Innovare Partners Joins DPAA

Hospital Placed Media Company Joins Association as Category is Booming

NEW YORK  – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its role in the omnichannel mix, announced today that  Innovare Medical Media (Innovare) has joined the association. Hospital Placed Media (HPM) has shown itself to provide both an exceedingly valuable point of care opportunity for advertisers to reach both hospital patients, visitors, families, seniors and caregivers, as well as an opportunity for advertisers to reach prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.

You can view Innovare Medical Media’s Audience Info here.

Innovare’s network, consisting of over 230 hospitals and health system venues in 29 states, delivers over half billion annual impressions from healthcare professionals and healthcare users.   Digital out of home in the US is on the rise, with Innovare offering the right audience in the right place, providing for the lowest marketing waste in the industry.

“There is no question that Healthcare in the United States will continue to be top of mind to consumers and Health Care Personnel (HCP).  With the aging baby-boomer population, healthcare utilization will expand and there will be tens of millions of new jobs and opportunities in the industry,” said Nick Lieberman, CEO of Innovare. “Partnering with the DPAA is a no-brainer for Innovare as we continue to grow our niche digital placed based advertising platform in healthcare settings.  Through a variety of efforts and support from the DPAA, Innovare will leverage their organization to fuel our growth.”

“We are pleased to welcome Innovare into the DPAA community,” said Barry Frey, President & CEO of DPAA. “For a myriad of reasons healthcare is top of mind for consumers and leading advertisers today, I look forward to Innovare bringing their expertise in this space to share with our community.”

About DPAA
DPAA is the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products. DPAA offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, ad tech and others.

About Innovare
Innovare is a national media company dedicated to exclusively working in healthcare venues on a mission to infuse them with innovation and an entrepreneurial spirit. While providing numerous essential patient, visitor and healthcare professional cell phone charging stations, Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Innovare is able to accomplish this by providing business marketers with an exceptional niche audience of patients, visitors, families, seniors and caregivers, as well as prescribing providers, and a high-income earning, credit worthy clientele in healthcare professionals.   Currently, Innovare has a network of over 240 hospitals and heathcare venues and believes that by 2032, over 1,000 facilities will choose to partner with Innovare to leverage this unique entrepreneurial model.

New Welltower Digital Charging Stations! – Nationwide



Welltower is pleased to announce a partnership with Innovare Medical Media (Innovare) – an experienced national organization in the digital marketing and patient experience field – that is creating Community Showcase Display Programs within Medical Office Buildings and Hospital Campuses across our system.

Innovare, with the support of the Welltower team, will install impactful display technology and secure charging solutions in the areas highly trafficked by patients, visitors, and healthcare professionals. Innovare will manage the upkeep of the Community Showcase Displays to ensure that it remains an aesthetic enhancement to our campuses.

The Innovare platform has proven to be a successful channel to effectively educate patients, visitors, and healthcare professionals about key products and services available on-site as well as those from leading business partners. Leading businesses have found high-demographic advertising situated in public spaces to be a very attractive media placement option. This Community Showcase Display will feature approved businesses to reach a target audience in a creative, visually attractive, and tech-savvy manner.


If you would like more information on this program and how it may benefit you, contact, Innovare’s Michael Ricciardi at 908.669.2101, or


Expanding in Florida!

Innovare now delivers on 27 displays in 18 Healthcare Venues

Innovare is excited to expand its footprint in Florida with partners, Steward Health Care & Welltower. Innovare’s Hospital Placed Media (HPM) has grown from 5 healthcare venues a decade ago to over 230 healthcare venues nationwide today.  With Florida’s aging population, healthcare plays an increased role within the United States, requiring more and more healthcare professionals to service this population. Innovare’s Florida presence alone drives an estimated 38 million annual impressions.

Learn more about Innovare:

University Hospitals Expands Innovare Partnership

Welcome to the Team: University Hospitals Ahuja Medical Center, University Hospitals Parma Medical Center, and University Hospitals Samaritan Medical Center


As a renowned academic medical center and community hospital network, University Hospitals has expanded across Northeast Ohio to deliver what matters most to their patients: personalized, compassionate care; medical discovery and breakthroughs; and high-quality, affordable care close to home.

With more than 155 years of excellence, University Hospitals chose to partner with Innovare in 2023 where Innovare will deliver more innovative digital charging solutions to support marketing and patient experience in key areas across the system. This next roll out will include critical health system marketing content as well as creative system-approved ad content.

