Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishments toward organizational objectives. It is the fuel that allows common people to attain uncommon results. –Andrew Carnegie
Nick Lieberman

Nick works on strategic projects with the New Business, Sales, and Operations Teams as well as his daily finance responsibilities.
Nick began his career in New York City in Global Clearing Services and Commercial Securities. JP Morgan Investment Bank later hired Nick to price intricate securities with their fixed income commercial mortgage trading desk. He is a graduate of Lehigh University in Pennsylvania, with a double major in Accounting and Finance in addition to a minor in International Relations. Nick is a fourth generation entrepreneur & small business operator. After a thorough market analysis, his entrepreneurial spirit led him to create Innovare Medical Media in 2010, to develop a new revenue stream and marketing venue for healthcare organizations. Outside of the office, you may find Nick trying to keep up with his three boys. Skiing down double black diamonds in the winter and hacking away on the golf course in the summer are a few things that Nick enjoys.
Michael Ricciardi

Mike is responsible for New Business Strategy as it relates to our Hospital partners and also oversees our Sales Organization. He has come up with some of his most effective strategies while between holes on the golf course.
Mike joined Innovare after an eight year tenure at Pfizer Inc., the world’s largest research- based pharmaceutical company. At Pfizer, Mike assumed several roles in sales and training initiatives, which allowed him to work as a liaison between many of the markets within Pfizer. These included marketing and medical functions, in addition to the managed markets system that allowed Pfizer to develop stronger partnerships with their accounts. Mike also collaborated on the launch of the largest closed-loop, multi-channel marketing program at Pfizer. This program maximized the value of individual interactions with a specific focus on market segmentation. In addition, this provided a platform through which Pfizer could align more closely with the needs of Hospitals and better discern the impact of patient flow and healthcare utilization. Mike holds a MBA in Management from Hofstra University in New York, as well as a B.S. in Finance from St. John’s University in New York. His wife, Kathleen, a fellow St. John’s graduate, is a Senior Physician Assistant in the Department of Medicine at New York Presbyterian Hospital/Weill Cornell Medical Center. Outside of the office, you may find Mike trying to maintain his handicap on the golf course, or spending time playing with his family.
At Innovare, Mike is responsible for New Business Development and Strategy as it relates to our Hospital partners.
Julie Serratelli

Julie is responsible for Graphics Coordinating and New Business Design. She takes pride in her jersey accent and truly believes Disney World is the Happiest Place on Earth.
After graduating from William Paterson University in 2008, Julie began her career at CLI Interactive focusing on graphic design and project management. She has over 13 years of professional experience working on complicated and sophisticated print and web-development projects. Outside of the office you may find Julie losing track of time while riding horses or exploring the wilderness with her dog Lacey and family.
At Innovare, Julie manages the graphics coordinating for our hospital markets and is an intricate part of the new business design team preparing proposals and special graphic related projects
Mark Lieberman

Mark brings a parallel business experience to Innovare as our Strategic Planning professional. He can also be seen hiking 14,000 foot mountain peaks “fourteeners” in Colorado.
Mark spent twenty-four years building Interspace Services Inc. into the world leader of small and mid-size airport advertising concessionaires with over 200 contracts worldwide. He helped create a +$20 million new annual revenue stream for these airports by attracting over 8,000 local display clients (obviously, not by himself!) in airports such as Westchester County (NY), Newburgh (NY), Albany (NY), Burlington (VT), Manchester (NH), Providence (RI), Allentown (PA), and Wilkes-Barre/Scranton (PA). The business was sold in 2006 to the world’s largest out of home advertising company, Clear Channel Outdoor, where Mark was Co-CEO of the combined $150 million airport group until 2009. Mark graduated from Lehigh University in Pennsylvania, with a B.S., B.A., and a MBA, and was a World Cup Gold Medalist and two-time NCAA wrestling champion.
At Innovare, Mark is responsible for Strategic Planning, Program Design, and Program Oversight.
Liz Zuk

Liz is responsible for driving sales revenue, managing sales activity, and motivating our team. Liz can be found making snow angels with her daughter.
Liz Zuk brings more than 10 years of experience in the advertising industry. She began her career in sales with Clear Channel Airports, formerly Interspace Advertising, where she produced over $4 million dollars in a 4-year period. After her sales success, Liz transitioned into a Sales Management role where she managed over 45 markets, generating nearly $8.5 million dollars in revenue. Her ability to be a key listener has allowed Liz to deliver some of the most successful advertising campaigns in the U.S. to her clients. Leveraging her skillset, Liz has received numerous commendations for her high level of customer service and leadership throughout the years. In the midst of her hard work & dedication, she enjoys many activities ranging from surfing to bungee jumping. When she is not on her extreme adventures, Liz is busy keeping up with her 14 year old daughter and is actively involved in volunteer work for a dog rescue.
At Innovare Medical Media, Liz is the Sales Manager, responsible for hospital programs and ongoing efforts in maximizing sales revenue for our Hospital programs. She is also responsible for training and developing our sales team to be the best in the industry.
Samantha Sampey

Samantha is a Marketing Consultant at Innovare after developing her skills with an Entertainment Agency in NYC. She is always off on crazy adventures like camping on the beach or in the mountains of Vermont!
Samantha is a Marketing Consultant at Innovare after starting her career as a recent college graduate with an Agency in New York City. There, she specialized in Branded Entertainment and Strategic Partnerships. She enjoys the energy and excitement of city life but doesn’t miss a chance to escape to the beach on the weekends in the Summer!
With years of experience in the Hospitality industry, Samantha has developed her expertise in client relationships and thrives in any dynamic, fast paced environment. As a young athlete, Samantha has always focused on the importance of teamwork yet strives to hit one out of the park!
Samantha holds a B.S. in Sports, Entertainment and Event Management as well as an A.S. in Marketing Communications from Johnson & Wales University in Providence, R.I. Her previous business experience includes inside sales, account management, sponsorships, product placement and integration, strategic partnerships, and research and negotiations. She is markedly passionate about Sales and Marketing, in this ever-evolving environment and believes constant innovation is the key to success!
Lindsay Speranza-Leaman

