Boone Health Chooses Innovare for Marketing & Patient Services

Boone Health will Receive Multiple Phone Charging Stations for Patients and Visitors at No Cost to the Hospital

Innovare Medical Media has entered a multi-year contract with Boone Health to provide phone charging stations for patients, visitors, and healthcare professionals. This no-cost initiative will also allow the hospital to market its own services on commercial-grade embedded LCDs.

During the week of June 10th, Innovare will be meeting with 50+ businesses in the greater Columbia market who will help to sponsor this initiative. Many of these sponsors are current supporters of the health system and understand the great economic benefit between the community and its regional hospital. The Innovare team, consisting of Amanda Mack and Dominick Cirianni, looks forward to supporting the community and hospital. To learn more about Innovare and our partners, email:

Boone Health is a 392-bed full-service hospital located in Columbia, MO, and excels in services such as cardiology, neurology, oncology, surgical, obstetrical, and orthopedics, among numerous other specialties.

Innovare is a family-operated business located in Branchburg, New Jersey, that has partnered with 300 hospitals and healthcare venues nationally. Innovare provides the hospitals with free phone charging stations, free digital marketing platforms, and the opportunity to create new revenue streams.

Innovare Medical Media Partners with the Ad Council for Hospital Placed Media

Innovare Medical Media is Proud to Partner Up with the Ad Council to Leverage Hospital Placed Media

Working in partnership with the Ad Council, Innovare Medical Media is proud to leverage Hospital Placed Media to change lives through the power of communication. With a focus on Alzheimer’s awareness, child car safety, diabetes prevention, fatherhood involvement, flu vaccination and saving for retirement, these campaigns will meet audiences at a critical point of care, educating patients and inspiring them to speak with their healthcare provider about these important issues.

Innovare co-founder Michael Ricciardi commented, “It is inspiring to see the powerful work behind The Ad Council and we are grateful to be able to support them with Innovare’s Hospital Placed Media Network.”

“It has been wonderful working with the team at Innovare as together, we have mapped out a great communication plan for 2024,” said Ad Council Assistant Manager Avery Bain. “We won’t stop until we live in a society where every single person can thrive.”

HCA Healthcare Showcases Their Newest Campaign with Innovare’s Hospital Placed Media

HCA Healthcare Unveils their ‘We Show Up’ Campaign

Innovare is thrilled to collaborate with HCA Healthcare in unveiling their latest campaign, showcased across hospital placed media. 

As HCA leads a rebranding initiative with their ‘We Show Up’ campaign, we’re proud to stand alongside, embodying dedication and care in every interaction. 

Innovare’s Strategic Creative Design Coordinator, Lindsay Speranza said, “The HCA Far West Division has been partnered with Innovare since 2013.  It’s exhilarating to witness the continuous stream of new installations, our team continues to complete and equally stimulating to observe the evolution of our established markets over the years, particularly with our great health system partners such as HCA as they highlight new branding initiatives.

Battle Borne Showcases Their Mission on Innovare Hospital Placed Media (HPM) Screens

Battle Borne partnered with Innovare on 16 LCD screens

Innovare Medical Media was thrilled to partner with not-for-profit Battle Borne to provide exposures in 16 hospitals in the Lehigh Valley. Battle Borne’s campaign was to bring awareness to its 4th annual “Lehigh Valley Walk for Recovery,” which commences on Saturday, June 8th, from 2 to 6 p.m. at the Lehigh Carbon Community College.

Battle Borne’s mission is to connect veterans with the resources needed to recover from mental, emotional, and physical trauma so they can restore their lives and reintegrate into society. This organization achieves this through a collaborative effort of like-minded individuals and organizations, leveraging both internal and external resources to assist veterans in the community.

St. Luke’s University Health Network has been extremely supportive of this initiative by providing the needed space. The video in this article is featured for visitors, patients, and healthcare professionals on St. Luke’s campuses across the Greater Lehigh Valley.

Michael Ricciardi – As Featured in The ADVERTISING Club on New York

April: The Trends That Stuck, the Trends That Flunked

1. Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance” that they felt they were given due to RTO. How is your agency or company managing culture/work life balance in 2024?

Innovare Medical Media values a work hard/play hard mindset, and loves to see our team succeeding while having great fun, both working and playing…even when it is hard.  In recent years, the traditional nine-to-five office model has undergone a remarkable transformation. The rise of remote work has revolutionized how we perceive productivity, collaboration, and work-life balance. In 2024, many companies and agencies are prioritizing the well-being of their employees as they transition back to more traditional work settings following the pandemic. Flexibility, Scheduling, Communication, and Time Off are all part of the equation of how Innovare Medical Media is managing culture and work-life balance for its team of Innovarians.

  1. Flexibility: Innovarians have a hybrid schedule that allows them to work remotely part of the time and be in the office part of the time. This flexibility enables our team to better balance their work and personal lives while being productive and contributing to both.
  2. Scheduling: Innovare has seen some benefits as we continued the work from home hybrid model as it allows our team to have more control over their schedules and less commuting stress.
  3. Communication: Transparent communication from leadership regarding expectations for work hours, availability, deadlines, and performance helps the team manage their time effectively and reduces stress. Providing clear guidelines on when the team is expected to be available and when they can disconnect helps establish boundaries and maintain work-life balance.
  4. Time Off: Our team is encouraged to their paid take time off in order to recharge, spark creativity, and prevent burnout.  In addition to PTO, Innovare offers the team a number of four-day extended holiday weekends throughout the year.

