies in the joy of achievement and the thrill of creative effort.” – Franklin D. Roosevelt
With 30 years sales experience, Dominick is a dynamic individual with a diverse background. Blending his expertise in sales, being a soccer coach for children, his proud Italian American heritage, a genuine passion for helping others and his influential advocacy for special education. Dom has a strong belief in “Old school customer service” where a handshake is still relevant in the business world. He has a great love for travel, especially to small towns across the nation where he strives to make a positive impact in the lives of small business owners through digital advertising who need assistance to stay in the public eye and contribute to the betterment of local communities.
“IMM has made a difference in so many lives including my own.”
Rich is a seasoned media sales professional with over 30 years of experience. He began his career on the ad agency side in media research before moving to media planning to work on blue chip clients DuPont and IBM. Rich’s sales tenure started in print media at Fairchild Publications and VNU before moving to Digital Out of Home media sales and management at National CineMedia (NCM) and more recently, PatientPoint.
Rich earned his Batchelor’s degree at the University of Hartford. Rich and his wife Missy live at the Jersey Shore and are frequently visited by their grown children Alexandra and Samantha.
Steven is a Hospital Placed Media Specialist at Innovare Medical Media. He has a background in the creative industry working under his own business to develop branding, web design, and various creative projects for both local businesses and clients nationwide. Using his previous experience of assisting clients in achieving their objectives through design, Steven transitioned into his current role, where he helps businesses expand their reach within their local communities through hospital placed media.
Outside of work, Steven spends most of his time training, spending time with family and pets, and always learning something new.
Rose is Innovare’s Client Coordinator and is responsible for installing graphics while working with our clients, hospital partners, and service teams.
Rose oversees all graphic specifications and ensures they are submitted on time and installed at the appropriate locations. She monitors and summarizes progress, and keeps clients informed along the way.
When Rose is not in the office, you’ll find her out working her K9s Rebel, River and Reign. Rose is passionate about dog training and has participated in various sports such as narcotics detection, agility and schutzhund.
Luetta is an Accounts Receivable Analyst at Innovare, responsible for accounts receivable, bank reconciliation, deposits, and credit card, ACH, and EFT payments. She graduated from Pace University in New York with a Bachelor of Business Administration (BBA) degree in Administration and Management.
Luetta brings her skillset of more than 26 years of experience in banking as a loan administrator at US Trust in NYC and as a credit officer and AVP in short-term investment services and other industries.
Luetta is a native New Yorker and has lived in New Jersey for over 25 years. She loves bike riding, water rafting, racewalking, reading, and traveling. While working hard and learning new things, she loves interacting with people. Luetta is a retired rollerblader and took part in a bike and running biathlon in Central Park, NY. Outside of work, Luetta also enjoys spending time with her daughter, grandson, and family.
Cathy is a seasoned veteran in the media world, having started her career in Media Planning in New York city working on many national accounts including Kodak, Unilever, Lipton, Citicorp, Procter & Gamble, and more. After seven years, she transitioned into print media sales working for titles like Better Homes & Gardens, Sports Illustrated Women, and Country Living. Cathy also worked for CBS SportsLine and after she moved to Connecticut worked for some special interest magazines and even most recently launched her own local publication. She has local and medical experience having sold cinema advertising for National CineMedia and doctor’s office advertising at Health Media Network. Cathy enjoys working with clients of all sizes, matching their needs and goals with the appropriate media buy.
Cathy received her bachelor’s in communications from the University of New Hampshire, where her daughter, Haley is currently a Freshman. Cathy also enjoys CrossFit and hikes in the woods with dog, Callie. Her cat, Jackie can also be seen occasionally on Teams meetings as well.
Meet Daniel Berry: A dedicated Sales Representative at Innovare Media who brings a unique blend of professional expertise and personal passion to the team. With a background as an Emergency Medical Technician (EMT), Dan has honed invaluable skills in communication, problem-solving, and teamwork—traits that seamlessly translate into the world of media sales.
Beyond the office, Dan is a devoted parent to a vibrant two-year-old daughter, whose boundless energy and curiosity inspire Dan daily. Parenthood has instilled in Dan a profound sense of responsibility, patience, and resilience—qualities that enrich every aspect of both personal and professional life.
An ardent animal lover, Dan dedicates time to hiking with his dogs when ever he has the chance. Whether it’s watching his daughter grow fast than he can handle, or simply spending time with furry companions, Dan’s love for animals drives a commitment to making a positive impact in their lives.
With a genuine enthusiasm for building meaningful relationships with clients and a dedication to excellence, (and the best Biceps in the office, sorry John) Dan is excited to contribute to Innovare Media’s continued success. Eager to collaborate with the talented team at Innovare Media, Dan brings a wealth of experience, a passion for service, and a commitment to making a difference in the dynamic world of media sales.
There are many ways in which one could choose to describe John J McLaughlin IV; Patriot, Scholar, Philanthropist, World Traveler, Friend To All Animals, A Connoisseur of the Finer Things in Life. A True “Jack of All Trades” John has embodied an eclectic array of professions over the last 14 years since graduating proudly with a triple major from West Virginia University in Business, English, and Communications.
This multifaceted and devastatingly handsome young man has a myriad of talents and passions including Athletics, Coaching youth sports, Performing Standup Comedy, Carpentry, Selflessly aiding to sick and disabled family members. John has not only tackled and overcome every obstacle life has thrown at him, but he’s also done it with poise and unwavering optimism.
One of John’s proudest moments in his life is when he traveled to the city of Pamplona Spain on a cultural and spiritual odyssey to join the natives in the tradition of The Running with the Bulls at the annual San Fermin Festival, conquering the death defying run a total of 3 times on his journey. John feels that this best encapsulates and highlights the many unique traits that encompass his larger-than-life personality. John would like to digress his epigraph with his favorite quote, “We are not enemies, but friends. We must not be enemies. Though passions may have strained, it must not break our bonds of affection. The mystic chords of memory will swell when again touched, as surely they will be, by the better angels of our nature.” ~Abraham Lincoln