Hospitals Are Controlling Content in 2020

Hospitals typically struggle with advertising content on live TV being displayed on their campuses. Whether it’s in the waiting room or cafeteria, mainstream news channels run content that hospitals have zero control over. Recently, hospitals have been finding the value in being able to monitor and control the messaging visible to their key audience. The control and content management with advertisers that a hospital decides to partner with is a game-changer.

In 2020, hospitals now have the opportunity to work with industries and ads that are relevant to their patients and employees. Innovare offers a unique experience with digital charging stations that not only provide a convenience for your patients, visitors, and employees but also give them relevant information. The hospital has 100% control over which advertisers participate. Innovare offers hospitals the opportunity to partner with local, regional, and national businesses that are relevant to their industry. Colleges and Universities are one of the nation’s leading investors in Hospital Placed Media. Many promote degree opportunities such as RN, BSN, MSN, and MBA programs for continued education and training for doctors and nurses.

Take back control over the ads your employees and patients are being exposed to in 2020! Innovare will partner with you to ensure the best possible experience for your charging station users from when they first plug in their phone to the moment they leave with new and relevant information.

How is your facility taking back control over ad placements in 2020? Contact Innovare today to learn more about how you can claim that freedom.

9 new Hospitals in Arizona Jump On Board with Innovare!

Innovare enters the Phoenix and Tucson Market

Innovare Medical Media just finished installing nine brand new Hospital Placed Media programs in the Phoenix and Tucson Market. This brings Innovare’s total installed programs to 32 in 2019. We are excited to cultivate these relationships in 2020 and continue to grow beyond our current success.

With overwhelming support from leading and local businesses who have chosen to invest in our 60 locations, the market has experienced a successful launch and is still growing! These clients understand the value of getting their products and services in front of healthcare professionals, visitors & patients. Our 2 Tucson hospital opportunities have already sold out, and there is limited inventory available in the 7 of the Phoenix-area hospitals.

To learn more about Hospital Placed Media (HPM) opportunities, call us at 866.887.2207!

3 Ways to Make Your Waiting Room Better in 2020

Hospitals across the country are making strides in attempting to make their facilities more comfortable for their patients and staff. While most hospitals often feel cold and sterile due to the heavy regulations placed upon their operations guidelines, there are simple ways to improve on the environment of a hospital and make it a less-stressful experience for patients. 

East Meets West 

One of the most natural changes a hospital can make is switching out its current music for something more calming. Many studies have shown that the right mood music can improve blood flow in ways similar to statins, lower one’s levels of stress-related hormones like cortisol, and ease pain. Something as simple as adding a calming playlist to the sound system can help patients, and their families stay calm during a presumably stressful visit to the hospital. 

Technology Juicers 

There is nothing worse than being out and having a cell phone or device run out of battery. Having the same thing happen in a hospital is even worse – between attempting to keep friends and family updated or trying to kill time while waiting for the doctor, having a full battery is vital to keep stress levels down. A simple way to eliminate this stressor is by partnering with Innovare to have a charging station installed in your hospital waiting room. Not only will this allow for your guests and staff members to charge their phone free of charge, but your facility can also utilize its top of the line LED screen to showcase marketing materials for the hospital as well as local businesses. 

Here Comes the Sun (Sort Of) 

A final way to deflate the stress levels in your hospital is to invest in the ambiance of your waiting and patient rooms. Hospital blue(s) have been in business for far too long, and it can often leave a cold impression for most guests. By balancing those colors with some warmth, like neutrals, beautiful beiges, warm wood tones in the paint colors, and furniture choices, it can help improve moods and make the patients feel more at home. The more comfortable a patient is in a facility, the less stressful they will feel. 

How is your hospital taking steps to make patients feel more at home in your facilities? With opportunities coast-to-coast, Innovare’s nationwide services can help your hospital today. 

Innovare has reached $3,000,000 in Hospital contributions!

