Brookwood Baptist Health Hospitals Installation Receives Rave Reviews
Innovare just finalized a new major installation of mobile charging stations and digital advertising screens within 5 hospital facilities in Alabama. The Innovare Medical Media team supplied Brookwood Baptist Health Hospitals (Brookwood) with 9 digital charging stations and charging bars valued at over $90,000 completely free of charge.
Advertising in Hospital Space has Become Increasingly Popular and Effective
Finding the right avenue to reach potential customers is essential when developing a marketing strategy for your business. The way companies are getting their messages out has drastically shifted away from traditional means of advertising. More and more, companies are embracing hospital placed media as an outlet for their local advertising.
Spend Where the Eyes Are
Research suggests that the average American spends 2.8 hours a day in front of a television or computer screen. While that is a lot of time, it is a stark contrast to the average wait time in emergency rooms and hospitals, which can be upwards of 8 or 9 hours in a single visit. If you’re looking to promote your business locally, it’s important to advertise in locations that hold the attention of those you’re targeting. Not only do people spend a significant amount of time in hospitals, but there is also a constant flow of new faces that walk through the doors.
A Win for Hospital Placed Media
The United States Department of Labor announced robust Healthcare employment growth on March 5th 2019. Health care added 49,000 jobs in March 2019 and 398,000 over the past 12 months. Over the month, employment increased in ambulatory health care services (+27,000), hospitals (+14,000), and nursing and residential care facilities (+9,000). These job numbers are an increase from the 20,800 jobs the industry added in February 2019 and 41,600 jobs added in January 2019.
Hospitals Across the Nation are Joining Forces with Innovare Medical Media for Revenue Building
South Carolina is the 23rd largest state in the USA and coincidentally the 23rd state Innovare has established operations in. Piedmont Medical Center in Rock Hill has recently welcomed the Innovare Community Showcase Program Partnership. Innovare will install multiple mobile charging station devices with an opportunity for the hospital to market their services and specialties on the embedded LCD digital advertising screens. The program costs the hospital nothing to launch or maintain as leading community businesses will be sponsoring the program to target captive audiences.
LewisGale Health System in the greater Salem-Roanoke area is the latest system to jump on board and partner with Innovare. This newly formed partnership now has Innovare partnered with 103 hospitals Nationwide, crossing a major milestone of 100 hospital partners. This is nearly a 100% increase in hospital partners since 2016.
Innovare Partner and co-founder, Mike Ricciardi said “Hospitals are understanding the opportunities of the Innovare Community Showcase Program at an increasing rate. The growth of our business began to really accelerate late in 2016, and surpassing 100 hospital partners is a wonderful accomplishment for our team. This unique business model, delivered to hospitals at no cost will undoubtedly get the attention of new, leading hospital executives. We are humbled, yet invigorated by this momentum to drive the business past our next hurdle of 250 Hospital partners.”
In the home of the blues, rock and roll, and soul, Innovare Medical Media begins the launch of two hospitals in the greater Memphis, Tennessee area. This new partnership brings Innovare to 99 hospitals in 23 states. Innovare is excited to become a household name throughout the United States in delivering charging stations with a marketing platform for hospitals and businesses in the community.
Nick Lieberman, Partner at Innovare, said, “Innovare is thankful to receive the trust of small and large hospitals & health systems coast to coast. We will always strive to deliver the best possible products and services for our hospital and advertising partners. It’s an honor to bring this to Memphis and we are thrilled for the launch of the programs.”
2019 is shining on Innovare, as Florida has been heating up with new hospital partnerships. With just one hospital partner in Florida in 2018, the first quarter of 2019 has already added SEVEN new hospital partners! Undoubtedly, Innovare will work their way up “A1A Beachfront Avenue” from the Miami/Dade market, though Delray and Boca Raton, and finish their build-outs in West Palm Beach.
As part of a system-wide rollout with Tenet Healthcare, Nacogdoches Medical Center in East Texas is the first of many Texas hospitals to partner with Innovare! At no cost to the medical center, Innovare will be providing high-tech charging solutions to support the on-campus experience. Innovare Project Manager, Jim Lutz, is excited to be headed to The Lone Star State to set up operations for Innovare in Nacogdoches!
With five hospitals, Brookwood Baptist Health has become Innovare’s first hospital partnership in the state of Alabama. The Innovare Community Showcase project will deliver free charging stations to these five hospitals and provide valuable marketing opportunities in the surrounding markets of Birmingham, Alabaster, Talladega, and Jasper.