HCA Healthcare Showcases Their Newest Campaign with Innovare’s Hospital Placed Media

HCA Healthcare Unveils their ‘We Show Up’ Campaign

Innovare is thrilled to collaborate with HCA Healthcare in unveiling their latest campaign, showcased across hospital placed media. 

As HCA leads a rebranding initiative with their ‘We Show Up’ campaign, we’re proud to stand alongside, embodying dedication and care in every interaction. 

Innovare’s Strategic Creative Design Coordinator, Lindsay Speranza said, “The HCA Far West Division has been partnered with Innovare since 2013.  It’s exhilarating to witness the continuous stream of new installations, our team continues to complete and equally stimulating to observe the evolution of our established markets over the years, particularly with our great health system partners such as HCA as they highlight new branding initiatives.

Battle Borne Showcases Their Mission on Innovare Hospital Placed Media (HPM) Screens

Battle Borne partnered with Innovare on 16 LCD screens

Innovare Medical Media was thrilled to partner with not-for-profit Battle Borne to provide exposures in 16 hospitals in the Lehigh Valley. Battle Borne’s campaign was to bring awareness to its 4th annual “Lehigh Valley Walk for Recovery,” which commences on Saturday, June 8th, from 2 to 6 p.m. at the Lehigh Carbon Community College.

Battle Borne’s mission is to connect veterans with the resources needed to recover from mental, emotional, and physical trauma so they can restore their lives and reintegrate into society. This organization achieves this through a collaborative effort of like-minded individuals and organizations, leveraging both internal and external resources to assist veterans in the community.

St. Luke’s University Health Network has been extremely supportive of this initiative by providing the needed space. The video in this article is featured for visitors, patients, and healthcare professionals on St. Luke’s campuses across the Greater Lehigh Valley.

Michael Ricciardi – As Featured in The ADVERTISING Club on New York

April: The Trends That Stuck, the Trends That Flunked

1. Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance” that they felt they were given due to RTO. How is your agency or company managing culture/work life balance in 2024?

Innovare Medical Media values a work hard/play hard mindset, and loves to see our team succeeding while having great fun, both working and playing…even when it is hard.  In recent years, the traditional nine-to-five office model has undergone a remarkable transformation. The rise of remote work has revolutionized how we perceive productivity, collaboration, and work-life balance. In 2024, many companies and agencies are prioritizing the well-being of their employees as they transition back to more traditional work settings following the pandemic. Flexibility, Scheduling, Communication, and Time Off are all part of the equation of how Innovare Medical Media is managing culture and work-life balance for its team of Innovarians.

  1. Flexibility: Innovarians have a hybrid schedule that allows them to work remotely part of the time and be in the office part of the time. This flexibility enables our team to better balance their work and personal lives while being productive and contributing to both.
  2. Scheduling: Innovare has seen some benefits as we continued the work from home hybrid model as it allows our team to have more control over their schedules and less commuting stress.
  3. Communication: Transparent communication from leadership regarding expectations for work hours, availability, deadlines, and performance helps the team manage their time effectively and reduces stress. Providing clear guidelines on when the team is expected to be available and when they can disconnect helps establish boundaries and maintain work-life balance.
  4. Time Off: Our team is encouraged to their paid take time off in order to recharge, spark creativity, and prevent burnout.  In addition to PTO, Innovare offers the team a number of four-day extended holiday weekends throughout the year.

However, while remote work offers unparalleled flexibility, it’s essential not to overlook the importance of being in-office to foster culture and strengthen the idea sharing. Being at Innovare HQ, there are numerous opportunities for the team to engage where you see new opportunities for spontaneous interactions, as well as camaraderie, collaboration, and celebration.  The backbone of our team is formed by the VITALS in which they live by.  Similar to company values, the Innovare team operates on a core set of VITALS that become more evident with face-to-face interactions which facilitate solid relationships and cultivate a strong sense of belonging within our team.  In addition, Innovare schedules frequent team building events in the office as well as offsite to celebrate coming together as a team as well as their hard work and success.

As Innovare continues to grow, we will navigate the evolving landscape of work, embracing flexibility while nurturing in-office culture.  With the right balance in a hybrid model, we believe Innovare is able to maximize our team’s performance in what will continue to be an ever-changing, dynamic world.