Lindsay is Innovare’s Senior Graphic Designer and Operations Specialist. She loves music, hockey, and football! She also won’t eat anything that is colored blue.
Lindsay works directly with our new business team, advertising clientele, hospital partners and vendors in design collaboration and coordination of installs at our hospitals. Lindsay oversees our digital system and works directly with project management. After developing a love for Graphic Design and Marketing while finishing her college studies in London, UK, Lindsay went on to work with National Agencies coordinating Client Campaigns at some of the largest Airports across the United States, Canada, and Caribbean. Lindsay is an avid Philadelphia sports fan, a self-described ‘foodie’ and wine lover, and most of all loves to spend time with her friends and family… including her Cavapoo, Karla Jo.
Jonathan O'Dowd

Jon is a Sales Manager at Innovare. He is a graduate of Sacred Heart University in Connecticut. When not at work he is typically hiking with his dog or watching football.
Erik Hartranft

Erik has over 12 years of OOH Advertising experience. Out of the office, Erik is a Philadelphia sports fan and enjoys golf even though his swing is worse than Charles Barkley’s. He also enjoys vacationing with his wife Lori.
Erik began his professional career as a radio disc jockey at WLEV and Cat Country 96 in Allentown, PA. He transitioned to his media career with Clear Channel Airports, formerly Interspace Services Inc. where he made significant contributions to the organization for almost 10 years. Before coming to IMM, Erik was National Director of Business Development at McGavren Guild Malls where he worked with local, regional and national clients for advertising in malls across the country.
Kelly Gaunt

Kelly is a Sales Manager at Innovare who is responsible for the onboarding, training, and success of new sales reps to our organization. She has a son who she absolutely adores, she is a fitness fanatic and loves anything related to working out and nutrition, music is her therapy, and being anywhere outdoors is where she loves to be!
Kelly is a graduate of Centenary University with a Bachelor’s degree in Communication. At work you can find her bouncing around helping her colleagues, connecting with prospects and clients, laughing at herself for making (innocent) mistakes, and overall being a support system to anyone that needs it . Outside of work, though, she is much more. She is the mother of an extremely loving, wild, and energetic toddler that keeps her on her toes, she is an aspiring personal trainer and nutrition coach, she loves to bake and cook (homemade pizza is her specialty), she loves DIY projects, sports (go Eagles!) and most of all she loves her life and makes the most of it each and every day. Her motto is: “Every day may not be good but there is something good in every day.”
Marianne Pish

Marianne is Innovare’s Project Manager and is responsible for project development while working directly with our hospital partners, production vendors, installers, and local service teams. Marianne oversees all new project initiatives and ensures they are completed on time, she monitors and summarizes progress, and keeps stakeholders informed along the way. She thrives in a fast-paced environment!
Outside of work you’ll find Marianne at her home in Hunterdon County, New Jersey, with her husband, Jonathan, and two children; Roxanne and Jonny. Marianne loves the outdoors and camping with her family, she has a true passion for cooking, and is an avid Diners, Drive-Ins and Dives fan!
Thomas Campbell

Tom Joins Innovare with 15 years of financial service and healthcare sales experience from Prudential. He also brings 20 Years of Human Resources and Operation Budgeting Management experience with Risdon Corporation, Burroughs Corporation and Supreme Heating & Air Conditioning. Customer Service and doing what’s important now for both our customers and business is priority one.
Tom Attended Both Somerset County College Liberal Arts program and The American University. Tom also served on NJ Department of Health and Labor sub committee boards over the last seven years.
Outside of work Tom enjoys family time and experiencing life with his wife, Nancy, three children; Courtney Caitlyn, and Joe, along with his two grandchildren Aria and Sawyer.
Nancy Colacci

Nancy comes to Innovare as an Accounts Receivable/ Bill Analyst. Her duties include cash application, accounts payable and collections. She has many year’s experience in A/R, A/P and office administration.
Nancy has a grown son and daughter, three granddaughters and two grandsons. She enjoys time with all her grandchildren and shopping with her teenage granddaughter.
Nancy grew up in Bridgewater, NJ and in her downtime, she enjoys the Jersey Shore.
Matthew Ciliberto

Matt is a Hospital Placed Media Consultant here at Innovare Medical Media. He graduated from Rutgers University with a degree in Communication and Marketing and uses the knowledge he gained to properly assess his client’s marketing needs to help them find the best placement within our Hospital Placed Showcase Program.
Outside of work, Matt spends much of his time hanging out with his friends and family down at the Jersey Shore, attending Devils games, going to concerts, and preforming in them as well! He plays the drums in two different bands and preforms all over the northeast. He strives to embody the mantra “work hard, play hard.”
Amanda Mack

Amanda is a Hospital Placed Media Specialist, working with leading businesses to help them meet their goals and objectives through strategic Hospital Placed Media. With a Bachelor’s Degree in Psychiatric Rehabilitation, she has an extensive background in working with individuals to find what is best suited for them to meet their goals and succeed. While working with prospective clients, she takes the time to listen to their aspirations and work in collaboration with them to get those met!
When not in the office you can find Amanda spending time outside with her dog Cooper, going on long walks, and playing his favorite game, frisbee!
“Happiness lies in the joy of achievement and the thrill of creative effort.” – Franklin D. Roosevelt
Dominick Cirianni
