For any local business, being able to effectively reach potential customers through a variety of channels is important for maximizing visibility and improving sales. While there is no shortage of ways to share your message, one of the fastest growing trends in marketing is hospital advertising.
Advertising in hospitals works for several key reasons:
- The audience is captive, often for several hours at a time
- The demographics of this audience are premier ($100K+ household income, great age and education criteria, with local reach)
- Ad content receives the undivided attention of the target audience
- Competitive advantage
Advertising in Hospitals
One of the main advantages of advertising within hospitals is that your ads are positioned in areas with long dwell time and busy foot traffic. High impact digital displays with charging capabilities present a tremendous advertising opportunity to connect with this audience.
And, since hospitals see to the needs of those who live and work within their communities, the people who are spending time in hospitals are mostly local. This means they most likely do their buying within 25-40 minutes from the hospital they’re in. For businesses trying to build a local presence, hospital advertising essentially guarantees that their messages will reach the right audience.
At Innovare Medical Media, we offer local businesses with a strategic and uniquely effective way to improve their local advertising reach. We partner with hospitals and provide them with beautiful, custom-made LCD screens placed in high-traffic areas, like waiting rooms, parking garages, and cafeterias. Many of our screens also feature convenient mobile charging stations. When you partner with Innovare Medical Media, your ads will be displayed on each one of our screens many times per day, so everyone from patients and visitors to the hospital’s staff will see your message.
Do you want to have your ads seen by a captive local audience? Contact Innovare Medical Media today and find out more about how our hospital advertising solutions can help your business reach more customers.