Innovare’s Win–Win–Win Scenario

Innovare Medical Media recently announced that its program has contributed over $3 million to its hospital partners.  From the launch of the business in 2011, Innovare’s goal was always to contribute to the success of Hospitals in a meaningful way.  Innovare established a no cost Win–Win–Win economic model so that hospitals receive 1). Free mobile charging stations, 2). Free Hospital Marketing Opportunities, and 3). Free Revenue. This “free revenue” has become a significant income stream for our hospital partners. 

As a founding partner, Mike Ricciardi has seen the impact of these revenue streams to hospitals. He said that “some hospitals have allocated thousands of dollars to their charitable foundations, others have put resources toward employee benefits, and still others have devoted resources to innovative marketing opportunities. Innovare’s hope is that the contributions continue to make a meaningful difference.”

Hospitals that have embraced these entrepreneurial opportunities have been attracted to the no-cost model.  Innovare increased its hospital partnerships by almost 40% in 2019 and is now partnering with over 125 hospitals. Innovare expects continued rapid growth in 2020 and launch spots are filling up fast. If your hospital is missing out on this triple win partnership, please contact us so we can send you more information on how to maximize your hospital’s marketing potential. 

St. Luke’s University Health Network Expands with Innovare

Three New Hospitals Take Advantage of the Innovare Program

Innovare Medical Media recently announced its expansion within the St. Luke’s University Health System. St. Luke’s Hospital has partnered with the Innovare Community Showcase for their Gnaden Huetten and Miners Campuses, as well as Geisinger St. Luke’s Hospital. Each hospital will receive charging solutions embedded with a state-of-the-art LCD screen to feature premiere hospital content as well as approved local business content. These charging stations will allow the hospital to market towards patients, visitors, and other healthcare professionals while they are conveniently able to charge their devices for free. 

Innovare is proud to say that now there are ten hospitals within the network that have successfully implemented the Innovare project. Also, this initiative has brought over 80 local and regional business partnerships to those hospitals which would not have been possible without the support of Innovare. These businesses have the opportunity to market to a highly sought after local audience by reaching patients, visitors, and healthcare professionals inside of these hospitals.

To learn more about Innovare, please visit www.innovaremedia.com

The Rule of Seven

When repetition is key, our advertising solutions check every box.

In today’s world, people are continuously being funneled targeted messages. It is challenging to get past all this noise and be heard. This is where the Rule of Seven comes in to save precious marketing dollars and strengthen the impact of business content. Studies show that a potential customer has to be exposed to a product or business an average of seven times before they notice and start to take action. Hospital Placed Media is a prime opportunity for companies to leverage the Rule of Seven and target a highly attractive and valuable niche audience. 

Building Trust

Consistency is critical when it comes to marketing a business, and continuous exposure builds trust with potential customers. When a consumer is exposed to a brand multiple times and can process it over time, the customer is more likely to trust the brand and the expertise they claim to have. Consistent and repetitive branding is proven to work. This, along with the highly targeted audience Hospital Placed Media provides, businesses are marketing in a location the consumer trusts, which supports higher conversion rates. 

Mix it Up

Savvy marketers understand that variety in their marketing mix helps expand their reach. Businesses that feature their content in multiple channels will have greater success in creating seven or more touch points with their target audience. As Hospital Placed Media provides exposure to key local demographics, it is critical Hospital Placed Media is part of a business’s marketing plan.

 Ground Floor Exposure

Hospital Placed Media is a fast-growing channel that many businesses are just starting to explore with success. With valuable media opportunities across the country in leading markets, companies now can receive more quality exposure at a high rate.

How is your business making the Rule of Seven work for you? With opportunities coast-to-coast, Innovare’s nationwide Hospital Placed Media Platform can help your business today. 

