Innovare – Company of the Year

Charging Stations-Marketing-Revenue

Over 125 Hospitals have found their entrepreneurial spirit WIN-WIN-WIN

Since the beginning of the pandemic, healthcare professionals have been on a battle footing worldwide. They are working long hours with limited resources to fight the current global threat called COVID-19. In order to recognize their efforts, many communities are now putting their time and creativity into public expressions of gratitude, from making streetside graffiti to posting billboard banners.

Hospitals and community businesses have also sought to promote their message of thanks to healthcare professionals. Recently, Northwell Health leveraged their digital signage platform partners to feature messages of gratitude to all the healthcare workers, first responders, and essential employees, followed by a montage of these heroes in action.  Tactically placed across Northwell’s facilities,  this digital signage quickly grabbed public attention and boosted the morale of the healthcare professionals.

One of the architects of such strategically-placed media at Northwell Health is Innovare Medical Media (Innovare)—a pioneer in the digital signage and charging solution space.  Innovare brings an entrepreneurial model to the healthcare space, providing hospitals with free digital charging solutions and contributing revenue from the project back to the hospital. “This pandemic has put additional pressure on all of us and as hospitals continue to face increasing healthcare expenses, decreasing reimbursements, and shrinking marketing budgets, this project is a win-win-win for Hospitals,”  enthuses the co-founder of Innovare, Michael Ricciardi, as a proud partner of such an initiative.

Notably, this partnership between Northwell Health and Innovare was not something new. Innovare has been associated with Northwell since 2012, and, over the years, has installed 11 community showcase display programs across multiple Northwell healthcare facilities, with 2 more hospitals scheduled to be installed this year.  “I first came across Innovare late in 2016 as they were developing a program at one of our sites, Huntington Hospital, and it all seemed too good to be true,” said Kim Schwalb of Northwell Health.  As a Senior Manager of Business Operations, Kim oversees the Innovare project and manages the recurring revenue contributions as well as the approval of all content.  The digital signage component of this project is a great way to reinforce hospital branding initiatives and the charging stations are a hit with patients, visitors and staff.  In addition, Schwalb remarked, “the funds from the revenue share have been critical to helping support employee engagement and local level community sponsorship events.  With the addition of more Northwell Health hospitals, and new display technology, I have seen the revenue increase year over year.”

Optimizing the Marketing Content for Healthcare Space

NYU Winthrop Hospital was the first to launch Innovare on its entrepreneurial journey in 2011.  Now, 128 hospitals have chosen to launch this new technology with over 30 hospitals joining in 2019 alone.  Innovare’s mission is to create highly effective ongoing hospital branding and marketing platforms, enhance the appearance of sterile public areas in hospitals and even support the patient experience at zero cost to the hospital.  All this is accomplished with financial support from hospital-approved regional businesses. Innovare has already contributed over $3 million back to hospitals during the past five years.

Not surprising, Innovare has a healthy list of health system partners in both the not-for-profit and for-profit space leveraging this entrepreneurial model.  For example, Lynn Robbins, Director of Marketing and PR at Portsmouth Regional Hospital commented, “Portsmouth Regional Hospital was looking for cost-effective solution to effectively market/brand the hospital as well as support patient experience by providing charging solutions. Once introduced to Innovare, we quickly saw the business model as a no-brainer. Innovare not only provides hospitals with free marketing displays and free Charging Stations, but they service and maintain the entire program and even contribute revenue back to the hospital.”

The seamless and turnkey digital signage platform provided by Innovare helps healthcare facilities dump the antiquated poster boards, easels, and vinyl banners from their buildings, and enhance the appearance of their sterile public areas. These digital charging solutions with large-format hospital graphics can be placed throughout the hospital facilities to feature impactful hospital marketing content as well as pre-approved, leading local and regional businesses’ content, community messages and CDC guidelines.  “Considering the impact of this crisis, many of our hospitals, have chosen to run messages of thanks and gratitude, along with motivational content geared toward the healthcare professionals across the Innovare platform.  The outpouring of support has been wonderful to see as all the frontline workers are the great heroes in this crisis,” Ricciardi explained.

A Community-Sponsored Solution for Hospitals

What makes Innovare a remarkable choice for health facilities is its proprietary concession model through which they do all the heavy lifting – and its complete solution is offered to hospitals free of cost. Innovare leverages messaging by hospital-approved sponsors (colleges, credit unions, banks, other leading employers), to support the entire project and creates a revenue share which allows them to contribute revenue back to the hospital mission priorities…several million dollars to date and growing!  For example, some hospitals have the funds directed toward their foundation, others towards employee engagement, and some readily put the revenue back into marketing budgets.

