Hospital News

“When I started at St. Joseph Medical Center, I was thrilled to have stepped into the launch of first Innovare program within Prime Healthcare. There are basically no marketing initiatives that can be completed at no cost to the hospital so everything we try to do requires me to fight for new budget dollars. This appeared to be a huge win for our hospital as the entire project was free for the hospital. Innovare installed impactful marketing display technology which included a valuable charging solution for our patients, visitors and staff which now supports the overall on-campus experience.”

Ericka Beeler, MBA Director, Business Development & Marketing, St. Joseph Medical Center

Innovare Medical Media (Innovare) is honored to add Erlanger Health System (Erlanger) in Chattanooga, TN to its list of innovative hospital partners. Erlanger receives charging solutions to support the on-campus experience, while also promoting their specialties, services and other messages on the digital platform. Innovare was able to install this equipment at zero cost to the Erlanger Health System, and support the system in their effort to improve the patient and visitor experience on their campuses.

Vice President of Public Relations & Marketing at Erlanger, Jed Mescon mentioned, “I have never dealt with a more professional and conscientious group of people than the team from Innovare. From the initial first call to the installation of their charging stations for phones, computers, etc., their professionalism and service have been invaluable. Their promises have turned into a very successful internal marketing platform for our hospital’s mission and commitment to our patients and their families. The setup, selling and follow-through have all been seamless. It’s an honor to have their product throughout our health system.”

To learn more about these free Innovare opportunities, you can reach Innovare at info@innovaremedia.com or 866.887.2207.

Innovare Medical Media (Innovare), based in Branchburg, NJ, recently won the Award of Excellence from the New England Society of Healthcare Communications at its 28^th annual Lamplighter Awards Gala.  The Lamplighters recognize the best-of-the-best in healthcare marketing and public relations throughout New England.

Winning the Lamplighter Award, in the “Success on a Shoestring” category was ideal for Innovare as this category focused on campaigns done with limited budgets.  This win recognized Innovare’s innovative economic model as it provided marketing charging solutions for Portsmouth Regional Hospital (Portsmouth) for free.  Portsmouth has been able to leverage these impactful units to feature hospital marketing and branding content while additional inventory is sold by Innovare on a sponsorship basis to Hospital-approved businesses.  In addition, the proprietary sponsorship model enables Innovare to contribute a portion of the revenue back to the hospital.

“Portsmouth Regional Hospital was looking for a cost-effective solution to effectively market/brand the hospital as well as support patient experience by providing charging solutions. Once introduced to Innovare, we quickly saw the business model as a no-brainer. Innovare provides hospitals with free marketing displays, including Charging Stations, plus, they contribute a percentage of the gross revenue back to the hospital,” said Lynn Robbins,  Director of Marketing and Public Relations at Portsmouth Regional Hospital.

To learn more, contact Innovare Medical Media at info@innovaremedia.com.

Waterbury Hospital, a mid-sized community hospital licensed for 357 beds in Connecticut is the second hospital partner for Innovare Medical Media in the state of CT.

At zero cost, Waterbury Hospital was able to upgrade their mobile device charging station equipment as well as transform some existing space on campus to feature real, hardworking media.  This exciting, new program includes large format billboards and LCD’s to showcase strategic marketing initiatives.  In addition, Waterbury Hospital will receive a brand new recurring revenue stream from Innovare through this program, which is supported by hospital-approved local community businesses.

Mark Holtz, Waterbury Hospital’s Chief Operating Officer, is a proponent of the Showcase Program: “I learned about Innovare when I met Mike (Ricciardi) and Nick (Lieberman) back in 2012 while at Overlook Medical Center.  Once, they talked about the business model, it became readily apparent to the organization that this was a win-win-win proposition, and after completing due diligence, we launched the program.  Hospitals need more ventures like this – no cost, free marketing vehicles and charging stations that freshen up barren spaces, plus we receive a percentage of the revenue!  The timing was great to implement this at Waterbury.  In addition to all the benefits this model already provides, Innovare helped us replace some less expensive and fragile charging stations we previously purchased.”

Numerous community business, some of whom partner with the hospital on other fronts, chose to partner with the Innovare for this initiative.  Jon O’Dowd, Innovare’s Sales Manager, said, “The hospital relationship with the community is very strong, making this initiative extremely successful.  The charging stations provide a tremendous service for patients, visitors and the healthcare professionals on campus that we are thrilled to deploy.”

Innovare continues to thrive, expecting to add an additional 30 Hospitals in 2018, to its already 91 hospital portfolio.  For more information about Innovare you can reach Michael Ricciardi, Partner/Co-founder, at 908-669-2101 or mricciardi@innovaremedia.com.

Innovare Medical Media achieved a significant milestone last week.  Since inception, Innovare has contributed over $2,000,000 back to our hospital partners through the Community Showcase Program! These hospital partners have utilized this additional revenue stream in various beneficial ways.  Some examples over the last few years have been:

• Employee Assistance and Benefits Support
• Additional Dollars for the Marketing Department
• More Charging Stations Units for Patient Services
• Foundation Contributions

Leading hospitals throughout the country are becoming more entrepreneurial in their thinking and have found the Community Showcase Program to be a no-brainer.  For no risk and $0, the hospital receives 1) a free marketing communication network, 2) free charging stations for patient services and 3) a free new discretionary revenue stream.

Innovare shortly anticipates paying its hospital partners $1,000,000 per year moving forward. To learn more about this new and discretionary revenue stream contact Michael Ricciardi, mricciardi@innovaremedia.com.