In the wake of the tragic mass shooting in Las Vegas earlier this year, three local hospitals created a “Vegas Strong” campaign that Innovare featured on charging stations and LCD screens across the hospital campuses.
Sunrise Hospital & Medical Center, Mountain View Hospital and Southern Hills Hospital & Medical Center, all Nashville, Tenn.-based HCA Healthcare affiliates, decided to display the “Vegas Strong” message in the hospital to encourage patients and families after the tragedy. The gunman killed 58 people and wounded hundreds more, according to the New York Post.
“When the news hit, our team was very mindful of our hospital friends in Las Vegas,” said Michael Ricciardi, co-founder and partner at Innovare. “We are very grateful for our hospital partners and happy to be able to provide new communication vehicles for them to leverage.”
With the addition of new hospital partners in Indiana, New Hampshire, and Tennessee, Innovare is now partnered with 75 hospitals in 19 states. Much of this growth has been fueled by the ability to expand our partnerships with our current health system partners, specifically adding multiple programs within Northwell Health and HCA.
“The expansion of these partnerships has truly demonstrated the value in the Innovare Community Showcase model. In addition, the ability to experience such rapid growth in other markets throughout the country and partner with new, leading health systems such as the Wellmont Health System in TN is very exciting!” Said Mike Ricciardi, New Business Partner & Co-Founder.
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18 States and Growing! Innovare is thrilled to announce we will be working with Hospital partners in both Indiana & New Hampshire!
Written by Staff | March 30, 2017 |
The company’s first partner was Winthrop-University Hospital in Mineola, N.Y., signing on in March 2011; since then, the company has grown to partner with numerous leading hospitals across the country— including more than 20 HCA hospitals, Northwell Health in New Hyde Park, N.Y., RWJ Barnabas Health in West Orange, N.J., as well as the Allegheny Health Network and St. Luke’s University Health Network in PA.
Hospitals contract with Innovare to partner on marketing and media strategy, and the company tailors each initiative to the specific hospital to complement what the hospital is already doing.
“The business was born out of how rapidly the healthcare industry is evolving. It’s becoming a more competitive space, and hospitals are trying to communicate many different things to the outside world,” says Michael Ricciardi, co-founder and partner – business development of Branchburg, N.J.-based Innovare Medical Media. “Hospitals are challenged to find different ways to communicate their message and tell their community about awards, rankings and local initiatives.”
Hospitals have space within their facilities and around campus to promote the hospital’s service at no extra capital cost. Innovare works with hospitals to leverage those opportunities and they contribute newly generated revenue back to the facility. For example, the company worked with the HCA Far West Division hospitals to transform previously sterile areas of the hospital to areas to cross-sell strategic initiatives, feature staff and boost morale.
“Most hospitals are looking for new or creative ways to get ahead of the curve and further their presence and awareness in the community,” says Mr. Ricciardi.
The company partners with hospitals on communication methods, such as signage and banners across the hospital campus, as well as technology that can improve the patient and family experience.
“The Innovare program launched in April 2013, features leading local and regional businesses in digital, large-format, edge- and back-lit signage placed in high foot traffic areas throughout the hospital network. It has proved popular with businesses because it is affordable and reaches thousands of patients, family members, visitors and hospital employees,” says Ken Szydlow, vice president of marketing, St. Luke’s University Health Network.
Innovare’s most recent initiative has been installing digital media charging stations at their partnering facilities so families can charge their cell phone, laptop or other digital devices while in the hospital’s lobby.
“Many individuals arrive at the hospital unexpectedly without charging cords for their phones, tablets or computers, and they may be waiting some time for word about a friend or loved one who has had surgery or is undergoing a procedure,” said Senior Vice President, Marketing, Advertising and Public Relations at Mineola, N.Y.-based Winthrop-University Hospital J. Edmund Keating. “This creative charging station enables us to provide a valuable and convenient service to patients and visitors who may need to power up their devices.”
Charging stations alone could come at a huge expense, but Innovare installs and maintains the equipment for hospital partners at zero cost to the hospital by leveraging messaging by hospital approved sponsors to support the program.
“The big need we found on the hospital side was developing and manufacturing these charging stations and the units we have developed charge 16 devices at once,” says Mr. Ricciardi. “The hospitals are putting them in cafeterias, waiting areas and lobbies so people can connect free of charge. That’s a win on the patient experience side and a huge service hospitals can provide while being able to communicate effectively with this on-campus audience. In addition to the impactful marketing vehicles and charging stations hospitals gain from this relationship at no cost, Innovare thrilled to have contributed over $1M to our partners is a short period of time.”
Innovare Medical Media (Innovare) has recently entered 3 additional states and solidified several new and exciting Hospital partnerships. This has further propelled Innovare’s need to invest in growing its team by hiring an additional 4 marketing consultants.
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Within a two-week period in August 2016, Innovare Medical Media (Innovare) has expanded three of its current partnerships and added 7 more hospitals. Innovare has added 5 hospitals on Long Island, NY to its Northwell Health partnership, 1 hospital in Massachusetts adding to its Trinity Health partnership and 1 hospital in Washington adding to its MultiCare Health System partnership. These hospital programs will be launched over the next three months. Innovare now serves 59 leading hospitals in 16 states from coast to coast.
Innovare Partner, Michael Ricciardi commented “Innovare is ecstatic to further support our hospitals and their strategic initiatives with this model. Being able to transform locations on campus at no cost to the hospital to now feature critical hospital marketing and branding messages to staff and visitors has been a big win. Hospitals have truly embraced Innovare’s products and services and have found creative ways to leverage this highly successful business model. Expanding these relationships is a true testament to the hard work and dedication the Innovare team brings to our partnerships.
For more information about the Innovare Community Showcase program you can email email@example.com or call 886-887-2207.