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AdCouncil Fatherhood Involvement Campaign with Innovare Medical Media
AdCouncil Fatherhood Involvement Campaign with Innovare Medical Media #dadication
What is #Dadication? It’s just like dedication but it means that as a father, you never stop being a dad. There’s no one right way as long as you show up for your kids, even when it’s not so easy.
The Fatherhood Involvement campaign PSAs highlight the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. By acknowledging the hard work they put forth in the face of hardships, the campaign seeks to provide all fathers with confidence to keep going in their efforts to be present for their children.
The AdCouncil ran this community campaign across the Innovare Hospital Placed Media network in top DMAs throughout the country.
Hunterdon Health Chooses Innovare for Patient Services
Innovare will Provide Three Free 6’ Tower Phone Charging Stations to Hunterdon Health
Hunterdon Health entered into a long-term partnership with Innovare Medical Media in June 2024 to receive three mobile phone charging stations that will be positioned to assist patients and visitors during their visits to the Hospital in Flemington, NJ and Health & Wellness Center in Clinton, NJ. This marks Innovare’s 17th hospital & health venue within NJ and 295th nationwide.
In order to support the free program that derives a new revenue stream for the health system, Innovare’s sales manager, Liz Zuk, and Hospital Placed Media Specialists, Tom Campbell and Cathy Breen, are working with local and regional supportive businesses.
The program’s LCDs will feature hospital service marketing messages with supportive local and regional business sponsors.
The photo attached is of Innovare’s charging station units at its partner, Meridian Zero’s, manufacturing site.
Boone Health Chooses Innovare for Marketing & Patient Services
Boone Health will Receive Multiple Phone Charging Stations for Patients and Visitors at No Cost to the Hospital
Innovare Medical Media has entered a multi-year contract with Boone Health to provide phone charging stations for patients, visitors, and healthcare professionals. This no-cost initiative will also allow the hospital to market its own services on commercial-grade embedded LCDs.
During the week of June 10th, Innovare will be meeting with 50+ businesses in the greater Columbia market who will help to sponsor this initiative. Many of these sponsors are current supporters of the health system and understand the great economic benefit between the community and its regional hospital. The Innovare team, consisting of Amanda Mack and Dominick Cirianni, looks forward to supporting the community and hospital. To learn more about Innovare and our partners, email: info@innovaremedia.com.
Boone Health is a 392-bed full-service hospital located in Columbia, MO, and excels in services such as cardiology, neurology, oncology, surgical, obstetrical, and orthopedics, among numerous other specialties.
Innovare is a family-operated business located in Branchburg, New Jersey, that has partnered with 300 hospitals and healthcare venues nationally. Innovare provides the hospitals with free phone charging stations, free digital marketing platforms, and the opportunity to create new revenue streams.
Innovare Medical Media Partners with the Ad Council for Hospital Placed Media
Innovare Medical Media is Proud to Partner Up with the Ad Council to Leverage Hospital Placed Media
Working in partnership with the Ad Council, Innovare Medical Media is proud to leverage Hospital Placed Media to change lives through the power of communication. With a focus on Alzheimer’s awareness, child car safety, diabetes prevention, fatherhood involvement, flu vaccination and saving for retirement, these campaigns will meet audiences at a critical point of care, educating patients and inspiring them to speak with their healthcare provider about these important issues.
Innovare co-founder Michael Ricciardi commented, “It is inspiring to see the powerful work behind The Ad Council and we are grateful to be able to support them with Innovare’s Hospital Placed Media Network.”
“It has been wonderful working with the team at Innovare as together, we have mapped out a great communication plan for 2024,” said Ad Council Assistant Manager Avery Bain. “We won’t stop until we live in a society where every single person can thrive.”
Innovare and Hofstra University Case Study
HCA Healthcare Showcases Their Newest Campaign with Innovare’s Hospital Placed Media
HCA Healthcare Unveils their ‘We Show Up’ Campaign
Innovare is thrilled to collaborate with HCA Healthcare in unveiling their latest campaign, showcased across hospital placed media.
As HCA leads a rebranding initiative with their ‘We Show Up’ campaign, we’re proud to stand alongside, embodying dedication and care in every interaction.
Innovare’s Strategic Creative Design Coordinator, Lindsay Speranza said, “The HCA Far West Division has been partnered with Innovare since 2013. It’s exhilarating to witness the continuous stream of new installations, our team continues to complete and equally stimulating to observe the evolution of our established markets over the years, particularly with our great health system partners such as HCA as they highlight new branding initiatives.
Universities Love Hospital Placed Media: SUNY Canton
Success Spotlight of our valued advertisers at SUNY CANTON!
