Innovare in Mississippi

Innovare recently installed its first Community Showcase Program in the state of Mississippi!  Innovare has partnered with Garden Park Medical Center in Gulfport, MS where we have installed our proprietary design equipment, including a cafeteria mural and LCD.  Innovare worked with hospital leadership to create a unique “Sense of Place” via Innovare’s state of the art stretch fabric displays.  Each display has a vibrant image of the Gulf Cost that works as a surround to the sponsorship messages.

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“This is a first of its kind design for our industry” states Nick Lieberman, President of Innovare.  “We are thrilled with the success of our program at Garden Park Medical Center and look forward to doing more great things with this partnership” said Lieberman.

Innovare Participates in the Re-branding of North Shore-LIJ Health System to NORTHWELL HEALTH.

northwell-logoAs 2016 began one of Innovare’s long term partners North Shore LIJ, expanded and rebranded to become Northwell Health. In the spirit of true partnership and innovation, Innovare stood ready to facilitate the new Branding message via the Innovare Community Showcase program at LIJ Medical Center in New Hyde Park and North Shore University Hospital, Manhasset.

”Northwell is about innovation, so it’s no surprise that they chose to partner with Innovare, long before we were an industry name in the region” says Mike Ricciardi, Business Development and Co-Founder of Innovare. Innovare is currently partnered with over 20 Hospitals throughout NY, NJ and PA and 50+ nationwide. As the Healthcare Industry continues to evolve, Innovare will continue to play a vital roll in communicating what is NEW!

Hospitals: Are you marketing to the right audience?

Written by Emily Rappleye | April 27, 2016 | Becker’s Hospital Review

Hospitals and health systems trying to capture a greater portion of their market should take a closer look at their marketing campaigns.

According to a report from Adweek, marketers may be missing an important segment of their audience. Here are three tips from the report on finding that audience and crafting the right message to reach it.

1. Women are the chief healthcare decision makers.
Women are the “chief medical officers” of their families, according to Adweek. It cites a 2015 study from healthcare communications company GreyHealth Group that found women make decisions for their families 94 percent of the time.

“Women lean into healthcare and are typically a more captive audience” than men, TBWAWorldHealth CEO Sharon Callahan said, according to Adweek. “Our goal should be to further fuel and meaningfully tap into this curiosity. Marketers need to respect their knowledge and not operate at the 101 level — but still keep it simple.”

2. Understand what women are looking for.

Read more: http://www.beckershospitalreview.com/hospital-management-administration/hospitals-are-you-marketing-to-the-right-audience.html

2016 Growth & Hiring

Innovare Medical Media (Innovare) is doing business in 3 new states this January 2016, growing its portfolio by an additional 12 nationally leading medical centers.  Liz Zuk, Innovare’s Sales Manager, who will be leading the development of these facilities said, “This partnership is an incredible opportunity to provide positive patient experiences and services through new high-tech media solutions on these campuses.  In addition, the Innovare Showcase Program is a great vehicle to strengthen the relationship with the community while providing a large platform for hospitals to market their brand and services”

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With Innovare now doing business in Mississippi, Missouri, and Kansas they will be hiring an additional 8 Outside Sales Representatives to work with leading local, regional and national businesses who want to partner with these hospital facilities.  This is almost a 100% increase to the sales organization. To find out more, please visit the Innovare career webpage at  http://innovaremedia.com/careers-at-innovare/.

 

GROWING AGAIN: INNOVARE ADDS 8TH & 9TH STATE

WAInnovare Medical Media (Innovare) has reached a partnership with 3 new hospitals: 2 in Washington State and 1 in Louisiana. These coast to coast strategic growth locations compliment Innovare’s current portfolio extremely well. Jim Carey, new business partner at Innovare, noted “It is very exciting to see hospitals continue to embrace our business model and seize on the opportunity to enhance their internal marketing and communication platform nationwide”. Innovare has plans to continue its year over year +100% growth into 2016.

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Innovare also continues to work with their Hospital partners to create innovative marketing and communication vehicles while strengthening the patient experience. Strategic patient experience deployments have been successful in many markets across the nation for Innovare’s Hospitals. The Innovare Showcase Program has been built to provide Hospital’s with a competitive edge in their geographic territory.

To find out more information about the Patient Experience Deployments in 2015 contact Innovare at 866.887.2207 or info@innovaremedia.com.

 

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