Westchester Community College Values Hospital Placed Media

Debbie Pizzino, Media Director at THOMPSON & BENDER, was able to answer some questions about her clients, Westchester Community College, media objectives with Hospital Placed Media.

1. Westchester Community College has been a client of Innovare Medical Media since 2020 and continues to invest in Hospital Placed Media (HPM) – what has been your experience?

SUNY-WCC is partnering with Innovare to build awareness of the many healthcare courses and workforce development programs offered at the college. Exposure in the identified locations/hospitals provides reach in key target markets.

2. Hospital Placed Media presents a valuable audience, including high household income, age, and education demographics. What is the marketing strategy for SUNY-WCC when targeting patients, visitors and/or healthcare professionals?

The marketing strategy is to ultimately grow enrollment at SUNY-WCC. HPM delivers a very targeted audience, allowing us to reach our core demographic in a relevant atmosphere when they are most likely to think about a healthcare-related career/opportunity.

3. By investing in HPM in 4 hospitals, WCC’s campaign gets over 10 million annual impressions from a highly valuable audience. What do you want this audience to know?

SUNY WCC wants the target audience to know about the healthcare course opportunities available at the college.

4. What has your experience been like working with the Innovare Medical Media team?

Our experience has been great working with the Innovare Medical Media team. Outreach and response have been strong and efficient. The team has been extremely nice and are easy to work with.


Get out and Play! – National Play Catch Week!

Innovare teamed up with The Play Catch Movement to promote the benefits of playing catch to improve the welfare of children and the quality of life for adults through the game of catch.

National Play Catch Week 2022 is June 19 – 25 and this initiative is being featured in over 140 digital platforms across Innovare’s hospital partners, nation-wide. This content is encouraging everyone to enjoy the positive impact the game of catch can have on ourselves and others. Hall of Fame pitcher and St. Luke’s University Health Network Community Ambassador, Steve Carlton also got on the campaign and he knows a few things about playing catch!

National Play Catch Week is a great time to enjoy the green grass, summer sun, and have fun playing catch. George Bernard Shaw said it best, “We do not stop playing (catch) because we grow old; we grow old because we stop playing (catch).” Maybe he had catch in mind when he made such a profound statement; either way, playing catch can help everyone, from young children to seniors. The Play Catch Movement is created to help encourage, inspire, and motivate everyone to never grow old. Learn more about The Play Catch Movement at https://www.playcatchmovement.org/home

About Innovare Medical Media (Innovare): Innovare is a media company dedicated to exclusively working with hospitals on a mission to infuse healthcare with INNOVATION and an ENTREPRENEURIAL SPIRIT. Innovare provides numerous essential patient, visitor and healthcare professional cellphone charging stations which concurrently deliver cutting edge hospital marketing and branding messages. Innovare also contributes a percentage of these programs’ gross revenue directly to its hospital partners. Currently, Innovare has a network of 165 hospitals and believes that by 2032, over 500 hospitals will choose to partner with Innovare to leverage this unique entrepreneurial model.

Above photograph installed in Saint Agnes Medical Center in Fresno, CA.

St. Luke’s 150 years

Transforming Medicine. Reimagining Care.

The 150-year history of St. Luke’s University Health Network started as a Pennsylvania steel community united behind a single purpose: to bring big-city, state-of-the-art medicine to its people. St. Luke’s was chartered as a hospital in 1872 and opened its doors to its very first patient soon thereafter. As the area’s first hospital, St. Luke’s has been providing cost-effective and high-quality care to patients, regardless of their ability to pay, for 150 years. #StLukes150

Innovare is happy to have contributed approximately $500,000 in revenue to support St. Luke’s and has been a proud partner since 2012. Over the coming years, Innovare looks forward to delivering innovation across the network.

University Hospitals Cleveland Medical Center Chooses Innovare

Innovare Expands in Ohio adding its 163rd Hospital Nationwide!

One of the nation’s leading health care systems, University Hospitals is now working with Innovare Medical Media.  UH Cleveland Medical Center is working with Innovare to support the on-campus experience at the 1,032 bed medical center for patients visitors, and staff with the introduction of cell phone charging solutions.  In a survey of 2,142 users of Innovare’s charging solutions in waiting areas, cafeterias, and main lobby settings, 95% of users reported “an enhanced waiting experience”.  Director, Strategic Marketing Initiatives at University Hospitals, Josh Studzinski came across Innovare’s business model and found it to be a good fit for the system.

Negro Leagues Baseball Museum’s “Free February Admission”

As written by Stann Tate, Marketing Director, Menorah Medical Center and Tournament Director, NLBM Summer Classic

Innovare Media is not just a great business partner, they’re a wonderful steward of our community and the programs we support at Menorah Medical Center. Innovare is allowing us to promote the Negro Leagues Baseball Museum’s “Free February Admission” message (through their digital displays at our hospital). They not only provide us with great technology for messaging, they truly care about us as a client and help us get behind what matters in our community.

