Place-based media is advertising that is designed to be contextually relevant in whatever environment it is displayed in. Any place-based marketing campaign requires a certain amount of targeted exposure and measurable dwell time to be successful.
When people visit the hospital, they can spend hours sitting in waiting rooms. This makes hospital waiting rooms an ideal place to reach new customers, because they aren’t going anywhere anytime soon. At Innovare Medical Media, we offer marketers the unique opportunity to take advantage of place-based OOH advertising in hospitals, clinics, and other medical facilities.
Digital Place-Based OOH (Out-of-Home) Advertising
When your ads are displayed on Innovare Medical Media’s custom-made screens, your brand benefits because your ads receive maximum exposure with a captive audience. This type of advertising is especially efficient because the contextually relevant nature of your ads allows you to reach your target customer in the exact place where your message makes the most sense.
For example, if a pharmaceutical brand wants to promote its latest rheumatoid arthritis medication, then having its ads displayed on screens placed in hospitals and doctor offices that cater to rheumatoid arthritis patients would be an excellent way to maximize the ROI on their marketing. After seeing the ad, more patients will then talk to their doctor about the new medication or ask for it to be prescribed to them.
Using digital place-based media advertising provides brands with a unique opportunity to engage with consumers while they sit idle in waiting rooms, cafeterias, and other public spaces in hospitals and medical facilities. By integrating your advertisements into this type of setting, your brand gains premium access to a broader range of customers. The result is maximum exposure and impact for your campaign and a higher ROI.
Ready to get your ads in front of thousands of hospital patients and visitors every day? Contact Innovare Medical Media today to learn more about our place-based media advertising solutions and how they can help you reach a wider audience.