In the wake of the tragic mass shooting in Las Vegas earlier this year, three local hospitals created a “Vegas Strong” campaign that Innovare featured on charging stations and LCD screens across the hospital campuses.
Sunrise Hospital & Medical Center, Mountain View Hospital and Southern Hills Hospital & Medical Center, all Nashville, Tenn.-based HCA Healthcare affiliates, decided to display the “Vegas Strong” message in the hospital to encourage patients and families after the tragedy. The gunman killed 58 people and wounded hundreds more, according to the New York Post.
“When the news hit, our team was very mindful of our hospital friends in Las Vegas,” said Michael Ricciardi, co-founder and partner at Innovare. “We are very grateful for our hospital partners and happy to be able to provide new communication vehicles for them to leverage.”
With the addition of new hospital partners in Indiana, New Hampshire, and Tennessee, Innovare is now partnered with 75 hospitals in 19 states. Much of this growth has been fueled by the ability to expand our partnerships with our current health system partners, specifically adding multiple programs within Northwell Health and HCA.
“The expansion of these partnerships has truly demonstrated the value in the Innovare Community Showcase model. In addition, the ability to experience such rapid growth in other markets throughout the country and partner with new, leading health systems such as the Wellmont Health System in TN is very exciting!” Said Mike Ricciardi, New Business Partner & Co-Founder.
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The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted.
Print experienced a whopping 10% fall to £1.1bn in UK ad spend in 2016. Direct mail also struggled, with an even steeper 10.4% fall to £1.71bn. TV, meanwhile, saw flat 0.2% growth to £5.27bn, which is forecast to turn into a 0.5% decline by the end of 2017, according to the AA/Warc’s annual Expenditure Report. Compare this to the 13.4% rise in internet ad revenues (£10.3bn) and the 45.4% increase in mobile ad spend (£3.86bn) for 2016, and there’s clearly a stark difference.
However, it isn’t all doom and gloom for the so-called traditional advertising channels. Last year, out-of-home grew total ad revenues by 4.5% to £1.1bn. And although this is predicted to slow over the coming years (2017: 3.4%, 2018: 2.3%), outdoor is backed to remain in positive territory while other traditional channels are expected to fall into even deeper decline.
Read entire article: https://www.marketingweek.com/2017/07/24/outdoor-advertising-digital-transformation/
Hospital Placed Media is a growing force in the Digital Out-of-Home industry:
18 States and Growing! Innovare is thrilled to announce we will be working with Hospital partners in both Indiana & New Hampshire!
Written by Staff | March 30, 2017 |
The company’s first partner was Winthrop-University Hospital in Mineola, N.Y., signing on in March 2011; since then, the company has grown to partner with numerous leading hospitals across the country— including more than 20 HCA hospitals, Northwell Health in New Hyde Park, N.Y., RWJ Barnabas Health in West Orange, N.J., as well as the Allegheny Health Network and St. Luke’s University Health Network in PA.
Hospitals contract with Innovare to partner on marketing and media strategy, and the company tailors each initiative to the specific hospital to complement what the hospital is already doing.
“The business was born out of how rapidly the healthcare industry is evolving. It’s becoming a more competitive space, and hospitals are trying to communicate many different things to the outside world,” says Michael Ricciardi, co-founder and partner – business development of Branchburg, N.J.-based Innovare Medical Media. “Hospitals are challenged to find different ways to communicate their message and tell their community about awards, rankings and local initiatives.”
Hospitals have space within their facilities and around campus to promote the hospital’s service at no extra capital cost. Innovare works with hospitals to leverage those opportunities and they contribute newly generated revenue back to the facility. For example, the company worked with the HCA Far West Division hospitals to transform previously sterile areas of the hospital to areas to cross-sell strategic initiatives, feature staff and boost morale.
“Most hospitals are looking for new or creative ways to get ahead of the curve and further their presence and awareness in the community,” says Mr. Ricciardi.
The company partners with hospitals on communication methods, such as signage and banners across the hospital campus, as well as technology that can improve the patient and family experience.
“The Innovare program launched in April 2013, features leading local and regional businesses in digital, large-format, edge- and back-lit signage placed in high foot traffic areas throughout the hospital network. It has proved popular with businesses because it is affordable and reaches thousands of patients, family members, visitors and hospital employees,” says Ken Szydlow, vice president of marketing, St. Luke’s University Health Network.
Innovare’s most recent initiative has been installing digital media charging stations at their partnering facilities so families can charge their cell phone, laptop or other digital devices while in the hospital’s lobby.
“Many individuals arrive at the hospital unexpectedly without charging cords for their phones, tablets or computers, and they may be waiting some time for word about a friend or loved one who has had surgery or is undergoing a procedure,” said Senior Vice President, Marketing, Advertising and Public Relations at Mineola, N.Y.-based Winthrop-University Hospital J. Edmund Keating. “This creative charging station enables us to provide a valuable and convenient service to patients and visitors who may need to power up their devices.”
Charging stations alone could come at a huge expense, but Innovare installs and maintains the equipment for hospital partners at zero cost to the hospital by leveraging messaging by hospital approved sponsors to support the program.
“The big need we found on the hospital side was developing and manufacturing these charging stations and the units we have developed charge 16 devices at once,” says Mr. Ricciardi. “The hospitals are putting them in cafeterias, waiting areas and lobbies so people can connect free of charge. That’s a win on the patient experience side and a huge service hospitals can provide while being able to communicate effectively with this on-campus audience. In addition to the impactful marketing vehicles and charging stations hospitals gain from this relationship at no cost, Innovare thrilled to have contributed over $1M to our partners is a short period of time.”
Sabriya Rice, Business of Healthcare Reporter (2/16/2017)
Americans spent nearly $3.4 trillion on health care in 2016 and those costs are outpacing the average projected increases in the gross domestic product, according to data published Wednesday.
Health spending grew 4.8 percent in 2016, slightly less than the year before when it rose 5.8 percent.
However, don’t expect the expenditures to stall for long, the report found. They could account for nearly 20 percent of U.S. spending by 2025.
The new data from the federal Centers for Medicare and Medicaid Services was published online in the policy journal Health Affairs.
According to the analysis, health care spending will grow at an annual average of 5.6 percent from 2016-2025, leaving the nation’s health care tab at $5.5 trillion in less than a decade. That would account for about one-fifth of the economy and dip into the budgets needed to fund other national priorities.
To continue reading this article please visit: http://www.dallasnews.com/business/health-care/2017/02/15/spending-health-care-reached-34-trillion-2016and-expected-rise-report-says
Innovare Medical Media (Innovare) has recently entered 3 additional states and solidified several new and exciting Hospital partnerships. This has further propelled Innovare’s need to invest in growing its team by hiring an additional 4 marketing consultants.
For more information on opportunities with Innovare, call us at 866.887.2207!!!