Fidelity Knows the Value of Hospital Placed Media

Innovare provides space for Fidelity to advertise its HSA Investment Product

Innovare is excited to announce that Fidelity Investments is a believer in the niche Hospital Placed Media (HPM) audience: healthcare professionals, visitors, and patients. Specifically, the Fidelity campaign showcases the Fidelity Healthcare Savings (HSA) product to reach this audience in parts of Florida, Washington, and Tennessee. 

Learn more about Innovare Medical Media’s Footprint!

Hofstra Pride & Innovare Medical Media

Innovare would like to announce its newly extended partnership with Hofstra University through 2029!

Hofstra University enhanced their existing advertising campaign to strategically promote many of their leading academic programs and degrees across Innovare’s Hospital Placed Media Network in NY.  Hofstra has sought out tactical media platforms and continues to see the value in reaching an ideal target audience of healthcare professionals that are significantly more likely to further their education.

Founded in 1935, Hofstra University is a nationally and internationally recognized institution that has been cited on the Best College lists of U.S. News & World Report, The Princeton Review, Fiske, Washington Monthly, Forbes, LinkedIn, and Hofstra is also the only university chosen to host three consecutive U.S. presidential debates (2008, 2012, and 2016).  For over 80 years, Hofstra University has become a leading education institution in NY with over 165 undergraduate and approximately 200 graduate programs.

Innovare Accelerates Growth in 2023

Innovare Increases Portfolio by 35% in 2023


Innovare Medical Media, the nation’s leader in Hospital Placed Media (HPM), is having a robust 2023 and has increased its HPM venues by 35%. Innovare recently added location in Idaho, New Mexico & Illinois and is now operating in 31 states and 64 DMA’s.  More than ever recorded, Hospitals and Medical Office buildings on Hospital campuses, are now providing healthcare professionals, visitors, and patients a phone charging solution at their facilities. The large format LCD screen embedded in the units allows for local, regional, and national businesses to reach this highly attractive audience with different messaging.

As Innovare continues to build out the niche platform, more national businesses are finding that not only is the audience extremely valuable, but the portfolio is diverse and strong with locations nationwide. Fidelity, JP Morgan Chase Bank, Walmart, Clorox, US Army, Western Governors University, and State Farm, to name a few, have all executed campaigns in 2023. Innovare’s National Account Specialist, Samantha Sampey, has been with the company for 10 years and is helping to lead this national clientele push. Samantha commented, “Watching our business grow from 5 venues to 250+ has been extremely rewarding and allows us to offer a national presence to such an attractive audience. Leading brands have found the hospital audience to be incredibly valuable to reach both high income earners and the 55+ community and baby boomers”.


National Client Case Studies:

Western Governors University – Largest Online School in the U.S.

FIGS – Healthcare apparel company


Learn more about Innovare Medical Media:


Innovare Raises Awareness for the Assistance League

Innovare has partnered with the Assistance League to spread the supportive messages to expand brand awareness of National Assistance League and its Chapters with education, coaching, resources, advocacy, and networking.

Matt Zarcufsky, Executive Director at National Assistance League commented, “Assistance League is immensely grateful for the generous partnership with Innovare, who has helped us share our organization and Action Week campaign’s message to a much larger audience than we could have imagined possible.”


Learn more about National Assistance League

Learn more about Innovare



Innovare Partners Joins DPAA

Hospital Placed Media Company Joins Association as Category is Booming

NEW YORK  – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that  Innovare Medical Media (Innovare) has joined the association. Hospital Placed Media (HPM) has shown itself to provide both an exceedingly valuable point of care opportunity for advertisers to reach both hospital patients, visitors, families, seniors and caregivers, as well as an opportunity for advertisers to reach prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.

You can view Innovare Medical Media’s Audience Info here.

Innovare’s network, consisting of over 230 hospitals and health system venues in 29 states, delivers over half billion annual impressions from healthcare professionals and healthcare users.   Digital out of home in the US is on the rise, with Innovare offering the right audience in the right place, providing for the lowest marketing waste in the industry.