Join the Innovare Network:

40 New Locations on the Way!

Innovare Medical Media in now launching over 40 new locations in various markets throughout the country! Some will help us expand our presence where we already have had success such as NY, NJ, VA, and TN while others will be in new markets such as GA, MN, ID and other areas of TX and FL.

Hospital Placed Media is soaring to new heights in 2023!

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Feeling Inspired with Pass It On Campaign

Promoting Positive Values of Kindness, Persistence, Devotion, and Innovation

“These values are worth more when we pass them on.”

Innovare is happy to support the Pass It On campaign and communicate encouraging and uplifting content across our Hospital Placed Media Network. This content is being featured in over 100 digital screens on hospital campuses nationwide where “I love this” has been consistent in the feedback from our hospital.

Big Game Content!

Innovare publishes some new content with a Superbowl twist!

Research Medical Center in Kansas City, MO utilizes Innovare’s charging station kiosks to showcase their free heart risk assessment services. Their strategic advertisement, brilliantly promotes their internal hospital messaging while creating excitement in the community to root for their local team, all while staying heart healthy. What a win-win!

Being located in Kansas City, we can speculate who they are routing for!

Innovare Goes Live on Broadsign via Vengo

Innovare is thrilled to announce that its inventory is now available on the Broadsign platform via Vengo Labs. These premium DOOH screens engage a hard-to-reach, affluent, educated demographic: Healthcare Professionals.  In addition, Innovare’s quantity of impressions for Point of Care audience (Patients and Visitors) is second to none!  Here’s how your brand can reach them 24/7 across the US.


Learn More about Innovare Medical Media

Learn More About Vengo Labs

Learn More About Broadsign


Interviewing a Sales Specialist at Innovare

Tom Campbell began his career at Innovare Medical Media in the Summer of 2018 and has been an integral part in the businesses success, growth and culture.  Innovare asked Tom to talk about his life at Innovare and life outside of the office.  Thanks Tom!

Tom, you came to the Innovare team in 2018 with a wealth of sales experience in healthcare and financial services.  Talk to us about your experience over the years transitioning to Hospital Placed Media sales.

My time at Prudential Financial Services afforded me the experience to become proficient in business management, talent recruitment, healthcare, and insurance & financial service needs. Having been in management with three satellite offices, I gained an understanding of wealth accumulation, wealth protection and healthcare services. Budgeting, strategic planning, marketing strategies and business planning were some of my prior responsibilities. Transitioning to Innovare Medical Media allowed me to use my experiences, while having a career, (not just a job) and it gave me the ability to work with a product/service that I strongly believe in.  With Innovare, I’ve been given the opportunity to provide a marketing strategy that is uniquely different to a demographic that I believe separates a client from the rest of the competition.

In 2018, I was looking for an opportunity to have a career in a large corporation. Having been in sales and betting on my ability to perform while being a “spoke in someone’s wheel”, I realized it was time for a change. Innovare Medical Media was just that, a Family-Owned Business with high growth in a healthcare field that is the fastest growing field in any business sector. After interviewing with the management team and listening to their vision and the opportunity that was in front of me, I was sure Innovare was where I wanted to be.

What most interests you about the Hospital Placed Media industry?

Hospital Placed Media (HPM) is a marketing eutopia. HPM provides advertising clients a demographic that includes Healthcare Professionals (high income earners) staff, and the communities they serve.  The concept of being branded on digital media allows for multiple messaging on-campus inside the Medical Centers.  I believe that this concept separates clients from others that are not utilizing HPM as Medical Centers provide a captive audience along with high traffic in high dwell areas.

What is your favorite part about being on the Innovare team?

Innovare, being a Family-Owned Business comes with a culture where ideas and thoughts are shared comfortably. Success and accomplishments are celebrated, and a winning TEAM environment exists!  The growth in the HPM industry provides regular excitement. Innovare is a great place to bet on yourself, bet on your peers, and have the support of management.

Talk to us a little about what goes on outside of your Innovare life.

Outside of working with Innovare, I am blessed to have a wife Nancy, with whom I’ve spent the last 40 years with.  Together, we share three beautiful children (Courtney, Caitlyn and Joseph) and two grandchildren (Aria & Sawyer). My wife and I enjoy going to dinner, taking in Broadway Shows and going to see a movie whenever possible. Our grandchildren keep us entertained and happy. One of the greatest gifts in life is being a grandparent! Aria swim’s competitive year-round on a U10 traveling swim team and Sawyer has launched his newfound love for soccer in Downingtown, Pennsylvania. Both my wife and I are New York Giants football fans and New York Yankees baseball fans. You will find us at a few games watching loyally.

My personal motto: Be happy, be kind, love life, believe in a higher power and make money. That’s Life!

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