Hospital Placed Media Company Joins Association as Category is Booming
NEW YORK – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that Innovare Medical Media (Innovare) has joined the association. Hospital Placed Media (HPM) has shown itself to provide both an exceedingly valuable point of care opportunity for advertisers to reach both hospital patients, visitors, families, seniors and caregivers, as well as an opportunity for advertisers to reach prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.
You can view Innovare Medical Media’s Audience Info here.
Innovare’s network, consisting of over 230 hospitals and health system venues in 29 states, delivers over half billion annual impressions from healthcare professionals and healthcare users. Digital out of home in the US is on the rise, with Innovare offering the right audience in the right place, providing for the lowest marketing waste in the industry.
“There is no question that Healthcare in the United States will continue to be top of mind to consumers and Health Care Personnel (HCP). With the aging baby-boomer population, healthcare utilization will expand and there will be tens of millions of new jobs and opportunities in the industry,” said Nick Lieberman, CEO of Innovare. “Partnering with the DPAA is a no-brainer for Innovare as we continue to grow our niche digital placed based advertising platform in healthcare settings. Through a variety of efforts and support from the DPAA, Innovare will leverage their organization to fuel our growth.”
“We are pleased to welcome Innovare into the DPAA community,” said Barry Frey, President & CEO of DPAA. “For a myriad of reasons healthcare is top of mind for consumers and leading advertisers today, I look forward to Innovare bringing their expertise in this space to share with our community.”
About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.
About Innovare
Innovare is a national media company dedicated to exclusively working in healthcare venues on a mission to infuse them with innovation and an entrepreneurial spirit. While providing numerous essential patient, visitor and healthcare professional cell phone charging stations, Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Innovare is able to accomplish this by providing business marketers with an exceptional niche audience of patients, visitors, families, seniors and caregivers, as well as prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals. Currently, Innovare has a network of over 240 hospitals and heathcare venues and believes that by 2032, over 1,000 facilities will choose to partner with Innovare to leverage this unique entrepreneurial model.
NEW DIGITAL CHARGING STATIONS
As a renowned academic medical center and community hospital network, University Hospitals has expanded across Northeast Ohio to deliver what matters most to their patients: personalized, compassionate care; medical discovery and breakthroughs; and high-quality, affordable care close to home.
Innovare Medical Media in now launching over 40 new locations in various markets throughout the country! Some will help us expand our presence where we already have had success such as NY, NJ, VA, and TN while others will be in new markets such as GA, MN, ID and other areas of TX and FL.
Tom, you came to the Innovare team in 2018 with a wealth of sales experience in healthcare and financial services. Talk to us about your experience over the years transitioning to Hospital Placed Media sales.