Universities love Hospital Placed Media: Success Spotlight of our valued advertisers at SUNY Canton!
The State University of New York at Canton is a public, coeducational, residential college located on a spacious campus along the banks of the Grasse River. SUNY Canton makes education a hands-on engaging experience to prepare its scholars for careers.
Showcasing university and colleges on our Digital Charging Station has been great to for prospective students, see what they said about about us.
Battle Borne Showcases Their Mission on Innovare Hospital Placed Media (HPM) Screens
Battle Borne partnered with Innovare on 16 LCD screens
Innovare Medical Media was thrilled to partner with not-for-profit Battle Borne to provide exposures in 16 hospitals in the Lehigh Valley. Battle Borne’s campaign was to bring awareness to its 4th annual “Lehigh Valley Walk for Recovery,” which commences on Saturday, June 8th, from 2 to 6 p.m. at the Lehigh Carbon Community College.
Battle Borne’s mission is to connect veterans with the resources needed to recover from mental, emotional, and physical trauma so they can restore their lives and reintegrate into society. This organization achieves this through a collaborative effort of like-minded individuals and organizations, leveraging both internal and external resources to assist veterans in the community.
St. Luke’s University Health Network has been extremely supportive of this initiative by providing the needed space. The video in this article is featured for visitors, patients, and healthcare professionals on St. Luke’s campuses across the Greater Lehigh Valley.
Michael Ricciardi – As Featured in The ADVERTISING Club on New York
April: The Trends That Stuck, the Trends That Flunked
1. Culture has become a huge initiative for many companies – especially those in the media and advertising industry. With the pandemic coming to an end, many are feeling stripped of their “work-life balance” that they felt they were given due to RTO. How is your agency or company managing culture/work life balance in 2024?
Innovare Medical Media values a work hard/play hard mindset, and loves to see our team succeeding while having great fun, both working and playing…even when it is hard. In recent years, the traditional nine-to-five office model has undergone a remarkable transformation. The rise of remote work has revolutionized how we perceive productivity, collaboration, and work-life balance. In 2024, many companies and agencies are prioritizing the well-being of their employees as they transition back to more traditional work settings following the pandemic. Flexibility, Scheduling, Communication, and Time Off are all part of the equation of how Innovare Medical Media is managing culture and work-life balance for its team of Innovarians.
- Flexibility: Innovarians have a hybrid schedule that allows them to work remotely part of the time and be in the office part of the time. This flexibility enables our team to better balance their work and personal lives while being productive and contributing to both.
- Scheduling: Innovare has seen some benefits as we continued the work from home hybrid model as it allows our team to have more control over their schedules and less commuting stress.
- Communication: Transparent communication from leadership regarding expectations for work hours, availability, deadlines, and performance helps the team manage their time effectively and reduces stress. Providing clear guidelines on when the team is expected to be available and when they can disconnect helps establish boundaries and maintain work-life balance.
- Time Off: Our team is encouraged to their paid take time off in order to recharge, spark creativity, and prevent burnout. In addition to PTO, Innovare offers the team a number of four-day extended holiday weekends throughout the year.
However, while remote work offers unparalleled flexibility, it’s essential not to overlook the importance of being in-office to foster culture and strengthen the idea sharing. Being at Innovare HQ, there are numerous opportunities for the team to engage where you see new opportunities for spontaneous interactions, as well as camaraderie, collaboration, and celebration. The backbone of our team is formed by the VITALS in which they live by. Similar to company values, the Innovare team operates on a core set of VITALS that become more evident with face-to-face interactions which facilitate solid relationships and cultivate a strong sense of belonging within our team. In addition, Innovare schedules frequent team building events in the office as well as offsite to celebrate coming together as a team as well as their hard work and success.
As Innovare continues to grow, we will navigate the evolving landscape of work, embracing flexibility while nurturing in-office culture. With the right balance in a hybrid model, we believe Innovare is able to maximize our team’s performance in what will continue to be an ever-changing, dynamic world.
About Innovare: Innovare Medical Media is partnered with close to 300 Hospitals and healthcare venues nationwide in over 30 states to deliver a community showcase advertising program on hospital campuses. This program, delivered at no cost, provides hospitals with a marketing opportunity, a mobile phone charging patience service, and a new unrestricted revenue stream. To sponsor the program, local, regional, and national businesses participate to advertise their products and services to the valuable demographics of healthcare professionals, visitors and patients. Learn more at www.innovaremedia.com.
About the author you can find Mike outside of work on a field or court coaching and playing with one of his three kids, hanging out with his wonderful wife, or teeing it up on the golf course.
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