Hospitals Enhance Patient Experience by Providing a Solution to a Real Problem
Providing a Sense of Relief
When someone finds themselves in a hospital waiting room, they are typically there unexpectedly and are not prepared with enough cellphone battery to last throughout their entire stay. This has proven to be a significant problem for visitors because cellphones are their only means of reaching out to loved ones. Installing mobile charging stations into the hospital space has been significantly beneficial for both hospitals and local businesses, who utilize the digital advertising screens on these charging stations to get their messages out to target audiences.
Advertising in Hospital Space has Become Increasingly Popular and Effective
Finding the right avenue to reach potential customers is essential when developing a marketing strategy for your business. The way companies are getting their messages out has drastically shifted away from traditional means of advertising. More and more, companies are embracing hospital placed media as an outlet for their local advertising.
Spend Where the Eyes Are
Research suggests that the average American spends 2.8 hours a day in front of a television or computer screen. While that is a lot of time, it is a stark contrast to the average wait time in emergency rooms and hospitals, which can be upwards of 8 or 9 hours in a single visit. If you’re looking to promote your business locally, it’s important to advertise in locations that hold the attention of those you’re targeting. Not only do people spend a significant amount of time in hospitals, but there is also a constant flow of new faces that walk through the doors.
A Win for Hospital Placed Media
The United States Department of Labor announced robust Healthcare employment growth on March 5th 2019. Health care added 49,000 jobs in March 2019 and 398,000 over the past 12 months. Over the month, employment increased in ambulatory health care services (+27,000), hospitals (+14,000), and nursing and residential care facilities (+9,000). These job numbers are an increase from the 20,800 jobs the industry added in February 2019 and 41,600 jobs added in January 2019.
LewisGale Health System in the greater Salem-Roanoke area is the latest system to jump on board and partner with Innovare. This newly formed partnership now has Innovare partnered with 103 hospitals Nationwide, crossing a major milestone of 100 hospital partners. This is nearly a 100% increase in hospital partners since 2016.
Innovare Partner and co-founder, Mike Ricciardi said “Hospitals are understanding the opportunities of the Innovare Community Showcase Program at an increasing rate. The growth of our business began to really accelerate late in 2016, and surpassing 100 hospital partners is a wonderful accomplishment for our team. This unique business model, delivered to hospitals at no cost will undoubtedly get the attention of new, leading hospital executives. We are humbled, yet invigorated by this momentum to drive the business past our next hurdle of 250 Hospital partners.”
For St. Mary’s, implementing Innovare’s charging stations in our hospital was a no-brainer. Not only does Innovare invest in all the equipment, but they also do all installation, maintenance, ad sales, and updates. On top of that, they get approval from me for every ad and give us a portion of the sales revenue. Plus, providing charging stations for our staff, patients, and their families is really valuable. At the end of the day, their way of doing business speaks to what great people they are. Even after trying to get in touch with me for various reasons many, many times, they have never once shown any lack of patience! I really appreciate that kind of patience and understanding in a partner and highly recommend all of the Prime Healthcare facilities.
Alex Colley, Marketing & Business Development Manager St. Mary’s Medical Center
“When I started at St. Joseph Medical Center, I was thrilled to have stepped into the launch of first Innovare program within Prime Healthcare. There are basically no marketing initiatives that can be completed at no cost to the hospital so everything we try to do requires me to fight for new budget dollars. This appeared to be a huge win for our hospital as the entire project was free for the hospital. Innovare installed impactful marketing display technology which included a valuable charging solution for our patients, visitors and staff which now supports the overall on-campus experience.”
Ericka Beeler, MBA Director, Business Development & Marketing, St. Joseph Medical Center
Innovare Medical Media (Innovare) is honored to add Erlanger Health System (Erlanger) in Chattanooga, TN to its list of innovative hospital partners. Erlanger receives charging solutions to support the on-campus experience, while also promoting their specialties, services and other messages on the digital platform. Innovare was able to install this equipment at zero cost to the Erlanger Health System, and support the system in their effort to improve the patient and visitor experience on their campuses.
Vice President of Public Relations & Marketing at Erlanger, Jed Mescon mentioned, “I have never dealt with a more professional and conscientious group of people than the team from Innovare. From the initial first call to the installation of their charging stations for phones, computers, etc., their professionalism and service have been invaluable. Their promises have turned into a very successful internal marketing platform for our hospital’s mission and commitment to our patients and their families. The setup, selling and follow-through have all been seamless. It’s an honor to have their product throughout our health system.”
To learn more about these free Innovare opportunities, you can reach Innovare at firstname.lastname@example.org or 866.887.2207.