Point of Care Advertising & Marketing

hospital lobby signage

Innovare Medical Media offers innovative Point of Care (POC) advertising solutions that provide exclusive advantages for advertisers looking to reach healthcare audiences. Our POC advertising solutions are designed to deliver highly targeted messages to patients and visitors during their healthcare journey, ensuring maximum impact and engagement.

What is Point of Care Advertising?

Point of Care Advertising refers to marketing strategies that target patients and visitors while they are in healthcare settings, such as hospitals, clinics, and medical offices. This type of advertising takes advantage of the captive audience in these environments, delivering relevant and timely messages that can influence decision-making and behavior.

  • Targeted Messaging: Reach patients at critical moments in their healthcare journey with messages that are highly relevant to their needs and concerns.
  • High Engagement: POC advertising leverages the extended dwell time in healthcare settings, ensuring that your messages are seen and absorbed.
  • Enhanced Recall: Patients are more likely to remember and act on advertisements seen in healthcare environments due to the high level of attention and focus in these settings.

Point of Care Marketing

Point of Care Marketing involves using various marketing tactics and tools to engage with patients and visitors at the point of care. This approach can include digital signage, interactive kiosks, and printed materials, all strategically placed to maximize visibility and impact.

  • Digital Signage: High-definition screens placed in waiting rooms, lobbies, and treatment areas display dynamic content that informs and entertains patients while promoting healthcare services and products.
  • Interactive Kiosks: These kiosks provide patients with access to important information, appointment scheduling, and feedback collection, enhancing their overall experience while exposing them to targeted advertisements.
  • Printed Materials: Brochures, posters, and flyers placed in strategic locations offer another medium for delivering marketing messages to patients and visitors.

Advertise to Healthcare Audiences

Advertising to healthcare audiences presents unique opportunities to engage with a diverse and influential group of individuals. Our Point of Care advertising solutions allow you to target specific healthcare audiences effectively:

  • Nurses: Reach these key healthcare providers with messages about medical products, continuing education opportunities, and professional services.
  • Medical Facility Visitors: Engage visitors with information about local services, healthcare products, and community resources.
  • Caregivers: Provide caregivers with resources and support services that can help them in their caregiving roles.
  • Families: Share messages about family health and wellness, preventive care, and support services for loved ones.
  • Hospital Patients: Offer patients information about treatments, medications, and healthcare services relevant to their conditions.
  • Healthcare Professionals: Promote professional services, medical equipment, and educational opportunities to doctors and other healthcare providers.
  • Doctors: Target physicians with information about pharmaceuticals, medical devices, and professional development opportunities.

Healthcare Advertising Locations

Our Point of Care advertising solutions can be deployed in various locations within healthcare facilities to ensure maximum exposure and impact:

  • Emergency Room: Capture the attention of patients and visitors during critical moments with targeted messages.
  • Lobby: Use digital signage and interactive kiosks to engage with a high volume of foot traffic in the hospital lobby.
  • Parking Garage: Place advertisements in parking areas to reach visitors as they arrive and depart from the facility.
  • Waiting Room: Utilize extended dwell times in waiting rooms to deliver engaging and informative content.
  • Cafeteria: Take advantage of the relaxed environment in hospital cafeterias to share messages with patients, visitors, and staff.

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