However, while remote work offers unparalleled flexibility, it’s essential not to overlook the importance of being in-office to foster culture and strengthen the idea sharing. Being at Innovare HQ, there are numerous opportunities for the team to engage where you see new opportunities for spontaneous interactions, as well as camaraderie, collaboration, and celebration.  The backbone of our team is formed by the VITALS in which they live by.  Similar to company values, the Innovare team operates on a core set of VITALS that become more evident with face-to-face interactions which facilitate solid relationships and cultivate a strong sense of belonging within our team.  In addition, Innovare schedules frequent team building events in the office as well as offsite to celebrate coming together as a team as well as their hard work and success.

As Innovare continues to grow, we will navigate the evolving landscape of work, embracing flexibility while nurturing in-office culture.  With the right balance in a hybrid model, we believe Innovare is able to maximize our team’s performance in what will continue to be an ever-changing, dynamic world.

About Innovare: Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase advertising program on hospital campuses.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to the valuable demographics of healthcare professionals, visitors and patients.  Learn more at

About the author you can find Mike outside of work on a field or court coaching and playing with one of his three kids, hanging out with his wonderful wife, or teeing it up on the golf course.

SAFE Project Educates on the Innovare Platform

Innovare is facilitating a SAFE Project “Naloxone Awareness Campaign” in 200 screens nationwide

Branchburg, NJ (February 28, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to naloxone, which the FDA approved (4 mg nasal spray) for purchasing without a prescription in March 2023.

Naloxone is a life-saving medication that can reverse an overdose from opioids—including heroin, fentanyl, and prescription opioid medications—when given in time. Naloxone is easy to use and small to carry. There are two forms of naloxone that anyone can use without medical training or authorization: prefilled nasal spray and injectable.

This initiative is important to Nick Lieberman, Innovare CEO, and he remarks “Bringing awareness to an epidemic, which affects all different races and socioeconomic statuses, is extremely important to me and our team at Innovare.  We are happy to do all that we can to utilize our national network to bring awareness to this very scary and heartbreaking epidemic”

“We must normalize the fact that addiction is a disease, overdoses will occur, and naloxone is not harmful,” said Jeff Horwitz, SAFE Project Chief Executive Officer. “Anyone can be trained to administer naloxone and potentially save a life.”


Learn more about Naloxone Here


About SAFE Project:

SAFE Project was founded in November 2017 by Admiral James and Mary Winnefeld, following the loss of their 19-year old son Jonathan to an accidental opioid overdose. The Winnefelds immediately channeled their grief into action, hoping to save more families from the pain of loss. Whether it was seeking treatment, getting answers, or understanding the nature of the disease – they knew there needed to be a different solution to help other families facing the same journey with substance use disorder.

The Winnefelds swiftly built SAFE Project with a team of experts who strive for meaningful action through unique programs, and lead efforts that are unifying, non-partisan and evidence-based. SAFE seeks meaningful metrics that strengthen our interdependent six lines of operation, and ultimately aim to achieve SAFE Communities, SAFE Campuses, SAFE Workplaces and SAFE Veterans across the nation. Learn more at

About Innovare Medical MEdia:

Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase program.  This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream.  To sponsor the program, local, regional, and national businesses participate to advertise their products and services to healthcare professionals, visitors and patients.  Learn more at

University Hospitals in Ohio Expands Further with Innovare

The Innovare team took to the Ohio market yet again to spark and exciting sales launch for two more medical centers within the  University Hospitals system in Northeast Ohio.  UH TriPoint in Concord Township and UH Lake West in Willoughby will be live with new, digital charging solutions this spring expanding the advertising footprint in Northeast Ohio with even more valuable impressions.

Innovare Sales Manager, Liz Zuk commented, “The feedback from advertisers in this region has been fabulous.  It is incredible to see the various industries that have chosen to participate in the UH programs.  We are excited about the growth we are experiencing in this market and look forward to staying on this trajectory.”

Of the 28 healthcare venues that Innovare is partnered with in Ohio, University Hospitals represents 12 hospitals.

Learn more about Innovare Here!

Learn more about what Innovare’s hospitals are saying Here!

Hospital Marketing Creative Updates

West Hills Hospital & Medical Center and Los Robles Regional Medical Center Update their Campaigns with Innovare Medical Media

As a longstanding partner and Innovare’s very first hospital partner in California, West Hills Hospital & Medical Center recently updated their creative assets to feature a new HCA Healthcare campaign. Innovare has a wonderful partnership with HCA Healthcare and is working with over 30 HCA hospitals nationwide.

The “it shows” campaign is now featured across the Innovare display network at the West Hills Hospital & Medical Center cafeteria and main walking hallways. In addition, Innovare has recently installed this campaign for HCA at Los Robles Regional Medical Center and is working to deploy some other corporate branding initiatives for HCA.

Learn More about what Hospitals think of the Innovare Medical Media Showcase Program


UH Portage Medical Center Receives FREE Patient Service Charging Stations

Innovare Partners with 10th University Hospital in Ohio

UH Portage Medical Center in Ravenna, OH, became Innovare’s 10th and newest hospital partner. Continuing the growth in Ohio with University Hospitals has been fantastic, as Innovare is delivering more valuable charging solutions to the system at no cost. The Innovare team is working closely with leading businesses in the greater Ravenna market to expand their advertising presence.

Join the Innovare Network: Innovare’s Hospital Partners

Areas we Serve: United States Innovare Map


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