Hospital Placed Media Continues to Grow

Out of Home (OOH) advertising spending took a tremendous hit in 2020 and is showing signs of recovery in 2021.  Climbing back but off to a slow start, OOH spending was down 30% in the first quarter compared to the previous year.

With a valuable target niche audience, Hospital Placed Media (HPM) is an OOH segment that weathered 2020, and is continuing to rapidly grow through the first six months of 2021.  Leading clients throughout Innovare’s HPM network have increased their spending and doubled down on the length of their campaigns.  Samantha Sampey, Media Sales Consultant at Innovare commented, “Right now, the top categories investing in HPM are colleges/universities, auto dealerships, banks/credit unions, real estate, insurance, and healthcare-related.  With the positioning of high-impact digital display technology, outfitted with cellphone charging capabilities, clients find the visibility to be ideal for reaching valuable demographics.”

Hospital Placed Media continues to be the fastest growing media platform in OOH, where leading local, regional, and national organizations wisely chose to invest their marketing resources to capture the most desired target audiences at the hospital.

Celebrating 150 Hospital Partners

Thanks to Northwell Health and their continued partnership as Innovare is excited to announce the launch of two more Northwell Health hospitals in NY including Queens and Long Island communities – Long Island Jewish Forest Hills Hospital & Long Island Jewish Valley Stream Medical Center.  This brings Innovare’s total hospital partners to 151 Nationwide, including 27 hospitals in the state of New York.  Innovare, a family start up small-business, has seen dramatic growth from when they signed their first hospital in 2011!

Mike Ricciardi, Partner at Innovare, adds “Expanding this partnership with Northwell Health is a true honor and we look forward to bringing their local healthcare heroes, community members and leading businesses together!”



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Company of the Day: Innovare Media

Company:  Innovare Medical Media

Markets:  Nationwide

Address: 3496 US 22, Somerville, NJ. 08876


Phone:  866-887-2207

Michael Ricciardi, Co-Founder and Managing Partner, Innovare Medical Media

Innovare operates digital and static screens on 130 hospital campuses in 25 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas on hospital campuses.   The majority of the digital displays feature custom designed charging solutions to support patient experience on campus and create greater content visibility due to their placement.  Insider talked with Michael Ricciardi, Co-Founder and Managing Partner.

Tell us about what you do with hospitals?

Innovare creates a concession partnership with hospitals/health systems where our team is responsible for all the heavy lifting.  Innovare provides the display equipment, maintains all the technology, and shares a percentage of the revenue with the hospital.  Innovare has already contributed approximately $3.5M to our hospitals.  Also, at no cost, the hospital runs various marketing and communications content on the displays which accounts for approximately 20% of media loop.

Who advertises?

We have seen increased buys from colleges and universities who have been happy with increased enrollment in the programs promoted and greater website traffic to their sites.  This year, with many schools trying to increase awareness on distance learning and online availability, Innovare turned out to be a good niche to promote RN to BSN programs, as well as MSN and physician MBA programs.

We have clients from the automotive industry who offer discounts to healthcare professionals.  Innovare also works with banks, credit unions, financial advisors/wealth managers, insurance and real estate since there is success in the local/regional reach as the audience at a hospital is local (30 mi radius) with little waste.

How has covid impacted your company?

After a challenging 2020, our team is grateful to have managed through the year well and is looking forward to a new year of new opportunities.  It will be important to continue having fun as a team in 2021 as this past year made it difficult to be together and although we did our best, virtual culture is just is not the same.  In 2019, Innovare added 35 new hospitals, but last year, Innovare only launched 7.  Our goal is to launch 20 new hospitals in 2021.  Innovare is optimistic that our contributions to our hospitals will exceed $4M very soon.   In addition, we are excited to grow our sales team to support new opportunities and continue growing the the platform across the country.  The niche target demographics and affordable CPM have made our platform a good buy.

S&P NW Homes, a Best Choice Realty Company Showcases with Innovare

S&P NW Homes, a Best Choice Realty Company is the newest member to the Innovare Family in Washington

Located in Seattle, WA, S&P NW Homes has agents experienced in the Puget Sound area currently using the newest technology to help find your ideal home.  In October, they noticed the digital signage platform in the local area hospitals and reached out to Innovare about participating in the program.  This seemed like a natural fit and they teamed up with Innovare to communicate a preferred program of discounted closing costs for America’s Heroes and ensure the Healthcare Workers at MultiCare Health System were aware of the opportunity.

Community Business Partnership

Harrison Urby recently partnered into Innovare Medical Media‘s showcase within University Hospital located in Newark, New Jersey.

