Now Operating in New Mexico!

Hospital Placed Media is on the rise, and Innovare is expanding into Roswell, New Mexico. Working with three large medical office buildings positioned on hospital campuses in Roswell, Innovare will be installing new digital charging solutions to support the patient experience while individuals find themselves waiting for appointments.

This new digital technology will create a new ad platform in the market for leading local, regional, and national businesses.

Contact Innovare’s team leader about opportunities!  Jon O’Dowd,

Learn more about Innovare in New Mexico Here!

Meet Dominick Cirianni, Hospital Placed Media Specialist


With 30 years of sales experience, Dominick is a dynamic individual with a diverse background. Blending his expertise in sales, coaching soccer, his proud Italian American heritage, a genuine passion for helping others, and his influential advocacy for special education, Dom is an ideal teammate.

How long have you been at Innovare?  How many hospitals did Innovare have when you started? How do you feel about the recent growth Hospital Placed Media? 

My journey at Innovare began just one year ago, and what a remarkable year it has been. When I joined, we had partnered with 164 hospitals, and today, that number stands at an impressive 252, which now includes medical office buildings. We understand that hospital-placed media is very strategic in nature and localized, making it highly relevant to the target audience. Unlike billboards or mass media, which are designed to capture the attention of a broad and often transient audience, hospital-placed media is intended to engage with people who have a strong connection to the local area, either through work or residence. We often refer to this venue as a community showcase. Innovare Media’s growth is a testament to the evolution of traditional out-of-home media and our company’s commitment to hard work. The true Innovarian has the stick-to-it-ivness attitude!

How would you describe the work environment and culture at Innovare?

In such a short time, I’ve made genuine connections that I know will last a lifetime. The people I’ve met here are not just colleagues but friends who share the same dedication and passion for what we do. We work hard and play hard, all the while knowing that the rewards here are truly endless.

Tell us about your approach when working with clients interested in hospital-placed media.

When reaching out to any type of business, I evaluate their services to see if they’re in alignment with the hospital venues that we offer. It’s a two-way street. I have the best interests of the audience in addition to the clients. They are the recipients of exposure and make it all possible. I try to make it a win-win for everyone.

What do you do for fun?

Anything outdoors: fishing, kayaking, camping, etc. I’m a New York sports fanatic, and a loyal one at that. I enjoy “going on adventures” and “finding treasures” with my amazing 11-year-old daughter Mia. We enjoy visiting vintage stores, antique shops, and going to estate sales. Regardless of what we find, we always come home with another beautiful memory we made together. I enjoy a good Pacino or De Niro movie, going to comedy clubs, seeing an orchestra play, or hitting up a local karaoke bar with some friends. I also find it very rewarding to be part of a handful of organizations that work with special needs children as a volunteer. Anyone can offer their time and skills to assist with activities, events, or programs.

If Innovare gave you an elephant and you couldn’t sell or give it away, what do you do with it?

I would buy a plot of land and would most definitely have to get a second one for companionship. I would hire trainers from Thailand and provide animal assisted therapy on a much, much larger scale. In return, I would seek state and private funding, as they have quite an appetite. I have yet to meet a person who wasn’t immediately happy when meeting an elephant.

Oh, one more thing: while wearing an Innovare Elephant Bonnet, I would hire him to wash my car daily, since they work for peanuts.

Meet the rest of the Innovare Medical Media Team Here!

Fidelity Knows the Value of Hospital Placed Media

Innovare provides space for Fidelity to advertise its HSA Investment Product

Innovare is excited to announce that Fidelity Investments is a believer in the niche Hospital Placed Media (HPM) audience: healthcare professionals, visitors, and patients. Specifically, the Fidelity campaign showcases the Fidelity Healthcare Savings (HSA) product to reach this audience in parts of Florida, Washington, and Tennessee. 

Learn more about Innovare Medical Media’s Footprint!

Hofstra Pride & Innovare Medical Media

Innovare would like to announce its newly extended partnership with Hofstra University through 2029!

Hofstra University enhanced their existing advertising campaign to strategically promote many of their leading academic programs and degrees across Innovare’s Hospital Placed Media Network in NY.  Hofstra has sought out tactical media platforms and continues to see the value in reaching an ideal target audience of healthcare professionals that are significantly more likely to further their education.

Founded in 1935, Hofstra University is a nationally and internationally recognized institution that has been cited on the Best College lists of U.S. News & World Report, The Princeton Review, Fiske, Washington Monthly, Forbes, LinkedIn, and Hofstra is also the only university chosen to host three consecutive U.S. presidential debates (2008, 2012, and 2016).  For over 80 years, Hofstra University has become a leading education institution in NY with over 165 undergraduate and approximately 200 graduate programs.

Innovare Accelerates Growth in 2023

Innovare Increases Portfolio by 35% in 2023


Innovare Medical Media, the nation’s leader in Hospital Placed Media (HPM), is having a robust 2023 and has increased its HPM venues by 35%. Innovare recently added location in Idaho, New Mexico & Illinois and is now operating in 31 states and 64 DMA’s.  More than ever recorded, Hospitals and Medical Office buildings on Hospital campuses, are now providing healthcare professionals, visitors, and patients a phone charging solution at their facilities. The large format LCD screen embedded in the units allows for local, regional, and national businesses to reach this highly attractive audience with different messaging.