Traditionally, the waiting lounge or cafeterias of the hospitals have broadcast television news and ad content, which may not be particularly well-suited for the hospital settings, and hospital management has no control on what content goes on-air. With Innovare’s digital signage solutions, those challenges are resolved as hospitals can now control all the messaging that is displayed, thereby facilitating a more appropriate, targeted and niche content.

A Gift that Never Stops Giving

The benefits of Innovare’s community display solution extend even further. These solutions are truly first-of-its-kind, considering they also combine mobile charging stations with the signage to enhance the patient and visitor experience even more.  As Ricciardi highlights, “Hospitals are now looking to add charging stations in their waiting areas. In many cases, hospitals purchase these charging solutions themselves and get entangled in an ever-increasing maintenance cost”. On the other hand, with an added benefit of integrated mobile charging stations, Innovare’s digital display solutions are becoming more valuable for key waiting areas, lobbies, and cafeterias.  Innovare partner, Ballad Health has benefitted from the easy implementation of the charging station project. As Jennifer McCroskey, Patient Experience Specialist, describes, “When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this.  The Innovare project just made sense.  These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us which is remarkable.  I can’t think of another product or service we’ve implemented that didn’t require the hospital to cut a check, and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus.”

Going the extra mile, Innovare is also responsible for the service and maintenance for all the display solutions and ensures that these solutions are updated with the latest technology through its local area service representatives. “We are responsible for installing signage solutions to all the way through servicing and maintenance of the equipment,” added Marianne Pish, from the Innovare Team.

Moving ahead, Innovare is now poised to reach out to more healthcare providers with its integrated offering. Especially, as digital signage and charging stations are fast becoming an industry-wide trend, it is a favorable time for Innovare to grow above and beyond. The company is also improving its charging stations by including the provisions of wireless charging. “With the ongoing enhancements of our integrated offering, many folks at the hospitals will find them to be a wonderful value-add for patients, visitors, and staff.  We are thrilled so many leading hospitals have chosen Innovare and it has been incredible to see our network grow coast-to-coast so quickly.  We look forward to continuing to support our hospital partners and uncovering new partners to support for years to come.,” concludes Ricciardi.

https://marketing.healthcaretechoutlook.com/vendor/innovare-medical-media-charging-stationsmarketingrevenue-over-125-hospitals-have-found-their-entrepreneurial-spirit-winwinwin-cid-1517-mid-146.html

Hospitals and Leading Businesses Express Thanks to Healthcare Professionals

Healthcare Professionals are Hero’s During the Covid-19 Pandemic

Healthcare professionals are pouring their hearts and souls into keeping communities safe and healthy during the Covid-19 pandemic.  They are working around the clock, tirelessly and selflessly to take care of and save those affected by the virus.  The drive, professionalism and undaunted courage in the face of the most intense pandemic in modern history is appreciated by everyone as these individuals are putting themselves in harm’s way every day.

The Innovare showcase program now features Hospitals and community businesses promoting their message of thanks to these wonderful healthcare professionals.  For example; Trinity Health says “ Thank you to our Trinity Health of New England colleagues for the care you provide to our communities” and as a leading university, Arizona State University writes “Healthcare leaders like you are making a difference. ASU says thanks you”  Many have noticed and appreciated these messages which every one, big or small, is making a difference.

What follows is a compilation of these messages of support.

Ballad Health Expands with Innovare

3 New Tennessee Hospitals Receive Free Innovare Charging Solutions

Ballad Health recently expanded its partnership with Innovare Medical Media to include Johnson City Medical Center and Franklin Woods Community Hospital. These facilities reside in Johnson City, TN, as well as Indian Path Community Hospital in Kingsport, TN.  This comes on the heels of successful launches with Ballad Hospitals; Bristol Regional Medical Center and Holston Valley Medical Center in 2018. Innovare’s success at these initial programs has propelled the expansion into these facilities. 

The Innovare Community Showcase Program will allow local and regional businesses to market towards valuable audiences at these hospitals which include: healthcare professionals, visitors, and patients. These hospitals are the greatest economic engines of their communities and are an ideal place to reach the local and regional community buying power. In addition, healthcare in America is growing exponentially with the February 2020 job growth showing 54,000 new jobs in health services, the fastest-growing category. 