About Innovare: Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase advertising program on hospital campuses.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to the valuable demographics of healthcare professionals, visitors and patients.  Learn more at www.innovaremedia.com.

About the author you can find Mike outside of work on a field or court coaching and playing with one of his three kids, hanging out with his wonderful wife, or teeing it up on the golf course.

Innovare Medical Media Celebrates Going Into its 15th Year of Business

As Featured on DPAA and DailyDOOH!

Branchburg, NJ – Innovare Medical Media, the hospital digital signage and charging station solution specialists are ramping up to celebrate the start of its 15th year in business with record growth. Since its inception in 2010, the mission of Innovare has been to infuse healthcare with innovation and an entrepreneurial spirit.

Innovare has grown its network to include over 500 advertising assets in close to 300 hospital venues across the country cementing its position as a leader in developing Hospital Placed Media (HPM).

Innovare is working hard on its way to contributing over $30 million in newly developed revenue to hospitals through its strategic media platform. At no capital cost to hospitals, Innovare provides impactful digital display and charging solution technology to hospitals which support patient experience and staff satisfaction in key waiting areas as well as cafeteria and main lobby settings. It reaches patients, visitors, and the premier demographics of healthcare professionals.

Over this past decade, Innovare proudly announces significant milestones along its journey of growth, innovation, and success. Key highlights of Innovare’s growth include:

  1. Revenue Growth: In 2023, Innovare observed a 19.8% increase in Hospital Placed Media (HPM) spending. Leading advertisers from education, automotive, finance, real estate, and healthcare categories have all found value in HPM campaigns by being able to effectively reach an ideal audience with high household income and great education and age demographics.
  2. Market Expansion: Over the past decade, Innovare has expanded its network with leading hospitals and health systems throughout the country in 31 states with a presence in top DMAs. In 2023, Innovare installed new display technology in over 100 new locations.
  3. Product Innovation: Innovare’s proprietary digital charging solution for hospitals garnered 94.5% favorability rating from patients and staff.
  4. Employee Growth: Innovare team has grown eight-fold since the launch of initial operations.
  5. Hospital Contributions: Innovare has contributed over $5M in revenue contributions to its hospital partners.

Reflecting on this remarkable journey, Michael Ricciardi, Partner at Innovare Medical Media said “the past decade has been an incredible journey marked by growth, resilience, and innovation. I am grateful and immensely proud of what we have accomplished together with our team, as well as our hospital and advertising partners. We are all excited about the opportunities that lie ahead as we continue to push the boundaries of success.”

For media inquiries or further information, please contact:

Michael Ricciardi
Co-Founder Innovare Medical Media mricciardi@innovaremedia.com www.innovaremedia.com


Innovare Medical Media Celebrates Going Into its 15th Year of Business – DPAA (dpaaglobal.com)

SAFE Project Educates on the Innovare Platform

Innovare is facilitating a SAFE Project “Naloxone Awareness Campaign” in 200 screens nationwide

Branchburg, NJ (February 28, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to naloxone, which the FDA approved (4 mg nasal spray) for purchasing without a prescription in March 2023.

Naloxone is a life-saving medication that can reverse an overdose from opioids—including heroin, fentanyl, and prescription opioid medications—when given in time. Naloxone is easy to use and small to carry. There are two forms of naloxone that anyone can use without medical training or authorization: prefilled nasal spray and injectable.

This initiative is important to Nick Lieberman, Innovare CEO, and he remarks “Bringing awareness to an epidemic, which affects all different races and socioeconomic statuses, is extremely important to me and our team at Innovare.  We are happy to do all that we can to utilize our national network to bring awareness to this very scary and heartbreaking epidemic”

“We must normalize the fact that addiction is a disease, overdoses will occur, and naloxone is not harmful,” said Jeff Horwitz, SAFE Project Chief Executive Officer. “Anyone can be trained to administer naloxone and potentially save a life.”


Learn more about Naloxone Here


About SAFE Project:

SAFE Project was founded in November 2017 by Admiral James and Mary Winnefeld, following the loss of their 19-year old son Jonathan to an accidental opioid overdose. The Winnefelds immediately channeled their grief into action, hoping to save more families from the pain of loss. Whether it was seeking treatment, getting answers, or understanding the nature of the disease – they knew there needed to be a different solution to help other families facing the same journey with substance use disorder.

