Hospitals and Leading Businesses Express Thanks to Healthcare Professionals

Healthcare Professionals are Hero’s During the Covid-19 Pandemic

Healthcare professionals are pouring their hearts and souls into keeping communities safe and healthy during the Covid-19 pandemic.  They are working around the clock, tirelessly and selflessly to take care of and save those affected by the virus.  The drive, professionalism and undaunted courage in the face of the most intense pandemic in modern history is appreciated by everyone as these individuals are putting themselves in harm’s way every day.

The Innovare showcase program now features Hospitals and community businesses promoting their message of thanks to these wonderful healthcare professionals.  For example; Trinity Health says “ Thank you to our Trinity Health of New England colleagues for the care you provide to our communities” and as a leading university, Arizona State University writes “Healthcare leaders like you are making a difference. ASU says thanks you”  Many have noticed and appreciated these messages which every one, big or small, is making a difference.

What follows is a compilation of these messages of support.

Out of Home Digital Media Wins as Newspapers Falter

Innovare is Leading the Way to Have More Eyes on Your Brand

Innovare Medical Media has successfully built the Hospital Placed Media (HPM) platform in leading markets throughout the country.  HPM is one of the most rapidly growing avenues of advertising that your business will want to take advantage of. In recent years, marketing teams have jumped ship on traditional avenues of advertising like radio and newspapers. They are replacing it with more effective, impactful,  and affordable ventures like targeted media-based advertising. 

Why Visual and Media-Based Advertising Wins Every Time

Billboard Insider claims that when it comes to choosing between radio or billboard advertising opportunities, the answer is easy. “The obvious difference is that billboards offer sight, and a picture tells a thousand words.” According to their studies, a visual advertisement is shown to drive revenue that is more than double of what a radio ad would provide. 

A business will have more opportunity to tell their story to potential customers by implementing a visual and informative advertisement. When it comes to a billboard or media-based marketing like Hospital Placed Media, businesses can effectively segment their content.  This is ideal to select critical placement to reach the right target audience and decide the best frequency and duration of the ad to increase its overall effectiveness and maximize their investment. 

Even billionaire investor, Warren Buffett is giving up on newspapers, and at the end of January 2020, it was announced that Buffet sold his portfolio of 31 local newspapers. The fact that he is selling his investment for less than what he originally paid for speaks to the lack of influence that more traditional media holds. These forms of advertising are often more expensive and offer a smaller window of run time. Media-based and visual advertising opportunities typically contain a longer run time and offer more versatility, which decreases your business’ cost per exposure and thus increases the return on investment.   

How Can You Gain this Control?

Innovare offers complete control over your advertising by allowing your business to target your ideal target audience. Our studies and customer reports have shown that through Hospital Placed Media, Innovare has helped provide companies control over their advertisements and gain a return on investment in a niche market. This far outweighs the benefits of more traditional, old-fashioned media placement such as radio, newspaper, or tv.

Hospital Placed Media is growing at an astonishing rate. You should feel great about the audience, the demographics, the value that Hospital Placed Media can bring to your business. How is your business taking advantage of visual marketing in 2020? With opportunities coast-to-coast, Innovare’s nationwide Hospital Placed Media Platform can help your business today.  

Hospital Placed Media is Driving New Customers to Auto Dealerships 

 

Innovare Medical Media has pioneered the location-based media segment by establishing strategically placed digital ads on hospital campuses. This advertising opportunity has demonstrated the explosive potential to reach a highly valued targeted audience with superior demographics to traditional media.  

Innovare customer, Ray Catena of Union, noticed a significant spike in traffic by utilizing the Innovare marketing platform. Typically, auto dealerships spend a large percentage of their budgets on billboard and online campaigns Now, with Hospital Placed Media (HPM) providing a new medium for targeted marketing with individuals that can afford to buy or lease a new vehicle, auto dealerships are shifting their spending. Ray Catena was searching for a new audience for their marketing campaigns, being in an ultra-competitive environment, where choice is abundant, it was crucial to seek out innovative media opportunities and minimize wasteful spending to stay ahead of the competition. 

Sue Hengstler, Controller at Ray Catena of Union commented, “we have been thrilled with the results and have noticed a direct impact on our business with an increase in customers.” 

The Why

Hospital Placed Media offers an ideal platform that enables businesses to reach high-end target audiences strategically. High-household income, great age, and education demographics, including healthcare professionals and administrators, have savvy marketers investing in HPM more and more.