“There is no question that Healthcare in the United States will continue to be top of mind to consumers and Health Care Personnel (HCP).  With the aging baby-boomer population, healthcare utilization will expand and there will be tens of millions of new jobs and opportunities in the industry,” said Nick Lieberman, CEO of Innovare. “Partnering with the DPAA is a no-brainer for Innovare as we continue to grow our niche digital placed based advertising platform in healthcare settings.  Through a variety of efforts and support from the DPAA, Innovare will leverage their organization to fuel our growth.”

“We are pleased to welcome Innovare into the DPAA community,” said Barry Frey, President & CEO of DPAA. “For a myriad of reasons healthcare is top of mind for consumers and leading advertisers today, I look forward to Innovare bringing their expertise in this space to share with our community.”

About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

About Innovare
Innovare is a national media company dedicated to exclusively working in healthcare venues on a mission to infuse them with innovation and an entrepreneurial spirit. While providing numerous essential patient, visitor and healthcare professional cell phone charging stations, Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Innovare is able to accomplish this by providing business marketers with an exceptional niche audience of patients, visitors, families, seniors and caregivers, as well as prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.   Currently, Innovare has a network of over 240 hospitals and heathcare venues and believes that by 2032, over 1,000 facilities will choose to partner with Innovare to leverage this unique entrepreneurial model.

New Welltower Digital Charging Stations! – Nationwide



Welltower is pleased to announce a partnership with Innovare Medical Media (Innovare) – an experienced national organization in the digital marketing and patient experience field – that is creating Community Showcase Display Programs within Medical Office Buildings and Hospital Campuses across our system.

Innovare, with the support of the Welltower team, will install impactful display technology and secure charging solutions in the areas highly trafficked by patients, visitors, and healthcare professionals. Innovare will manage the upkeep of the Community Showcase Displays to ensure that it remains an aesthetic enhancement to our campuses.

The Innovare platform has proven to be a successful channel to effectively educate patients, visitors, and healthcare professionals about key products and services available on-site as well as those from leading business partners. Leading businesses have found high-demographic advertising situated in public spaces to be a very attractive media placement option. This Community Showcase Display will feature approved businesses to reach a target audience in a creative, visually attractive, and tech-savvy manner.


If you would like more information on this program and how it may benefit you, contact, Innovare’s Michael Ricciardi at 908.669.2101, or


Expanding in Florida!

Innovare now delivers on 27 displays in 18 Healthcare Venues

Innovare is excited to expand its footprint in Florida with partners, Steward Health Care & Welltower. Innovare’s Hospital Placed Media (HPM) has grown from 5 healthcare venues a decade ago to over 230 healthcare venues nationwide today.  With Florida’s aging population, healthcare plays an increased role within the United States, requiring more and more healthcare professionals to service this population. Innovare’s Florida presence alone drives an estimated 38 million annual impressions.

Learn more about Innovare:

University Hospitals Expands Innovare Partnership

Welcome to the Team: University Hospitals Ahuja Medical Center, University Hospitals Parma Medical Center, and University Hospitals Samaritan Medical Center


As a renowned academic medical center and community hospital network, University Hospitals has expanded across Northeast Ohio to deliver what matters most to their patients: personalized, compassionate care; medical discovery and breakthroughs; and high-quality, affordable care close to home.

With more than 155 years of excellence, University Hospitals chose to partner with Innovare in 2023 where Innovare will deliver more innovative digital charging solutions to support marketing and patient experience in key areas across the system. This next roll out will include critical health system marketing content as well as creative system-approved ad content.

Join the Innovare Network:

40 New Locations on the Way!

Innovare Medical Media in now launching over 40 new locations in various markets throughout the country! Some will help us expand our presence where we already have had success such as NY, NJ, VA, and TN while others will be in new markets such as GA, MN, ID and other areas of TX and FL.

Hospital Placed Media is soaring to new heights in 2023!

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