Harrison Urby is just minutes away from the hospital and offers luxury living in a spacious and cozy environment. As mentioned on their website, “Harrison Urby is your ideal New Jersey home, located in the heart of a vibrant, up-and-coming community. With top-notch amenities, gorgeous apartments, and an unbeatable location close to the PATH train into New York City or Newark. This Urby is proof that you really can have it all.”

Is your business looking to be featured in front of such a valuable audience? Lets chat!

#marketing #digitalmarketing #healthcare #media #advertising #HPM #hospitalmarketing #InnovareMedicalMedia #Urby #harrsionurby #apartments #oohadvertising #luxuryapartments #branding #hospital #newjersey

Ballad Health Recommends Innovare

Innovare Charging Solutions are a Hit with Patient Experience

“Patients and their family members have at least one thing in common – they want to know you CARE. In my role I typically hear from patients or their loved ones when there is a concern. However, with the pandemic, I have also been afforded the opportunity to welcome family

members as they come to visit and wish patients well as they exit after discharge. Being able to meet people in these capacities has helped me realize how much we take CONNECTIONS for granted.”

“A common request from patients and visitors is to have access to a charger that fits their specific device. Until recently, our facility did not have this resource. One of the most sad scenes, to me, is when a patient is discharged with nothing more than their patient belonging bag and a cell phone that contains all of their contacts’ numbers, yet they cannot access them because the battery needs charging. Now, when someone asks for a phone charger, I can proudly say “YES, we would be happy for you to use our Innovare charging station located in the cafeteria!” Offering a food voucher is an added bonus so they can have a snack or drink while they wait. With this resource, we are able to show we understand how important CONNECTIONS are and we CARE about you.”


Sheri Phillips

Market Director, Patient Experience

Southwest Market | Ballad Health

Northwell Health continues to expand with Innovare

With patient experience and communication top of mind, Northwell Health expanded its partnership with Innovare in Staten Island.  Innovare added to its long standing partnership with Northwell Health by installing proprietary, custom designed digital charging solutions at the Staten Island University Hospital campuses.  These technologically advanced charging stations include an LCD which features both hospital marketing and sponsorship content.



The Northwell Health/Innovare relationship that began back in 2012 and has grown to include 15 of the system’s hospitals!  Late November 2020, Innovare is scheduled to install more high-tech digital charging solutions within Northern Westchester Hospital and Phelps Hospital.

Innovare – Company of the Year

Charging Stations-Marketing-Revenue

Over 125 Hospitals have found their entrepreneurial spirit WIN-WIN-WIN

Since the beginning of the pandemic, healthcare professionals have been on a battle footing worldwide. They are working long hours with limited resources to fight the current global threat called COVID-19. In order to recognize their efforts, many communities are now putting their time and creativity into public expressions of gratitude, from making streetside graffiti to posting billboard banners.

Hospitals and community businesses have also sought to promote their message of thanks to healthcare professionals. Recently, Northwell Health leveraged their digital signage platform partners to feature messages of gratitude to all the healthcare workers, first responders, and essential employees, followed by a montage of these heroes in action.  Tactically placed across Northwell’s facilities,  this digital signage quickly grabbed public attention and boosted the morale of the healthcare professionals.

One of the architects of such strategically-placed media at Northwell Health is Innovare Medical Media (Innovare)—a pioneer in the digital signage and charging solution space.  Innovare brings an entrepreneurial model to the healthcare space, providing hospitals with free digital charging solutions and contributing revenue from the project back to the hospital. “This pandemic has put additional pressure on all of us and as hospitals continue to face increasing healthcare expenses, decreasing reimbursements, and shrinking marketing budgets, this project is a win-win-win for Hospitals,”  enthuses the co-founder of Innovare, Michael Ricciardi, as a proud partner of such an initiative.

Notably, this partnership between Northwell Health and Innovare was not something new. Innovare has been associated with Northwell since 2012, and, over the years, has installed 11 community showcase display programs across multiple Northwell healthcare facilities, with 2 more hospitals scheduled to be installed this year.  “I first came across Innovare late in 2016 as they were developing a program at one of our sites, Huntington Hospital, and it all seemed too good to be true,” said Kim Schwalb of Northwell Health.  As a Senior Manager of Business Operations, Kim oversees the Innovare project and manages the recurring revenue contributions as well as the approval of all content.  The digital signage component of this project is a great way to reinforce hospital branding initiatives and the charging stations are a hit with patients, visitors and staff.  In addition, Schwalb remarked, “the funds from the revenue share have been critical to helping support employee engagement and local level community sponsorship events.  With the addition of more Northwell Health hospitals, and new display technology, I have seen the revenue increase year over year.”