Nick Lieberman, Innovare partner and lead on the project, notes “after having incredible success with Ballad Health in Bristol and Kingsport where businesses have already invested over a half-million dollars, we are excited to continue to grow and enhance these new programs.  Innovare will be introducing 5 brand new mobile phone charging stations coupled with large format LCDs to display local and regional community business messages. 

To learn more about Innovare, click here.

Out of Home Digital Media Wins as Newspapers Falter

Innovare is Leading the Way to Have More Eyes on Your Brand

Innovare Medical Media has successfully built the Hospital Placed Media (HPM) platform in leading markets throughout the country.  HPM is one of the most rapidly growing avenues of advertising that your business will want to take advantage of. In recent years, marketing teams have jumped ship on traditional avenues of advertising like radio and newspapers. They are replacing it with more effective, impactful,  and affordable ventures like targeted media-based advertising. 

Why Visual and Media-Based Advertising Wins Every Time

Billboard Insider claims that when it comes to choosing between radio or billboard advertising opportunities, the answer is easy. “The obvious difference is that billboards offer sight, and a picture tells a thousand words.” According to their studies, a visual advertisement is shown to drive revenue that is more than double of what a radio ad would provide. 

A business will have more opportunity to tell their story to potential customers by implementing a visual and informative advertisement. When it comes to a billboard or media-based marketing like Hospital Placed Media, businesses can effectively segment their content.  This is ideal to select critical placement to reach the right target audience and decide the best frequency and duration of the ad to increase its overall effectiveness and maximize their investment. 

Even billionaire investor, Warren Buffett is giving up on newspapers, and at the end of January 2020, it was announced that Buffet sold his portfolio of 31 local newspapers. The fact that he is selling his investment for less than what he originally paid for speaks to the lack of influence that more traditional media holds. These forms of advertising are often more expensive and offer a smaller window of run time. Media-based and visual advertising opportunities typically contain a longer run time and offer more versatility, which decreases your business’ cost per exposure and thus increases the return on investment.   

How Can You Gain this Control?

Innovare offers complete control over your advertising by allowing your business to target your ideal target audience. Our studies and customer reports have shown that through Hospital Placed Media, Innovare has helped provide companies control over their advertisements and gain a return on investment in a niche market. This far outweighs the benefits of more traditional, old-fashioned media placement such as radio, newspaper, or tv.

Hospital Placed Media is growing at an astonishing rate. You should feel great about the audience, the demographics, the value that Hospital Placed Media can bring to your business. How is your business taking advantage of visual marketing in 2020? With opportunities coast-to-coast, Innovare’s nationwide Hospital Placed Media Platform can help your business today.  

Richmond University Medical Center Installs Free Phone Charging Stations

February 4, 2020 – Richmond University Medical Center has partnered with Innovare Medical Media (Innovare) to enhance the experience for every individual that walks through the hospital’s doors: free cell phone charging stations at multiple locations throughout the hospital’s main building at 355 Bard Avenue in West Brighton.

The new charging stations can charge multiple phones or devices at one time. The stations also have large electronic display screens that project a rotation of advertisements about hospital services and ads for local businesses. The stations are located in the main lobby, visitor lounge for Labor and Delivery, the hospital cafeteria, and the waiting areas for ambulatory surgery, the intensive care unit and the emergency department.

“Smartphones and devices have become an integral part of everyone’s life. This is especially true at our hospital where patients, visitors, and staff are all trying to stay connected with loved ones or up to date on medical issues,” president and chief executive officer, Dr. Daniel J. Messina, said.

The charging stations are the latest technology enhancement provided for patients and visitors at Richmond University Medical Center. Last year, the hospital unveiled its “Patient Tracker,” which sends text messages to mobile phones in real-time. Patient Tracker is activated when a patient is being prepared for surgery. Patients are asked if they would like someone to receive updates during their procedure. If the patient agrees, the patient provides a person’s name, phone number, and carrier service. The selected individual then receives text messages on their device as information is entered into the hospital’s internal patient procedure tracking system.

“There has been tremendous support from local and regional businesses during the launch of this program. Innovare expects to deliver over $150,000 in revenue contributions to the medical center through this partnership,” said Michael Ricciardi, partner at Innovare. “Along with the free digital marketing charging solutions Innovare provided, these revenue contributions will go a long way to supporting the medical center.”

Hospital Placed Media is Driving New Customers to Auto Dealerships 

 

Innovare Medical Media has pioneered the location-based media segment by establishing strategically placed digital ads on hospital campuses. This advertising opportunity has demonstrated the explosive potential to reach a highly valued targeted audience with superior demographics to traditional media.  