As Innovare continues to build out the niche platform, more national businesses are finding that not only is the audience extremely valuable, but the portfolio is diverse and strong with locations nationwide. Fidelity, JP Morgan Chase Bank, Walmart, Clorox, US Army, Western Governors University, and State Farm, to name a few, have all executed campaigns in 2023. Innovare’s National Account Specialist, Samantha Sampey, has been with the company for 10 years and is helping to lead this national clientele push. Samantha commented, “Watching our business grow from 5 venues to 250+ has been extremely rewarding and allows us to offer a national presence to such an attractive audience. Leading brands have found the hospital audience to be incredibly valuable to reach both high income earners and the 55+ community and baby boomers”.


National Client Case Studies:

Western Governors University – Largest Online School in the U.S.

FIGS – Healthcare apparel company


Learn more about Innovare Medical Media:


Innovare Raises Awareness for the Assistance League

Innovare has partnered with the Assistance League to spread the supportive messages to expand brand awareness of National Assistance League and its Chapters with education, coaching, resources, advocacy, and networking.

Matt Zarcufsky, Executive Director at National Assistance League commented, “Assistance League is immensely grateful for the generous partnership with Innovare, who has helped us share our organization and Action Week campaign’s message to a much larger audience than we could have imagined possible.”


Learn more about National Assistance League

Learn more about Innovare



Innovare Partners Joins DPAA

Hospital Placed Media Company Joins Association as Category is Booming

NEW YORK  – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that  Innovare Medical Media (Innovare) has joined the association. Hospital Placed Media (HPM) has shown itself to provide both an exceedingly valuable point of care opportunity for advertisers to reach both hospital patients, visitors, families, seniors and caregivers, as well as an opportunity for advertisers to reach prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.

You can view Innovare Medical Media’s Audience Info here.

Innovare’s network, consisting of over 230 hospitals and health system venues in 29 states, delivers over half billion annual impressions from healthcare professionals and healthcare users.   Digital out of home in the US is on the rise, with Innovare offering the right audience in the right place, providing for the lowest marketing waste in the industry.

“There is no question that Healthcare in the United States will continue to be top of mind to consumers and Health Care Personnel (HCP).  With the aging baby-boomer population, healthcare utilization will expand and there will be tens of millions of new jobs and opportunities in the industry,” said Nick Lieberman, CEO of Innovare. “Partnering with the DPAA is a no-brainer for Innovare as we continue to grow our niche digital placed based advertising platform in healthcare settings.  Through a variety of efforts and support from the DPAA, Innovare will leverage their organization to fuel our growth.”

“We are pleased to welcome Innovare into the DPAA community,” said Barry Frey, President & CEO of DPAA. “For a myriad of reasons healthcare is top of mind for consumers and leading advertisers today, I look forward to Innovare bringing their expertise in this space to share with our community.”

About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

About Innovare
Innovare is a national media company dedicated to exclusively working in healthcare venues on a mission to infuse them with innovation and an entrepreneurial spirit. While providing numerous essential patient, visitor and healthcare professional cell phone charging stations, Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Innovare is able to accomplish this by providing business marketers with an exceptional niche audience of patients, visitors, families, seniors and caregivers, as well as prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.   Currently, Innovare has a network of over 240 hospitals and heathcare venues and believes that by 2032, over 1,000 facilities will choose to partner with Innovare to leverage this unique entrepreneurial model.

New Welltower Digital Charging Stations! – Nationwide



Welltower is pleased to announce a partnership with Innovare Medical Media (Innovare) – an experienced national organization in the digital marketing and patient experience field – that is creating Community Showcase Display Programs within Medical Office Buildings and Hospital Campuses across our system.

Innovare, with the support of the Welltower team, will install impactful display technology and secure charging solutions in the areas highly trafficked by patients, visitors, and healthcare professionals. Innovare will manage the upkeep of the Community Showcase Displays to ensure that it remains an aesthetic enhancement to our campuses.

The Innovare platform has proven to be a successful channel to effectively educate patients, visitors, and healthcare professionals about key products and services available on-site as well as those from leading business partners. Leading businesses have found high-demographic advertising situated in public spaces to be a very attractive media placement option. This Community Showcase Display will feature approved businesses to reach a target audience in a creative, visually attractive, and tech-savvy manner.


If you would like more information on this program and how it may benefit you, contact, Innovare’s Michael Ricciardi at 908.669.2101, or


Expanding in Florida!

Innovare now delivers on 27 displays in 18 Healthcare Venues

Innovare is excited to expand its footprint in Florida with partners, Steward Health Care & Welltower. Innovare’s Hospital Placed Media (HPM) has grown from 5 healthcare venues a decade ago to over 230 healthcare venues nationwide today.  With Florida’s aging population, healthcare plays an increased role within the United States, requiring more and more healthcare professionals to service this population. Innovare’s Florida presence alone drives an estimated 38 million annual impressions.

Learn more about Innovare:

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