Optimizing the Marketing Content for Healthcare Space

NYU Winthrop Hospital was the first to launch Innovare on its entrepreneurial journey in 2011.  Now, 128 hospitals have chosen to launch this new technology with over 30 hospitals joining in 2019 alone.  Innovare’s mission is to create highly effective ongoing hospital branding and marketing platforms, enhance the appearance of sterile public areas in hospitals and even support the patient experience at zero cost to the hospital.  All this is accomplished with financial support from hospital-approved regional businesses. Innovare has already contributed over $3 million back to hospitals during the past five years.

Not surprising, Innovare has a healthy list of health system partners in both the not-for-profit and for-profit space leveraging this entrepreneurial model.  For example, Lynn Robbins, Director of Marketing and PR at Portsmouth Regional Hospital commented, “Portsmouth Regional Hospital was looking for cost-effective solution to effectively market/brand the hospital as well as support patient experience by providing charging solutions. Once introduced to Innovare, we quickly saw the business model as a no-brainer. Innovare not only provides hospitals with free marketing displays and free Charging Stations, but they service and maintain the entire program and even contribute revenue back to the hospital.”

The seamless and turnkey digital signage platform provided by Innovare helps healthcare facilities dump the antiquated poster boards, easels, and vinyl banners from their buildings, and enhance the appearance of their sterile public areas. These digital charging solutions with large-format hospital graphics can be placed throughout the hospital facilities to feature impactful hospital marketing content as well as pre-approved, leading local and regional businesses’ content, community messages and CDC guidelines.  “Considering the impact of this crisis, many of our hospitals, have chosen to run messages of thanks and gratitude, along with motivational content geared toward the healthcare professionals across the Innovare platform.  The outpouring of support has been wonderful to see as all the frontline workers are the great heroes in this crisis,” Ricciardi explained.

A Community-Sponsored Solution for Hospitals

What makes Innovare a remarkable choice for health facilities is its proprietary concession model through which they do all the heavy lifting – and its complete solution is offered to hospitals free of cost. Innovare leverages messaging by hospital-approved sponsors (colleges, credit unions, banks, other leading employers), to support the entire project and creates a revenue share which allows them to contribute revenue back to the hospital mission priorities…several million dollars to date and growing!  For example, some hospitals have the funds directed toward their foundation, others towards employee engagement, and some readily put the revenue back into marketing budgets.

Traditionally, the waiting lounge or cafeterias of the hospitals have broadcast television news and ad content, which may not be particularly well-suited for the hospital settings, and hospital management has no control on what content goes on-air. With Innovare’s digital signage solutions, those challenges are resolved as hospitals can now control all the messaging that is displayed, thereby facilitating a more appropriate, targeted and niche content.

A Gift that Never Stops Giving

The benefits of Innovare’s community display solution extend even further. These solutions are truly first-of-its-kind, considering they also combine mobile charging stations with the signage to enhance the patient and visitor experience even more.  As Ricciardi highlights, “Hospitals are now looking to add charging stations in their waiting areas. In many cases, hospitals purchase these charging solutions themselves and get entangled in an ever-increasing maintenance cost”. On the other hand, with an added benefit of integrated mobile charging stations, Innovare’s digital display solutions are becoming more valuable for key waiting areas, lobbies, and cafeterias.  Innovare partner, Ballad Health has benefitted from the easy implementation of the charging station project. As Jennifer McCroskey, Patient Experience Specialist, describes, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this.  The Innovare project just made sense.  These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us which is remarkable.  I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check, and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”

Going the extra mile, Innovare is also responsible for the service and maintenance for all the display solutions and ensures that these solutions are updated with the latest technology through its local area service representatives. “We are responsible for installing signage solutions to all the way through servicing and maintenance of the equipment,” added Marianne Pish, from the Innovare Team.

Moving ahead, Innovare is now poised to reach out to more healthcare providers with its integrated offering. Especially, as digital signage and charging stations are fast becoming an industry-wide trend, it is a favorable time for Innovare to grow above and beyond. The company is also improving its charging stations by including the provisions of wireless charging. “With the ongoing enhancements of our integrated offering, many folks at the hospitals will find them to be a wonderful value-add for patients, visitors, and staff.  We are thrilled so many leading hospitals have chosen Innovare and it has been incredible to see our network grow coast-to-coast so quickly.  We look forward to continuing to support our hospital partners and uncovering new partners to support for years to come.,” concludes Ricciardi.

Do We Have Your Attention?  Find Out More About Working with Innovare