Hospitals and Innovare Medical Media Partner to Combat Opioid Addiction

Providing Free Digital Hospital Marketing Space to SAFE Project

SAFE Project x Innovare graphic

Hospitals nationwide have partnered with Innovare Medical Media (Innovare) providing free digital marketing space in hospitals for SAFE Project to help reduce opioid addiction in America. SAFE Project was founded in November 2017 by Admiral Sandy and Mary Winnefeld following the loss of their 19-year old son Jonathan to an accidental opioid overdose. Their mission is to contribute in a tangible way to overcoming the addiction epidemic in the United States.

Reaching the Masses

In this initiative, these hospitals and Innovare have together donated critical marketing space on large digital screens installed in high traffic areas on hospital campuses. Nick Lieberman, President of Innovare, said: “These marketing messages will effectively reach millions of visitors, patients and healthcare professionals with a strong message to fight this epidemic.” Since the Innovare startup, the IMM team has installed hundreds of free cell phone charging stations in hospital cafeterias, lobbies, and waiting areas. The Innovare charging station design incorporates large digital screens for valuable marketing use by the host hospital and regional sponsors.

The U.S. government reports that up to 29 percent of patients who are prescribed opioids for chronic pain misuse the drug every day and more than 47,000 people in the United States die every year after overdosing on opioids. Admiral Winnefeld, Co-Founder of SAFE Project says “The most important thing we can do is share the lessons we’ve learned and gathered, giving other families the benefit of ‘If I only knew then what I know now.” Nick Lieberman added, “It is an honor for our team to partner with Sandy and Mary and SAFE Project in their incredibly important mission of reducing opioid addiction in America. We are excited that our hospital media network will provide crucial knowledge to valuable target audiences at these hospitals across the USA.”

Healthcare Job Growth Leads

“Health care and education saw the greatest net change in job growth over the month of October 2018 as a swell in hiring at hospitals and nursing and residential facilities ushered nonfarm payrolls higher.”

Boidman on Out of Home Strengths and Risks

May 22, 2018 12:05 am

PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary.

Out of Home Strengths

The big audience. Out of home is the only form of media which can deliver an unsplintered audience. TV in particular has fragmented. A prime time show or TV event does not deliver the viewership it used to due to the proliferation of TV channels and cord cutting.

Projected growth. Out of Home is the only form of media which is expected to grow in the next four years because technology is a friend to out of home and an enemy to most other media. Digital billboards and smartscreens will drive revenue. Look at this slide. Out of home is projected to grow 4%/year over the next five years. Newspapers, TV, radio, magazines and directories are projected to decline.

Out of home overindexes with top brands. Google and Apple are spending 9% of their advertising budget on out of home while the average for all US companies closer to 3% on OOH.

 

 

To read more please go to: http://billboardinsider.com/mark-boidman-on-out-of-home-strengths-and-risks/#utm_source=rss&utm_medium=rss

How Outdoor’s Digital Transformation is Winning Over Advertisers (in the UK)

The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted.

 

Print experienced a whopping 10% fall to £1.1bn in UK ad spend in 2016. Direct mail also struggled, with an even steeper 10.4% fall to £1.71bn. TV, meanwhile, saw flat 0.2% growth to £5.27bn, which is forecast to turn into a 0.5% decline by the end of 2017, according to the AA/Warc’s annual Expenditure Report. Compare this to the 13.4% rise in internet ad revenues (£10.3bn) and the 45.4% increase in mobile ad spend (£3.86bn) for 2016, and there’s clearly a stark difference.

However, it isn’t all doom and gloom for the so-called traditional advertising channels. Last year, out-of-home grew total ad revenues by 4.5% to £1.1bn. And although this is predicted to slow over the coming years (2017: 3.4%, 2018: 2.3%), outdoor is backed to remain in positive territory while other traditional channels are expected to fall into even deeper decline.

Read entire article:  https://www.marketingweek.com/2017/07/24/outdoor-advertising-digital-transformation/

Hospital Placed Media is a growing force in the Digital Out-of-Home industry:

 

Do We Have Your Attention?  Find Out More About Working with Innovare