Healthcare advertising in Kentucky offers businesses an opportunity that can help increase their presence in the local market and their marketing ROI. When you become a marketing partner with Innovare Medical Media, your ads are broadcast across our network of screens, which are strategically installed in hospitals and other healthcare facilities. This means that your ads will be seen by patients, visitors, and hospital staff, and this can account to hundreds, if not thousands of unique and repeated views per day.
Advertising in hospitals is a proven way to connect with local prospects for a few key reasons, including:
- The audience you’re reaching is captive, often for several hours per day
- The demographics of this audience are excellent ($100K+ household income, ideal age and education criteria)
- Our displays are installed in those parts of the healthcare facility where foot traffic and dwell time are the highest, such as in waiting rooms, cafeterias, lobbies, and parking garages
- The audience you are reaching consists largely of people who live, work, and shop in the region served by the hospital
- Changes in marketing content can be made easily
- It gives you an advertising edge over the competition
As a marketer, you have a broad selection of marketing channels to choose from, but including place-based media advertising in local hospitals and healthcare facilities into your strategy is one of the most effective ways to increase your brand’s awareness and broaden your market reach, especially if you are trying to reach a regional audience.
Advertising in Hospitals in Kentucky
Innovare Medical Media’s healthcare advertising solutions also benefit the hospitals where our digital signage is installed. Our hospital partners receive complimentary custom-made LCD displays that transform their unused spaces into highly effective branding solutions that help strengthen the hospital’s identity and increase profit potential.
At Innovare Medical Media, we not only make our high-definition screens custom for every hospital partner, but we also professionally install and maintain them. Our hospital partners also receive free mobile charging stations which not only increase patient convenience and satisfaction, but also work as additional branding opportunities because each station comes equipped with built-in branding solutions.
Our displays and charging stations present you with an easy way to modernize your facility while at the same time offering greater conveniences to your patients and visitors. In addition to broadcasting ads from local businesses, your custom broadcast feed can include specialized brand messaging, health related news, and other content that your patients and visitors will appreciate while they wait.
Whether you are a local business trying to increase its presence in your local market or a hospital that wants to provide its patients a better experience, healthcare advertising in Kentucky can help you reach your goals. To learn more about the benefits of healthcare advertising in Kentucky, contact Innovare Medical Media today at 866-887-2207 or click here to send us a message.