Menorah Medical Center has been a proud partner with Innovare Media for several years now. Their CEO, Michael Ricciardi,  recently asked us how they could support our community engagement programs. As a volunteer with the Negro Leagues Baseball Museum, I am always looking for ways to create awareness of the Museum. Innovare graciously included the NLBM’s “Free February Admission” program on the digital display screens at our hospital. It’s one thing to have a business partner to provide you with great service on what your agreement states, but to have them get involved in your community engagement initiatives is something I never expected. This is why we continue to work with the outstanding team and leaders at Innovare Media, they truly care about their clients like friends and family.

Montefiore Nyack Hospital Extends Innovare Partnership

Montefiore Nyack Hospital has decided to extend its partnership with Innovare Medical Media for another ten years.  Innovare will be providing Montefiore Nyack Hospital with two new digital charging solutions, free for the facility, to support marketing and patient experience initiatives.

Co-founder Michael Ricciardi said, “Innovare has built a successful partnership with Montefiore Nyack Hospital and this extension has just reinforced its value.  Through the proprietary revenue share model, Innovare has contributed new discretionary funds to the hospital through our partnership, as well as innovative display technology at no cost to the hospital that supports staff as well as patients and visitors.  We are happy to continue growing our relationship with Montefiore Nyack Hospital and are excited for Innovare to deliver new value over the length of our partnership.”


Innovare Graphics Guru is no Grinch

Spreading Joy with Holiday Creative

“I love this time of year and all the festivities at Christmas,” said Lindsay Speranza, Graphics Guru at Innovare.  “It was wonderful working with our clients to express joyful holiday messages and new year wishes to healthcare professionals at our hospitals”.

Innovare worked with over 50 clients this holiday season to update their content at no cost and feature creative with a fresh look going into the new year.  Julie Serratelli, Creative Captain at Innovare commented, “it was so nice to see all the clients shift their message to send all the healthcare workers all the best in 2022.”

From our team to yours, we wish you a wonderful holiday season and all the best in 2022!


Celebrating 150 Hospital Partners

Thanks to Northwell Health and their continued partnership as Innovare is excited to announce the launch of two more Northwell Health hospitals in NY including Queens and Long Island communities – Long Island Jewish Forest Hills Hospital & Long Island Jewish Valley Stream Medical Center.  This brings Innovare’s total hospital partners to 151 Nationwide, including 27 hospitals in the state of New York.  Innovare, a family start up small-business, has seen dramatic growth from when they signed their first hospital in 2011!

Mike Ricciardi, Partner at Innovare, adds “Expanding this partnership with Northwell Health is a true honor and we look forward to bringing their local healthcare heroes, community members and leading businesses together!”



click here!



Company of the Day: Innovare Media


Company:  Innovare Medical Media

Markets:  Nationwide

Address: 3496 US 22, Somerville, NJ. 08876

Email:  mricciardi@innovaremedia.com

Phone:  866-887-2207

Michael Ricciardi, Co-Founder and Managing Partner, Innovare Medical Media

Innovare operates digital and static screens on 130 hospital campuses in 25 states.  The screens are primarily in  cafeterias, busy waiting areas, and the main lobby areas on hospital campuses.   The majority of the digital displays feature custom designed charging solutions to support patient experience on campus and create greater content visibility due to their placement.  Insider talked with Michael Ricciardi, Co-Founder and Managing Partner.

Tell us about what you do with hospitals?

Innovare creates a concession partnership with hospitals/health systems where our team is responsible for all the heavy lifting.  Innovare provides the display equipment, maintains all the technology, and shares a percentage of the revenue with the hospital.  Innovare has already contributed approximately $3.5M to our hospitals.  Also, at no cost, the hospital runs various marketing and communications content on the displays which accounts for approximately 20% of media loop.

Who advertises?

We have seen increased buys from colleges and universities who have been happy with increased enrollment in the programs promoted and greater website traffic to their sites.  This year, with many schools trying to increase awareness on distance learning and online availability, Innovare turned out to be a good niche to promote RN to BSN programs, as well as MSN and physician MBA programs.

We have clients from the automotive industry who offer discounts to healthcare professionals.  Innovare also works with banks, credit unions, financial advisors/wealth managers, insurance and real estate since there is success in the local/regional reach as the audience at a hospital is local (30 mi radius) with little waste.

How has covid impacted your company?

After a challenging 2020, our team is grateful to have managed through the year well and is looking forward to a new year of new opportunities.  It will be important to continue having fun as a team in 2021 as this past year made it difficult to be together and although we did our best, virtual culture is just is not the same.  In 2019, Innovare added 35 new hospitals, but last year, Innovare only launched 7.  Our goal is to launch 20 new hospitals in 2021.  Innovare is optimistic that our contributions to our hospitals will exceed $4M very soon.   In addition, we are excited to grow our sales team to support new opportunities and continue growing the the platform across the country.  The niche target demographics and affordable CPM have made our platform a good buy.

Do We Have Your Attention?  Find Out More About Working with Innovare