“Health care and education saw the greatest net change in job growth over the month of October 2018 as a swell in hiring at hospitals and nursing and residential facilities ushered nonfarm payrolls higher.”
May 22, 2018 12:05 am
PJ Solomon investment banker Mark Boidman gave a fast-paced talk on the strengths and risks of out of home at the May 7-9 GO2018 conference. Here’s a summary.
Out of Home Strengths
The big audience. Out of home is the only form of media which can deliver an unsplintered audience. TV in particular has fragmented. A prime time show or TV event does not deliver the viewership it used to due to the proliferation of TV channels and cord cutting.
Projected growth. Out of Home is the only form of media which is expected to grow in the next four years because technology is a friend to out of home and an enemy to most other media. Digital billboards and smartscreens will drive revenue. Look at this slide. Out of home is projected to grow 4%/year over the next five years. Newspapers, TV, radio, magazines and directories are projected to decline.
Out of home overindexes with top brands. Google and Apple are spending 9% of their advertising budget on out of home while the average for all US companies closer to 3% on OOH.
To read more please go to: http://billboardinsider.com/mark-boidman-on-out-of-home-strengths-and-risks/#utm_source=rss&utm_medium=rss
The outdoor ad industry has invested huge amounts in a digital transformation that has helped reignite excitement among marketers by making the format more creative, interactive and targeted.
Print experienced a whopping 10% fall to £1.1bn in UK ad spend in 2016. Direct mail also struggled, with an even steeper 10.4% fall to £1.71bn. TV, meanwhile, saw flat 0.2% growth to £5.27bn, which is forecast to turn into a 0.5% decline by the end of 2017, according to the AA/Warc’s annual Expenditure Report. Compare this to the 13.4% rise in internet ad revenues (£10.3bn) and the 45.4% increase in mobile ad spend (£3.86bn) for 2016, and there’s clearly a stark difference.
However, it isn’t all doom and gloom for the so-called traditional advertising channels. Last year, out-of-home grew total ad revenues by 4.5% to £1.1bn. And although this is predicted to slow over the coming years (2017: 3.4%, 2018: 2.3%), outdoor is backed to remain in positive territory while other traditional channels are expected to fall into even deeper decline.
Read entire article: https://www.marketingweek.com/2017/07/24/outdoor-advertising-digital-transformation/
Hospital Placed Media is a growing force in the Digital Out-of-Home industry:
Sabriya Rice, Business of Healthcare Reporter (2/16/2017)
Americans spent nearly $3.4 trillion on health care in 2016 and those costs are outpacing the average projected increases in the gross domestic product, according to data published Wednesday.
Health spending grew 4.8 percent in 2016, slightly less than the year before when it rose 5.8 percent.
However, don’t expect the expenditures to stall for long, the report found. They could account for nearly 20 percent of U.S. spending by 2025.
The new data from the federal Centers for Medicare and Medicaid Services was published online in the policy journal Health Affairs.
According to the analysis, health care spending will grow at an annual average of 5.6 percent from 2016-2025, leaving the nation’s health care tab at $5.5 trillion in less than a decade. That would account for about one-fifth of the economy and dip into the budgets needed to fund other national priorities.
To continue reading this article please visit: http://www.dallasnews.com/business/health-care/2017/02/15/spending-health-care-reached-34-trillion-2016and-expected-rise-report-says
John Commins, January 12, 2016
Healthcare jobs accounted for 18% of the 2.6 million new jobs created in the United States in 2015. Coincidentally, healthcare spending represents nearly 18% of the nation’s gross domestic product.
Hospital job growth exploded in 2015, with 172,200 payroll additions reported, a 306% increase over the 42,400 jobs created in 2014, according to the Bureau of Labor Statistics.
Overall, the healthcare sector reported record job growth in 2015, with 474,700 jobs created, which represents a 53% increase over the 309,000 healthcare jobs created in 2014.
To read more: http://www.healthleadersmedia.com/hr/healthcare-job-growth-set-records-2015
Written by Emily Rappleye | April 27, 2016 | Becker’s Hospital Review
Hospitals and health systems trying to capture a greater portion of their market should take a closer look at their marketing campaigns.
According to a report from Adweek, marketers may be missing an important segment of their audience. Here are three tips from the report on finding that audience and crafting the right message to reach it.
1. Women are the chief healthcare decision makers.
Women are the “chief medical officers” of their families, according to Adweek. It cites a 2015 study from healthcare communications company GreyHealth Group that found women make decisions for their families 94 percent of the time.
“Women lean into healthcare and are typically a more captive audience” than men, TBWAWorldHealth CEO Sharon Callahan said, according to Adweek. “Our goal should be to further fuel and meaningfully tap into this curiosity. Marketers need to respect their knowledge and not operate at the 101 level — but still keep it simple.”
2. Understand what women are looking for.
Written by Emily Rappleye | September 11, 2015
Primary care physicians this year are experiencing bigger increases in total cash compensation than their specialist peers, according to the 2015 “Physician Compensation and Productivity Survey” from Minneapolis-based Sullivan, Cotter and Associates.
Combined with other findings in the survey, this may suggest the trend toward value-based, coordinated care — which puts primary care physicians in the driver’s seat — could be starting to take hold. According to SullivanCotter, Primary care physicians saw a 3.4 percent median increase in total cash compensation between 2011 and 2015, compared to medical and surgical specialists, who saw 2.5 percent and 2.3 percent increases, respectively.
The table below breaks down median total cash compensation in 2015 by physician specialty and is ranked in order of highest to lowest percent change over last year, as presented by SullivanCotter. The information is based on data from 560 organizations and nearly 115,000 physicians and advanced practice clinicians.