Innovare customer, Ray Catena of Union, noticed a significant spike in traffic by utilizing the Innovare marketing platform. Typically, auto dealerships spend a large percentage of their budgets on billboard and online campaigns Now, with Hospital Placed Media (HPM) providing a new medium for targeted marketing with individuals that can afford to buy or lease a new vehicle, auto dealerships are shifting their spending. Ray Catena was searching for a new audience for their marketing campaigns, being in an ultra-competitive environment, where choice is abundant, it was crucial to seek out innovative media opportunities and minimize wasteful spending to stay ahead of the competition. 

Sue Hengstler, Controller at Ray Catena of Union commented, “we have been thrilled with the results and have noticed a direct impact on our business with an increase in customers.” 

The Why

Hospital Placed Media offers an ideal platform that enables businesses to reach high-end target audiences strategically. High-household income, great age, and education demographics, including healthcare professionals and administrators, have savvy marketers investing in HPM more and more.

The Results

Since this partnership, Ray Catena has gone on to partner with two additional hospitals in New Jersey and has been running various successful campaigns for the past six years. Knowing the hospital audience is growing and becoming more and more valuable, it was a no-brainer to lock in the space ahead of the competition. Sue continued to comment, “The high-end physicians, employer staff, visitors, and patients that the hospital retains are an extremely attractive audience for our dealership to constantly appeal to. In addition, unlike other mediums, the large hospital represents a localized (30-mile radius), impactful demographic that is our ideal target market.”

How is your business taking advantage of innovative marketing in 2020? With opportunities coast-to-coast, Innovare’s nationwide Hospital Placed Media Platform can help your business today. 

Top Colleges and Universities Investing in Hospital Placed Media

As one of the fastest-growing media segments on the planet, Hospital Placed Media growth continues to soar in 2020. 

Colleges and universities are being strategic in their marketing and advertising plans to feature specific campaigns to their target audience.  Duke University and The Ohio State are among the newest to successfully leverage hospital placed media to promote their Colleges of Nursing. These initiatives have content focused on RN, MSN, Doctor of Nursing Practice, as well as Master of Healthcare Innovation programs.

With streaming radio and people turning to podcasts, the traditional radio audience is eroding.  Innovare Sales Manager, Jon O’Dowd commented, “savvy marketers are turning to new, unconventional media opportunities to reach their ideal audience.  At Innovare, we are excited to be at the forefront of the trend and happy to be supporting colleges and universities with an ideal media placement.”

For more information on how your program can take advantage of hospital placed media, contact us today!

 

Hospitals Are Controlling Content in 2020

Hospitals typically struggle with advertising content on live TV being displayed on their campuses. Whether it’s in the waiting room or cafeteria, mainstream news channels run content that hospitals have zero control over. Recently, hospitals have been finding the value in being able to monitor and control the messaging visible to their key audience. The control and content management with advertisers that a hospital decides to partner with is a game-changer.

In 2020, hospitals now have the opportunity to work with industries and ads that are relevant to their patients and employees. Innovare offers a unique experience with digital charging stations that not only provide a convenience for your patients, visitors, and employees but also give them relevant information. The hospital has 100% control over which advertisers participate. Innovare offers hospitals the opportunity to partner with local, regional, and national businesses that are relevant to their industry. Colleges and Universities are one of the nation’s leading investors in Hospital Placed Media. Many promote degree opportunities such as RN, BSN, MSN, and MBA programs for continued education and training for doctors and nurses.

Take back control over the ads your employees and patients are being exposed to in 2020! Innovare will partner with you to ensure the best possible experience for your charging station users from when they first plug in their phone to the moment they leave with new and relevant information.

How is your facility taking back control over ad placements in 2020? Contact Innovare today to learn more about how you can claim that freedom.

9 new Hospitals in Arizona Jump On Board with Innovare!

Innovare enters the Phoenix and Tucson Market

Innovare Medical Media just finished installing nine brand new Hospital Placed Media programs in the Phoenix and Tucson Market. This brings Innovare’s total installed programs to 32 in 2019. We are excited to cultivate these relationships in 2020 and continue to grow beyond our current success.

With overwhelming support from leading and local businesses who have chosen to invest in our 60 locations, the market has experienced a successful launch and is still growing! These clients understand the value of getting their products and services in front of healthcare professionals, visitors & patients. Our 2 Tucson hospital opportunities have already sold out, and there is limited inventory available in the 7 of the Phoenix-area hospitals.

To learn more about Hospital Placed Media (HPM) opportunities, call us at 866.887.2207!

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