The Winnefelds swiftly built SAFE Project with a team of experts who strive for meaningful action through unique programs, and lead efforts that are unifying, non-partisan and evidence-based. SAFE seeks meaningful metrics that strengthen our interdependent six lines of operation, and ultimately aim to achieve SAFE Communities, SAFE Campuses, SAFE Workplaces and SAFE Veterans across the nation. Learn more at https://www.safeproject.us/.

About Innovare Medical MEdia:

Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase program.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to healthcare professionals, visitors and patients.  Learn more at www.innovaremedia.com.

ESSA Bank & Trust and Innovare Medical Media Partnership

ESSA Promotes its Products and Services to Healthcare Professionals, Visitors, and Patients

Also Featured Here on: Lehigh Valley Business

Branchburg, NJ (February 15, 2024) – Innovare Medical Media (Innovare) has partnered with close to 300 hospitals in over 30 states and provides hospitals with digital screens accompanied by cell phone charging stations. In 2019, Innovare was searching for a well-respected, resourceful, and customer service focused community bank to support its business operations and growth aspirations.

Peter Gray, ESSA Bank & Trust’s SEVP, Chief Operating Officer, assured Innovare that ESSA Bank & Trust would be able to deliver all these things and more. Over the years, ESSA has provided exceptional support and services to Innovare in several areas, including ongoing banking advice, cash management, lines of credit, and long/short-term loans. Additionally, during the COVID epidemic, a time of chaos and confusion, ESSA assisted Innovare in its application for the Paycheck Protection Program (PPP) and became a source of stability for its business. Innovare is thrilled with the banking relationship provided by some exceptional individuals, including Steve Bowers, Regional President – Lehigh Valley Region; Terese Haas, Senior Small Business Relationship Manager; and Cara Butz, Cash Management Officer.

Recently, Innovare was eager to learn that ESSA chose to partner on the Innovare Community Showcase Programs to market their banking services at five hospitals in the greater Lehigh Valley. Bowers spoke enthusiastically about the partnership: “ESSA is thrilled to expand our relationship with Innovare Medical Media.  The tens of thousands of healthcare professionals, visitors, and patients are an ideal audience for us to showcase our growing suite of products and services. We are excited to be associated with the marketing program at these leading Lehigh Valley institutions.”

About Innovare Medical Media:

Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase program.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  Local, regional, and national businesses participate to advertise their products and services to healthcare professionals, visitors and patients.  Learn more at www.innovaremedia.com.

About ESSA:

ESSA Bancorp, Inc. is the holding company for its wholly owned subsidiary, ESSA Bank & Trust, which was formed in 1916. Headquartered in Stroudsburg, Pennsylvania, the Company has total assets of $2.3 billion and has 21 community offices throughout the Greater Pocono, Lehigh Valley, Scranton/Wilkes-Barre, and suburban Philadelphia areas. ESSA Bank & Trust offers a full range of commercial and retail financial services, asset management and trust services, investment services through Ameriprise Financial Institutions Group and insurance benefit services through ESSA Advisory Services, LLC. ESSA Bancorp Inc. stock trades on the NASDAQ Global Market (SM) under the symbol “ESSA.”



University Hospitals in Ohio Expands Further with Innovare

The Innovare team took to the Ohio market yet again to spark and exciting sales launch for two more medical centers within the  University Hospitals system in Northeast Ohio.  UH TriPoint in Concord Township and UH Lake West in Willoughby will be live with new, digital charging solutions this spring expanding the advertising footprint in Northeast Ohio with even more valuable impressions.

Innovare Sales Manager, Liz Zuk commented, “The feedback from advertisers in this region has been fabulous.  It is incredible to see the various industries that have chosen to participate in the UH programs.  We are excited about the growth we are experiencing in this market and look forward to staying on this trajectory.”

Of the 28 healthcare venues that Innovare is partnered with in Ohio, University Hospitals represents 12 hospitals.

Learn more about Innovare Here!

Learn more about what Innovare’s hospitals are saying Here!

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