The Results

Since this partnership, Ray Catena has gone on to partner with two additional hospitals in New Jersey and has been running various successful campaigns for the past six years. Knowing the hospital audience is growing and becoming more and more valuable, it was a no-brainer to lock in the space ahead of the competition. Sue continued to comment, “The high-end physicians, employer staff, visitors, and patients that the hospital retains are an extremely attractive audience for our dealership to constantly appeal to. In addition, unlike other mediums, the large hospital represents a localized (30-mile radius), impactful demographic that is our ideal target market.”

How is your business taking advantage of innovative marketing in 2020? With opportunities coast-to-coast, Innovare’s nationwide Hospital Placed Media Platform can help your business today. 

Top Colleges and Universities Investing in Hospital Placed Media

As one of the fastest-growing media segments on the planet, Hospital Placed Media growth continues to soar in 2020. 

Colleges and universities are being strategic in their marketing and advertising plans to feature specific campaigns to their target audience.  Duke University and The Ohio State are among the newest to successfully leverage hospital placed media to promote their Colleges of Nursing. These initiatives have content focused on RN, MSN, Doctor of Nursing Practice, as well as Master of Healthcare Innovation programs.

With streaming radio and people turning to podcasts, the traditional radio audience is eroding.  Innovare Sales Manager, Jon O’Dowd commented, “savvy marketers are turning to new, unconventional media opportunities to reach their ideal audience.  At Innovare, we are excited to be at the forefront of the trend and happy to be supporting colleges and universities with an ideal media placement.”

For more information on how your program can take advantage of hospital placed media, contact us today!

 

Benefits of Digital Signage Marketing

How Innovare Charging Stations Can Amp Up Your Marketing

In the last decade, digital signage marketing has gained significant traction as a successful technique to connect with consumers. Innovare has taken this marketing approach and combined it with a free and convenient service for consumers with our hospital charging stations. Visitors, patients, and healthcare professionals can charge their devices while the hospital and local businesses utilize the digital screen to promote their educational and marketing materials. While there are many benefits to using the Innovare charging stations for marketing materials, these two stand out as the most impactful results. 

1. Greater Satisfaction

Digital signage can have a considerable effect on your customers’ overall experiences. In a recent study of 2,000 users, 94% claimed that the Innovare charging station enhanced their experience.

2. Higher Sales Growth

Using the Innovare charging stations assist hospital and product marketing within their facilities and support sales growth. Also, patients that have a positive experience at specific locations are more likely to return for future needs, which can lead to residual profit growth. Our charging stations participate in this visitor experience every day. 

As hospital placed media continues to gain momentum, we are partnering with more and more hospitals and local businesses. Contact one of our team members to learn about partnership opportunities.

Advertise Through Our Secure Media Delivery System

We Display Ads in Hospitals Across the Country From Our Remote Office

Hospital placed media has quickly become the forefront of the marketing industry as companies are learning about the benefits of advertising at a hospital which gets their messages in front of a highly targeted demographic: hospital patients, visitors, and healthcare professionals. We partner with businesses of all kinds to get key messages displayed where consumers are most likely to respond to them.

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Hospital Placed Media Spending Soars

Over $20 Million in Marketing Dollars Expected to be Spent by 2020

Hospital placed media continues to gain momentum as a wide variety of businesses are choosing to advertise within hospital facilities, where they can reach a highly targeted demographic. With such a high concentration of $100K+ salary households filled with educated local consumers visiting hospitals, businesses have found an effective avenue to spend their media dollars.

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Innovare Medical Media Wins Big At Healthcare Advertising Awards

Our Collaboration With Northwell Health Earns Top Award at the 36th Annual Ceremony

We are proud to announce that “So much to say so little to budget..”, a project we created with Northwell Health, was awarded as a merit winner in the digital program category at the 36th annual Healthcare Advertising Awards.

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Innovare Partners With Rutgers School of Nursing

We Are Proud to Announce Another New Jersey Partnership

Rutgers School of NursingInnovare is proud to announce our most recent partnership with New Jersey’s largest, most comprehensive nursing education program – Rutgers University School of Nursing.

Through our partnership, Rutgers School of Nursing will be able to able to market themselves directly to their ideal audience of doctors, nurses, and medical professionals through our LCD screens and mobile charging stations.

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